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Samsonite International SA (HK:1910)
:1910
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Samsonite International SA (1910) AI Stock Analysis

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HK:1910

Samsonite International SA

(1910)

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Neutral 62 (OpenAI - 4o)
Rating:62Neutral
Price Target:
HK$17.50
▲(0.69% Upside)
Samsonite International SA's overall stock score is driven by its stable financial performance and attractive valuation, despite challenges in revenue growth and cash generation. The mixed technical indicators and earnings call sentiment reflect current market uncertainties and consumer sentiment challenges. The company's strategic focus on long-term growth and operational efficiency provides a balanced outlook.
Positive Factors
Direct-to-Consumer Channel Growth
Growth in the DTC channel indicates a strong connection with consumers and reduces reliance on wholesale, enhancing long-term revenue stability.
Product Innovation
Continuous product innovation supports brand differentiation and can drive long-term growth by attracting new customers and retaining existing ones.
Operational Efficiency
Maintaining operational efficiency while expanding store count reflects strong management and supports sustainable margin profiles over time.
Negative Factors
Revenue Decline
A decline in revenue indicates challenges in demand and market conditions, potentially impacting long-term growth prospects if not addressed.
High Leverage
High leverage increases financial risk, limiting flexibility and potentially straining cash flow, which could impact long-term financial health.
Cash Flow Challenges
Declining cash flow growth limits the company's ability to invest in growth opportunities and manage debt, affecting long-term sustainability.

Samsonite International SA (1910) vs. iShares MSCI Hong Kong ETF (EWH)

Samsonite International SA Business Overview & Revenue Model

Company DescriptionSamsonite International SA, founded in 1910, is a leading global manufacturer and retailer of luggage and travel accessories. The company operates in the travel goods sector, offering a wide range of products including hard-shell and soft-shell suitcases, backpacks, and travel-related accessories. With a strong brand presence, Samsonite caters to both leisure and business travelers, providing innovative designs and durable products that enhance the travel experience.
How the Company Makes MoneySamsonite generates revenue primarily through the sale of its luggage and travel accessories across multiple channels including retail stores, e-commerce platforms, and wholesale distribution. Key revenue streams come from its flagship brand, Samsonite, as well as its other brands such as American Tourister and Hartmann. The company benefits from strategic partnerships with various retailers and travel-related businesses, expanding its market reach. Additionally, seasonal promotions and product launches help to drive sales, while a focus on innovation and quality ensures customer loyalty and repeat purchases.

Samsonite International SA Earnings Call Summary

Earnings Call Date:Aug 13, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 12, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a mixed sentiment. While there are notable achievements such as strong pre-pandemic performance, growth in DTC channels, and operational efficiencies, there are also significant challenges like declining net sales, regional struggles, and wholesale channel declines. The company remains confident in its long-term growth strategy, but current macroeconomic uncertainties and consumer sentiment pose challenges.
Q2-2025 Updates
Positive Updates
Strong First Half Performance Compared to Pre-Pandemic Levels
First half net sales were up 24.4% compared to the pre-pandemic first half of 2019, showcasing resilience despite current challenges.
Direct-to-Consumer Channel Growth
The direct-to-consumer (DTC) channel showed resilience, declining only 1.6%, with DTC sales mix increasing to 40% from 38% last year.
Cost Management and Operational Efficiency
Despite adding 57 net new stores, distribution and G&A expenses increased by less than 1%. Adjusted EBIT margin remained 400 basis points above the first half of 2019.
Non-Travel Category Growth
Non-travel category sales grew 180 basis points to 36.2% of total sales in the first half, representing long-term growth opportunities.
Stable Gross Margin
Gross margin remained robust at 59.2% in the first half, slightly down from 60% the previous year, but still significantly above pre-pandemic levels of 2019.
Successful Product Innovation
Introduction of new products such as the 19 Degree Lite for TUMI and the upcoming PARALUX collection, highlighting ongoing investment in product innovation.
Resilient EBITDA Margin
First half adjusted EBITDA margin was 16.2%, with improving trends noticed in Q2 versus Q1.
Negative Updates
Decline in Net Sales
First half sales were $1.662 billion, a decrease of 5.2% year-over-year, primarily due to cautious purchasing by wholesale customers.
Challenges in North America and Asia
Sales in North America were down 7.3%, and Asia sales were down 7.6% in Q2, impacted by macroeconomic uncertainties and weaker consumer sentiment.
Wholesale Channel Decline
Wholesale channel sales were down 7.4%, affected by shifting trade policies and cautious purchasing behavior.
American Tourister Brand Struggles
American Tourister sales decreased by 12.7%, impacted by cautious wholesale purchasing and competition from low-priced unbranded products.
Uncertain Consumer Sentiment
Consumer sentiment remains muted due to macroeconomic uncertainties and inflationary pressures, creating challenges in predicting future demand.
Company Guidance
During the Samsonite Group 2025 Interim Results Conference Call, CEO Kyle Gendreau shared insights into the company's performance and guidance. Key metrics included a 5.2% decrease in first-half sales to $1.662 billion, compared to last year's 2.8% increase. Despite this, net sales were still up 24.4% from the pre-pandemic first half of 2019. The wholesale channel experienced a 7.4% decline, while direct-to-consumer sales showed resilience with only a 1.6% decrease, highlighting the strength of direct consumer engagement. Gross margin remained robust at 59.2%, slightly down from 60% last year, due to geographic mix and promotional initiatives. Adjusted EBITDA margin was 16.2%, with first-half adjusted EBIT margin 400 basis points higher than in 2019. The company plans to continue strategic investments in product innovation and retail expansion, with a focus on long-term growth and maintaining a strong margin profile.

