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Samsonite International SA (HK:1910)
:1910

Samsonite International SA (1910) AI Stock Analysis

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HK:1910

Samsonite International SA

(1910)

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Outperform 79 (OpenAI - 4o)
Rating:79Outperform
Price Target:
HK$23.50
▲(17.50% Upside)
Action:ReiteratedDate:12/19/25
Samsonite International SA's stock is rated positively due to its strong financial performance, attractive valuation, and positive technical indicators. The company's robust revenue growth and healthy margins are significant strengths, although high leverage and cash conversion efficiency are areas for improvement. The earnings call provided a balanced outlook with some regional challenges, but overall, the company's strategic initiatives and market position support a favorable stock score.
Positive Factors
Direct-to-Consumer Growth
The growth in direct-to-consumer sales, particularly in e-commerce, highlights Samsonite's successful adaptation to changing consumer preferences, enhancing its market position and revenue stability in the long term.
Gross Margin Expansion
The expansion in gross margins indicates improved operational efficiency and pricing power, which can support sustained profitability and competitive advantage over time.
Strong Cash Flow and Debt Management
Robust cash flow and effective debt management enhance financial flexibility, allowing Samsonite to invest in growth opportunities and navigate economic uncertainties.
Negative Factors
North America Challenges
Persistent challenges in North America, a key market, could hinder overall revenue growth and require strategic adjustments to mitigate regional weaknesses.
Wholesale Channel Decline
Declining sales in the wholesale channel highlight potential shifts in consumer behavior and distribution challenges, impacting long-term sales strategies.
Negative Sales Growth
The decline in overall net sales reflects ongoing market pressures and competitive challenges, necessitating strategic initiatives to drive future growth.

Samsonite International SA (1910) vs. iShares MSCI Hong Kong ETF (EWH)

Samsonite International SA Business Overview & Revenue Model

Company DescriptionSamsonite International S.A. engages in the design, manufacture, sourcing, and distribution of travel luggage bags in North America, Asia, Europe, and Latin America. It offers luggage, business, computer, outdoor, casual, and women's bags; and travel accessories and slim protective cases for personal electronic devices primarily under the Samsonite, Tumi, American Tourister, Speck, High Sierra, Gregory, Lipault, Kamiliant, Hartmann, and eBags brands, as well as other owned and licensed brand names. The company sells its products through various wholesale distribution channels, as well as through company operated retail stores and e-commerce. Samsonite International S.A. was founded in 1910 and is based in Luxembourg, Luxembourg.
How the Company Makes MoneySamsonite generates revenue primarily through the sale of its luggage and travel accessories across multiple channels including retail stores, e-commerce platforms, and wholesale distribution. Key revenue streams come from its flagship brand, Samsonite, as well as its other brands such as American Tourister and Hartmann. The company benefits from strategic partnerships with various retailers and travel-related businesses, expanding its market reach. Additionally, seasonal promotions and product launches help to drive sales, while a focus on innovation and quality ensures customer loyalty and repeat purchases.

