AI Product Revenue Surge
Cash billings from AI products jumped from RMB 10 million in 2024 to over RMB 100 million in 2025, nearly a tenfold increase (~+900% YoY), signaling AI products transitioning into a sustainable revenue engine.
Improved Gross Margin
Gross margin improved to 76.6% in 2025, up 0.6 percentage points year-on-year, marking the second consecutive year of margin expansion driven by higher contribution from AI products and optimization of low-margin offerings.
Recovery in Cash Billing and Job Postings
Cash billings turned from decline to growth in H2 2025. New job postings on the platform reversed to year-on-year growth from Q3 onward, with post-Spring Festival new postings +18.8% YoY and total new jobs in early March >20% YoY, indicating market recovery.
User and Customer Growth
Registered individual users surpassed 116 million (+10% YoY) and average MAU grew 15.3% YoY. Verified enterprise customers reached 1.474 million (+3.2% YoY) and paying enterprise customers rose to 72,000 (+5.3% YoY).
Headhunter and Engagement Metrics
Verified headhunters reached ~225,000 (+4.7% YoY); headhunters' contact with individual users grew 24.2% YoY. AI-powered recruiter tools drove 65% of trial orders fulfilled with interested candidates within 2 hours and a 66% monthly repeat initiation rate.
Strong AI Talent Trends and Platform Positioning
Candidates listing AI skills on resumes increased 81.8% YoY (and +139.7% YoY among active talent in first week post-holiday). New job postings requiring AI tools increased 215.6% YoY and offered ~25% higher average salaries, reinforcing Liepin’s positioning in AI/mid-high-end recruitment.
Operational Efficiency and Profit Quality Improvement
Excluding other income (interest and grants), adjusted operating profit increased 24.7% YoY, indicating improved core profitability and better quality of earnings despite headline non-GAAP declines.
Cost Discipline and Expense Reductions
Total operating expenses decreased ~5.3% YoY to ~RMB 1.45 billion; R&D expenses fell 10.4% YoY to RMB 272 million and G&A decreased 11.6% YoY to RMB 279 million, reflecting organizational flattening and efficiency gains.
Healthy Cash Position and Improved Operating Cash Flow
Net cash inflow from operating activities reached RMB 229 million in 2025 and cash reserves exceeded RMB 2.6 billion as of Dec 31, 2025, providing financial flexibility for product expansion and shareholder returns.
Strong Shareholder Returns Policy
Total shareholder returns (dividends + buybacks) amounted to HKD 254 million in 2025. Board proposed a final dividend of HKD 0.20 per share (payout ratio 63% of non-GAAP net profit) and committed to at least 50% payout of non-GAAP net profit over the next 3 years; dividend yield ~7%.