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Helens International Holdings Company Limited (HK:9869)
:9869
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Helens International Holdings Company Limited (9869) AI Stock Analysis

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HK:9869

Helens International Holdings Company Limited

(9869)

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Neutral 66 (OpenAI - 5.2)
Rating:66Neutral
Price Target:
HK$1.50
▲(42.86% Upside)
Action:Reiterated
Date:05/22/26
The score is driven primarily by improving financial performance (return to profitability, positive cash flow, and low leverage) but tempered by ongoing revenue contraction and historical earnings volatility. Technicals are supportive due to a strong uptrend, though overbought signals increase near-term risk. Valuation is helped by a very high dividend yield, while P/E-based valuation cannot be evaluated from the provided data.
Positive Factors
Return to profitability with healthy margins
The company restored net profitability in 2025 while sustaining a ~39% gross margin and ~22% EBITDA margin. Durable mid-to-high margins imply pricing power and cost control at store level, supporting lasting cash generation and reinvestment capacity across the bar/restaurant network.
Negative Factors
Ongoing revenue contraction
Sustained revenue decline erodes operating leverage and limits the ability to maintain margins long-term. For a venue-driven F&B chain, falling footfall or ticket spend reduces per-store profitability and constrains reinvestment and growth, making earnings recovery harder to sustain.
Read all positive and negative factors
Positive Factors
Negative Factors
Return to profitability with healthy margins
The company restored net profitability in 2025 while sustaining a ~39% gross margin and ~22% EBITDA margin. Durable mid-to-high margins imply pricing power and cost control at store level, supporting lasting cash generation and reinvestment capacity across the bar/restaurant network.
Read all positive factors

Helens International Holdings Company Limited (9869) vs. iShares MSCI Hong Kong ETF (EWH)

Helens International Holdings Company Limited Business Overview & Revenue Model

Company Description
Helens International Holdings Company Limited (9869) is a prominent player in the hospitality and beverage industry, specializing in the development and management of leisure and entertainment venues primarily in Asia. The company operates a diver...
How the Company Makes Money
The company primarily makes money by selling beverages and related food products for on-premise consumption in its “Helen’s” venues. Its core revenue stream is bar sales—especially alcoholic beverages—priced at a retail margin over procurement/pro...

Helens International Holdings Company Limited Financial Statement Overview

Summary
Financials are improving but still uneven: 2025 returned to positive net income with solid gross (~39%) and EBITDA (~22%) margins, supported by positive operating and free cash flow. Offsetting this, revenue continues to decline (~10.7% in 2025) and profitability has been volatile across recent years, reducing earnings durability despite conservative leverage (debt/equity ~0.16).
Income Statement
54
Neutral
Balance Sheet
74
Positive
Cash Flow
68
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue603.71M539.01M752.21M1.21B1.56B1.84B
Gross Profit166.83M210.59M274.29M489.91M525.37M801.46M
EBITDA31.25M117.49M75.53M379.35M-1.06B198.40M
Net Income-97.32M33.95M-77.98M180.50M-1.60B-230.00M
Balance Sheet
Total Assets1.26B1.13B1.38B2.16B2.68B4.29B
Cash, Cash Equivalents and Short-Term Investments715.68M643.14M803.63M1.28B1.30B1.63B
Total Debt155.77M142.40M145.43M255.67M741.00M1.25B
Total Liabilities260.17M251.06M257.18M343.58M853.90M1.41B
Stockholders Equity997.80M874.66M1.12B1.82B1.82B2.88B
Cash Flow
Free Cash Flow198.24M125.55M157.32M229.46M-228.28M-626.93M
Operating Cash Flow204.58M141.50M165.53M275.02M142.89M366.59M
Investing Cash Flow634.81M191.72M33.96M-437.16M-356.00M-994.09M
Financing Cash Flow-411.91M-313.32M-696.90M-323.15M-220.21M2.24B

Helens International Holdings Company Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.05
Price Trends
50DMA
0.96
Positive
100DMA
0.90
Positive
200DMA
0.98
Positive
Market Momentum
MACD
0.08
Negative
RSI
69.55
Neutral
STOCH
88.52
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:9869, the sentiment is Positive. The current price of 1.05 is below the 20-day moving average (MA) of 1.07, above the 50-day MA of 0.96, and above the 200-day MA of 0.98, indicating a bullish trend. The MACD of 0.08 indicates Negative momentum. The RSI at 69.55 is Neutral, neither overbought nor oversold. The STOCH value of 88.52 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:9869.