Samsonite International SA Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 19, 2026
Earnings Call Sentiment Neutral
The earnings call reflected a balanced outlook. While there were notable improvements and strategic successes, especially in direct-to-consumer growth and brand performance in specific regions, challenges in North America and the wholesale channel tempered the overall positive momentum.
Q3-2025 Updates
Positive Updates
Sequential Improvement in Sales
All regions and brands showed sequential improvement in Q3 versus Q2. Net sales growth was positive in August, September, and October across all regions and brands.
Direct-to-Consumer Growth
Direct-to-consumer sales were up 3.5% period-over-period, with e-commerce up over 10% and company-owned stores up 1.1%.
Gross Margin Expansion
Gross margins expanded to 59.6%, up 30 basis points year-over-year and 60 basis points from the prior quarter.
TUMI Brand Performance
TUMI's sales shifted from being down 2-3% in H1 to positive 5% in Q3, with significant growth in Asia (up 7.1%) and Europe (up 6.3%).
American Tourister Recovery
American Tourister showed a turnaround with a shift to 3% growth, driven by strong performance in India.
Strong Cash Flow and Debt Management
The company reported strong free cash flow generation of $64.7 million and successfully refinanced its corporate debt, extending maturities and maintaining interest expenses.
Negative Updates
North America Challenges
North America's net sales were down 4.5%, largely due to cautious wholesale buying and lower inbound tourism.
Wholesale Channel Decline
Overall wholesale channel net sales declined 4.5% period-over-period, with traditional brick-and-mortar wholesales down around 7%.
Negative Sales Growth
Overall net sales declined by 1.3% for Q3, although this was an improvement from the first half of the year.
Mexico Market Pressure
Latin America's sales growth was impacted by issues in Mexico, where tariff issues and consumer confidence affected performance.
Company Guidance
In the Samsonite Group's 2025 Third Quarter Results Conference Call, the company reported a strong momentum in its business, driven by innovative products and sequential improvement across all regions and brands. The overall net sales declined by 1.3% in constant currency, an improvement from the 5.8% decline in Q2. The direct-to-consumer business saw a 3.5% increase, with e-commerce sales up over 10% and company-owned stores up 1.1%. The DTC mix rose to 42% from 38.9% in the previous year. Meanwhile, the wholesale channel experienced a 4.5% decline, partially offset by a 12.3% growth in e-retailer sales. Non-travel sales grew by almost 7%, with the company's gross margin expanding to 59.6%, up 30 basis points from the previous year and 60 basis points from the prior quarter. The company expects sequential sales improvement in Q4, supported by positive sales trends and strong holiday momentum.

Samsonite International SA Financial Statement Overview

Summary
Samsonite International SA demonstrates strong financial performance with significant revenue growth and healthy margins. The company effectively manages its equity to generate returns, though it carries a relatively high level of debt. Cash flow generation is robust, supporting its operational and strategic initiatives. Overall, the financial health is strong, with some areas for improvement in leverage and cash conversion efficiency.
Income Statement
85
Very Positive
Samsonite International SA shows strong revenue growth with a TTM revenue increase of 170.81%. The company maintains healthy margins, with a gross profit margin of 59.56% and an EBIT margin of 16.51%. However, the net profit margin slightly decreased to 8.52% from 9.63% in the previous year, indicating some pressure on net profitability.
Balance Sheet
70
Positive
The balance sheet reflects a high debt-to-equity ratio of 1.58, indicating significant leverage, though improved from previous years. Return on equity is solid at 20.39%, showing effective use of equity to generate profits. The equity ratio stands at 29.73%, suggesting a moderate level of equity financing.
Cash Flow
78
Positive
Cash flow analysis reveals a robust free cash flow growth of 191.99% TTM, indicating strong cash generation capabilities. The operating cash flow to net income ratio is 0.13, which is lower than desired, suggesting potential inefficiencies in converting income to cash. However, the free cash flow to net income ratio is strong at 82.46%.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.48B3.59B3.68B2.88B2.02B1.54B
Gross Profit2.07B2.15B2.18B1.61B1.10B706.30M
EBITDA696.69M700.00M906.70M647.50M286.20M-1.01B
Net Income302.08M345.60M417.00M312.70M14.30M-1.28B
Balance Sheet
Total Assets5.03B5.08B5.11B4.72B4.85B5.16B
Cash, Cash Equivalents and Short-Term Investments496.71M676.30M730.70M635.90M1.32B1.50B
Total Debt2.36B2.32B2.30B2.39B3.22B3.75B
Total Liabilities3.47B3.53B3.59B3.64B4.13B4.49B
Stockholders Equity1.50B1.48B1.45B1.03B689.70M634.10M
Cash Flow
Free Cash Flow389.63M460.90M424.10M214.90M361.20M-140.30M
Operating Cash Flow482.72M564.80M534.20M277.70M387.10M-114.20M
Investing Cash Flow-105.10M-111.50M-110.10M-62.80M9.40M-26.10M
Financing Cash Flow-575.10M-459.70M-347.80M-881.10M-551.20M1.16B

Samsonite International SA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price20.00
Price Trends
50DMA
19.56
Negative
100DMA
18.97
Negative
200DMA
17.44
Negative
Market Momentum
MACD
-0.88
Positive
RSI
26.72
Positive
STOCH
10.29
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1910, the sentiment is Negative. The current price of 20 is above the 20-day moving average (MA) of 18.46, above the 50-day MA of 19.56, and above the 200-day MA of 17.44, indicating a bearish trend. The MACD of -0.88 indicates Positive momentum. The RSI at 26.72 is Positive, neither overbought nor oversold. The STOCH value of 10.29 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1910.

