Strong User Growth and Engagement
Quarterly active customers grew ~30% year-over-year in Q4 and annual active customers exceeded 700 million in 2025; user shopping frequency surged over 40% year-over-year for the full year, and active JD Plus membership sustained double-digit growth, indicating depth and quality of user expansion.
Revenue Growth — Full Year Strength
Total net revenues grew 13% year-over-year to RMB 1.3 trillion for full year 2025; Q4 total net revenues increased 2% year-over-year to RMB 352 billion.
Diversified High-Margin Revenue Streams
Marketplace and marketing revenues grew ~15% in Q4 and ~19% for the full year (advertising showed double-digit growth each quarter in 2025); advertising benefited from optimized traffic allocation and AI tools, and JD Food Delivery contributed an incremental 2–3% to ad revenue in Q4.
JD Retail Full-Year Margin and Profit Improvement
JD Retail delivered double-digit full-year revenue growth and non-GAAP operating income growth of 25% for 2025; JD Retail operating margin expanded by 52 basis points to 4.6% for the full year, and gross margin improved ~1.1 percentage points year-over-year.
General Merchandise Outperformance
General merchandise revenue grew ~12% in Q4 and ~15% for the full year; supermarket, fashion and health care categories delivered strong, broad-based gains and contributed to category diversification.
Logistics and New Businesses Scale
JD Logistics revenue rose 22% year-over-year in Q4 and 19% for the full year; new businesses revenue surged 201% in Q4 and 157% for the full year, driven by rapid scaling of food delivery, Jingxi and international initiatives.
AI and Automation Progress
JoyAI token invocations surged nearly 100-fold year-over-year in 2025 and supports over 1,000 real-world applications; Jingyan surpassed 150 million annual AAC with >20% user penetration; over 20 LangzuTech flagship warehouses deployed and first international LangzuTech facility launched in the U.K.; multimodal AI customer service handled 4.2 billion inquiries during 11.11.
Shareholder Returns and Liquidity
Board approved annual cash dividend of ~USD 1.4 billion (USD 1 per ADS) for 2025; repurchased ~USD 3 billion of shares in 2025 (~6.3% of outstanding shares) which were canceled; year-end cash & short-term investments totaled RMB 225 billion.
Operational Efficiency in Food Delivery
JD Food Delivery reduced total investment scale nearly 20% quarter-over-quarter in Q4 and recorded sequential loss reduction every quarter since inception; loss rate over GMV narrowed significantly in Q4 while maintaining scale momentum.