Helens International Holdings Company Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
HK$1.77B-2.36%25.19%-28.38%
66
Neutral
HK$1.06B51.190.99%7.11%6.74%
66
Neutral
HK$1.15B3.9712.32%5.56%7.49%78.21%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
HK$2.28B19.785.05%6.90%-3.45%-50.11%
51
Neutral
HK$2.17B40.191.82%1.12%-13.86%6.94%
48
Neutral
HK$1.19B-6.80-6.36%-11.97%73.86%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:9869
Helens International Holdings Company Limited
1.32
-0.08
-5.78%
HK:9922
Jiumaojiu International Holdings Ltd.
1.53
-0.78
-33.77%
HK:2150
Nayuki Holdings Ltd.
0.68
-0.45
-39.82%
HK:0341
Cafe de Coral Holdings Ltd.
3.96
-2.69
-40.45%
HK:0538
Ajisen (China) Holdings Limited
0.98
0.22
28.95%
HK:6811
Tai Hing Group Holdings Ltd.
1.17
0.22
23.16%

Helens International Holdings Company Limited Corporate Events

Helens International Declares Final 2025 Dividend and Sets Cross-Border Payment Details
May 14, 2026
Helens International Holdings Company Limited has declared a final ordinary cash dividend of RMB 0.0554 per share for the financial year ended 31 December 2025, with shareholder approval obtained on 14 May 2026. The dividend will be paid in Hong K...
Helens International Sets Out Board and Committee Structure
May 14, 2026
Helens International Holdings Company Limited has announced the current composition of its board of directors, detailing the roles of its executive and independent non-executive members. The disclosure also outlines the membership and chairmanship...
Helens International Wins Full Shareholder Backing at AGM, Approves Dividend and Share Mandates
May 14, 2026
Shareholders of Helens International Holdings Company Limited overwhelmingly approved all resolutions at the May 14, 2026 annual general meeting, including receipt of the 2025 audited accounts, re-election of executive director He Daqing, re-elect...
Helens International Sets 2026 AGM to Approve Directors, Auditor and Share Buyback Mandate
Apr 22, 2026
Helens International Holdings Company Limited has called its annual general meeting for May 14, 2026, in Wuhan, where shareholders will review the audited consolidated financial statements and the directors’ and auditors’ reports for t...
Helens International Reshapes Board as CFO Yu Zhen Retires and VP Lei Xing Returns as Executive Director
Apr 22, 2026
Helens International Holdings announced that executive director Yu Zhen will retire from the board at the 14 May 2026 annual general meeting to concentrate on other business pursuits, though she will remain as the company’s chief financial o...
Helens International Declares Final Dividend for 2025 with Cross-Border Payment Details
Mar 31, 2026
Helens International Holdings Company Limited has declared a final ordinary cash dividend of RMB 0.0554 per share for the financial year ended 31 December 2025, with shareholder approval scheduled for 14 May 2026. The ex-dividend date is set for 1...
Helens International Swings to Profit Despite Revenue Drop in 2025
Mar 31, 2026
Helens International Holdings reported a sharp revenue decline to RMB 539.0 million for 2025 from RMB 752.2 million a year earlier, reflecting continued top-line pressure on its bar operations. Despite this, the company swung to a profit attributa...
Helens Schedules Board Meeting to Approve 2025 Annual Results and Consider Dividend
Mar 18, 2026
Helens International Holdings Company Limited has scheduled a board meeting for March 31, 2026, to review and approve the audited annual results for the year ended December 31, 2025, for the company and its subsidiaries. At the same meeting, the b...
Helens flags profit rebound for 2025 despite revenue slide
Mar 13, 2026
Helens International Holdings has warned that its 2025 revenue will decline to about RMB520 million to RMB570 million from RMB752 million in 2024, mainly because it operated fewer self-run bars and saw weaker same-store performance amid a volatile...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 22, 2026