Samsonite International SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
HK$22.33B9.4520.51%4.23%-3.50%-15.16%
73
Outperform
HK$510.78M1.9128.87%5.45%31.25%147.52%
73
Outperform
HK$862.40M1.8214.86%9.21%6.92%4.74%
70
Outperform
HK$761.76M2.9216.16%4.60%
62
Neutral
HK$490.98M8.99-10.55%11.54%-1.38%-275.02%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
48
Neutral
HK$58.80M-2.15-5.67%6.38%-275.00%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1910
Samsonite International SA
16.10
-1.92
-10.66%
HK:0210
Daphne International Holdings
0.39
0.08
27.91%
HK:1023
Sitoy Group Holdings Limited
0.51
0.05
10.87%
HK:1731
Prosperous Industrial (Holdings) Ltd.
0.77
-0.09
-10.47%
HK:1842
Grown Up Group Investment Holdings Limited
0.05
>-0.01
-16.95%
HK:2683
Wah Sun Handbags International Holdings Ltd.
1.25
0.72
135.85%

Samsonite International SA Corporate Events

Samsonite Reports Q3 2025 Financial Results and Strategic Initiatives
Nov 12, 2025

Samsonite International SA has released its unaudited consolidated financial results for the period ending September 30, 2025. The company is focusing on strengthening its brand positioning and expanding its direct-to-consumer channels, including retail stores and e-commerce platforms. The announcement highlights the company’s strategic initiatives to enhance its operational performance and market presence, which could have significant implications for its stakeholders.

The most recent analyst rating on (HK:1910) stock is a Hold with a HK$17.40 price target. To see the full list of analyst forecasts on Samsonite International SA stock, see the HK:1910 Stock Forecast page.

Samsonite Completes €350 Million Senior Notes Issuance for Refinancing
Nov 11, 2025

Samsonite International SA has successfully completed the issuance of €350 million in senior notes due 2033, which will be used to refinance the senior notes due 2026. This strategic financial move is expected to strengthen the company’s financial position by utilizing the proceeds, along with existing cash and new credit facilities, to repay the existing notes and cover associated costs.

The most recent analyst rating on (HK:1910) stock is a Hold with a HK$17.40 price target. To see the full list of analyst forecasts on Samsonite International SA stock, see the HK:1910 Stock Forecast page.

Samsonite Completes Refinancing of Senior Credit Facilities
Nov 6, 2025

Samsonite Group S.A. announced the successful closing of its New Senior Credit Facilities on November 6, 2025. The proceeds from these facilities, along with existing cash, were used to refinance existing senior credit facilities and cover associated costs, marking a significant step in the company’s financial strategy.

The most recent analyst rating on (HK:1910) stock is a Hold with a HK$17.50 price target. To see the full list of analyst forecasts on Samsonite International SA stock, see the HK:1910 Stock Forecast page.

Samsonite CFO Reza Taleghani to Depart, Transition Plan in Place
Nov 5, 2025

Samsonite International S.A. announced the upcoming departure of its Chief Financial Officer, Reza Taleghani, who will remain with the company until January 2026 to ensure a smooth transition. The company has expressed gratitude for Taleghani’s contributions, particularly in navigating economic challenges and fostering long-term growth. A search for a new CFO will commence, with further announcements to follow.

The most recent analyst rating on (HK:1910) stock is a Hold with a HK$17.50 price target. To see the full list of analyst forecasts on Samsonite International SA stock, see the HK:1910 Stock Forecast page.

Samsonite Announces €350 Million Refinancing Plan
Nov 2, 2025

Samsonite International SA has announced a significant refinancing initiative involving the issuance of €350 million in 4.375% Senior Notes due 2033, alongside new senior credit facilities. This financial restructuring includes a new revolving credit facility of US$850 million and new term loan facilities totaling US$1,294 million, aimed at refinancing existing senior notes due 2026 and enhancing the company’s financial flexibility. The completion of these financial arrangements is expected to bolster Samsonite’s liquidity and support its strategic growth initiatives.

The most recent analyst rating on (HK:1910) stock is a Hold with a HK$17.50 price target. To see the full list of analyst forecasts on Samsonite International SA stock, see the HK:1910 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 19, 2025