Samsonite International SA Financial Statement Overview

Summary
Samsonite International SA shows strong operational efficiency with healthy EBIT and EBITDA margins. However, the revenue growth rate is negative, and the balance sheet indicates moderate leverage with a high debt-to-equity ratio.
Income Statement
65
Positive
Samsonite International SA has shown a strong recovery in its income statement. The gross profit margin improved to 59.9% in the latest year, indicating efficient cost management. However, the net profit margin decreased slightly to 9.6%, pointing to increased expenses or reduced revenue efficiency. The revenue growth rate was negative at -2.5% from 2023 to 2024, which is a concern. EBIT and EBITDA margins were healthy at 17.5% and 19.5% respectively, showing strong operational efficiency.
Balance Sheet
60
Neutral
The company's balance sheet reflects moderate financial health. The debt-to-equity ratio stands at 1.57, indicating a reliance on debt financing. Return on equity improved to 23.4%, demonstrating effective use of equity to generate profits. The equity ratio of 29.1% shows that the company has a reasonable level of equity relative to its assets, but there is room for improvement.
Cash Flow
55
Neutral
Cash flow analysis reveals a robust performance with a positive free cash flow growth rate of 8.7% from 2023 to 2024. The operating cash flow to net income ratio was strong at 1.63, suggesting effective cash generation relative to net income. The free cash flow to net income ratio stood at 1.33, indicating efficient conversion of net income into free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.48B3.59B3.68B2.88B2.02B1.54B
Gross Profit2.07B2.15B2.18B1.61B1.10B706.30M
EBITDA635.80M700.00M906.70M647.50M286.20M-1.01B
Net Income299.50M345.60M417.00M312.70M14.30M-1.28B
Balance Sheet
Total Assets5.23B5.08B5.11B4.72B4.85B5.16B
Cash, Cash Equivalents and Short-Term Investments669.10M676.30M730.70M635.90M1.32B1.50B
Total Debt2.44B2.32B2.30B2.39B3.22B3.72B
Total Liabilities3.73B3.53B3.59B3.64B4.13B4.49B
Stockholders Equity1.43B1.48B1.45B1.03B689.70M634.10M
Cash Flow
Free Cash Flow403.10M460.90M424.10M214.90M361.20M-140.30M
Operating Cash Flow493.60M564.80M534.20M277.70M387.10M-114.20M
Investing Cash Flow-100.70M-111.50M-110.10M-62.80M9.40M-26.10M
Financing Cash Flow-554.20M-459.70M-347.80M-881.10M-551.20M1.16B

Samsonite International SA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price17.38
Price Trends
50DMA
16.93
Positive
100DMA
16.10
Positive
200DMA
16.82
Positive
Market Momentum
MACD
0.03
Negative
RSI
58.57
Neutral
STOCH
83.95
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1910, the sentiment is Positive. The current price of 17.38 is above the 20-day moving average (MA) of 16.90, above the 50-day MA of 16.93, and above the 200-day MA of 16.82, indicating a bullish trend. The MACD of 0.03 indicates Negative momentum. The RSI at 58.57 is Neutral, neither overbought nor oversold. The STOCH value of 83.95 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1910.

Samsonite International SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
HK$330.99M5.1523.19%7.52%21.82%125.68%
73
Outperform
HK$840.00M4.3014.86%8.97%6.92%4.74%
72
Outperform
HK$840.90M6.7715.44%4.60%
62
Neutral
$23.17B10.0920.26%4.90%-5.61%-28.75%
62
Neutral
HK$481.35M5.10-10.55%12.12%-1.38%-275.02%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
45
Neutral
HK$66.00M-5.68%6.38%-275.00%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1910
Samsonite International SA
17.38
-0.53
-2.95%
HK:0210
Daphne International Holdings
0.44
0.20
85.11%
HK:1023
Sitoy Group Holdings Limited
0.50
-0.07
-12.28%
HK:1731
Prosperous Industrial (Holdings) Ltd.
0.78
0.07
9.86%
HK:1842
Grown Up Group Investment Holdings Limited
0.06
-0.01
-14.29%
HK:2683
Wah Sun Handbags International Holdings Ltd.
0.87
0.55
171.88%

Samsonite International SA Corporate Events

Samsonite to Review Quarterly Financials in Upcoming Board Meeting
Oct 10, 2025

Samsonite International SA has announced that its Board of Directors will meet on November 12, 2025, to review and approve the company’s quarterly financial results for the periods ending September 30, 2025. This meeting is significant as it will provide insights into the company’s financial health and operational performance, potentially impacting its market positioning and stakeholder confidence.

The most recent analyst rating on (HK:1910) stock is a Hold with a HK$18.50 price target. To see the full list of analyst forecasts on Samsonite International SA stock, see the HK:1910 Stock Forecast page.

Samsonite OTC Earnings Call: Mixed Sentiment Amid Challenges
Sep 1, 2025

The latest earnings call from Samsonite International OTC presented a mixed sentiment, reflecting both achievements and challenges. While the company showcased resilience with strong pre-pandemic performance, growth in direct-to-consumer (DTC) channels, and operational efficiencies, it also faced significant hurdles such as declining net sales, regional struggles, and a downturn in wholesale channels. Despite these challenges, the company expressed confidence in its long-term growth strategy, although macroeconomic uncertainties and consumer sentiment remain concerns.

Samsonite Reports First Half 2025 Financial Results
Aug 14, 2025

Samsonite International OTC, a leading global luggage and travel accessories company, has reported its interim financial results for the first half of 2025, reflecting challenges in the macroeconomic environment. The company’s net sales for the first half of 2025 were $1,661.7 million, a decrease of 6% compared to the same period in 2024, primarily due to cautious purchasing by wholesale customers and reduced consumer demand. Gross profit margin slightly declined to 59.2%, and adjusted EBITDA fell by 19.4% to $268.7 million. Despite these challenges, Samsonite continued to invest in its direct-to-consumer (DTC) channel, which now contributes 39.6% of net sales, and expanded its retail presence with 21 new stores in the first half of the year. Looking forward, Samsonite remains focused on leveraging its diversified brand portfolio and expanding its non-travel product category to drive long-term growth, while navigating the current economic uncertainties.

Samsonite International SA Reports Strong Interim Results and Strategic Growth Focus
Aug 13, 2025

Samsonite International SA announced its interim results for the first half of 2025, highlighting the company’s strategic focus on growth and market expansion. The company is optimistic about its financial and operational performance in the upcoming quarters, driven by its multi-channel strategy, direct-to-consumer initiatives, and commitment to sustainability and innovative design. Samsonite aims to leverage its competitive advantages and strong brand positioning to navigate the evolving travel industry landscape and enhance shareholder value.

The most recent analyst rating on (HK:1910) stock is a Buy with a HK$22.89 price target. To see the full list of analyst forecasts on Samsonite International SA stock, see the HK:1910 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 21, 2025