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Samsonite International SA (HK:1910)
:1910
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Samsonite International SA (1910) AI Stock Analysis

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HK:1910

Samsonite International SA

(1910)

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Neutral 69 (OpenAI - 5.2)
Rating:69Neutral
Price Target:
HK$15.50
â–²(0.06% Upside)
Action:Reiterated
Date:05/15/26
The score is driven primarily by solid financial performance (healthy margins and positive free cash flow, though leverage and consistency are risks) and attractive valuation (low P/E and high dividend yield). These positives are partially offset by weak technicals, with the stock trading below key moving averages and negative momentum indicators.
Positive Factors
High product margins
Sustained high gross and operating margins indicate strong product pricing power and a premium mix that cushions input-cost shocks. Durable margin structure supports reinvestment in brand, retail and e-commerce, sustaining profitability and competitive positioning across cycles.
Negative Factors
Relatively high leverage
A debt-to-equity ratio around 1.5x leaves the company relatively debt-heavy for the industry, constraining flexibility. Higher leverage raises refinancing and interest-rate risk, limiting capacity to absorb demand shocks or fund opportunistic growth without raising more capital.
Read all positive and negative factors
Positive Factors
Negative Factors
High product margins
Sustained high gross and operating margins indicate strong product pricing power and a premium mix that cushions input-cost shocks. Durable margin structure supports reinvestment in brand, retail and e-commerce, sustaining profitability and competitive positioning across cycles.
Read all positive factors

Samsonite International SA (1910) vs. iShares MSCI Hong Kong ETF (EWH)

Samsonite International SA Business Overview & Revenue Model

Company Description
Samsonite International S.A. engages in the design, manufacture, sourcing, and distribution of travel luggage bags in North America, Asia, Europe, and Latin America. It offers luggage, business, computer, outdoor, casual, and women's bags; and tra...
How the Company Makes Money
Samsonite primarily makes money by selling travel and lifestyle bags and related accessories across a portfolio of brands. Revenue is generated through two main routes: (1) direct-to-consumer sales, which include company-operated retail stores and...

Samsonite International SA Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Aug 19, 2026
Earnings Call Sentiment Neutral
The earnings call reflected a balanced outlook. While there were notable improvements and strategic successes, especially in direct-to-consumer growth and brand performance in specific regions, challenges in North America and the wholesale channel tempered the overall positive momentum.
Positive Updates
Sequential Improvement in Sales
All regions and brands showed sequential improvement in Q3 versus Q2. Net sales growth was positive in August, September, and October across all regions and brands.
Negative Updates
North America Challenges
North America's net sales were down 4.5%, largely due to cautious wholesale buying and lower inbound tourism.
Read all updates
Q3-2025 Updates
Negative
Sequential Improvement in Sales
All regions and brands showed sequential improvement in Q3 versus Q2. Net sales growth was positive in August, September, and October across all regions and brands.
Read all positive updates
Company Guidance
In the Samsonite Group's 2025 Third Quarter Results Conference Call, the company reported a strong momentum in its business, driven by innovative products and sequential improvement across all regions and brands. The overall net sales declined by 1.3% in constant currency, an improvement from the 5.8% decline in Q2. The direct-to-consumer business saw a 3.5% increase, with e-commerce sales up over 10% and company-owned stores up 1.1%. The DTC mix rose to 42% from 38.9% in the previous year. Meanwhile, the wholesale channel experienced a 4.5% decline, partially offset by a 12.3% growth in e-retailer sales. Non-travel sales grew by almost 7%, with the company's gross margin expanding to 59.6%, up 30 basis points from the previous year and 60 basis points from the prior quarter. The company expects sequential sales improvement in Q4, supported by positive sales trends and strong holiday momentum.

Samsonite International SA Financial Statement Overview

Summary
Profitability is solid (gross margin near 60%, EBIT margin ~16%, EBITDA margin ~21%) and free cash flow is positive with decent earnings quality (~0.82x FCF/net income). Offsetting this, leverage remains a key constraint (debt-to-equity ~1.5x) and results show some inconsistency: net margin (~8%) is below 2023–2024 levels and revenue has been volatile despite a constructive TTM rebound.
Income Statement
78
Positive
Balance Sheet
62
Positive
Cash Flow
74
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.53B3.50B3.59B3.68B2.88B2.02B
Gross Profit2.10B1.84B2.15B2.18B1.61B1.10B
EBITDA772.29M806.59M700.00M906.70M647.50M286.20M
Net Income273.10M289.43M345.60M417.00M312.70M14.30M
Balance Sheet
Total Assets5.14B5.32B5.08B5.11B4.72B4.85B
Cash, Cash Equivalents and Short-Term Investments670.67M649.21M676.30M730.70M635.90M1.32B
Total Debt2.36B2.37B2.32B2.30B2.39B3.22B
Total Liabilities3.44B3.65B3.53B3.59B3.64B4.13B
Stockholders Equity1.63B1.60B1.48B1.45B1.03B689.70M
Cash Flow
Free Cash Flow485.24M401.69M460.90M424.10M214.90M361.20M
Operating Cash Flow573.16M487.42M564.80M534.20M277.70M387.10M
Investing Cash Flow-97.34M-93.94M-111.50M-110.10M-62.80M9.40M
Financing Cash Flow-428.01M-456.87M-459.70M-347.80M-881.10M-551.20M

Samsonite International SA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price15.49
Price Trends
50DMA
15.02
Negative
100DMA
17.29
Negative
200DMA
17.45
Negative
Market Momentum
MACD
-0.17
Negative
RSI
46.34
Neutral
STOCH
52.72
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1910, the sentiment is Negative. The current price of 15.49 is above the 20-day moving average (MA) of 14.47, above the 50-day MA of 15.02, and below the 200-day MA of 17.45, indicating a neutral trend. The MACD of -0.17 indicates Negative momentum. The RSI at 46.34 is Neutral, neither overbought nor oversold. The STOCH value of 52.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1910.

Samsonite International SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
HK$761.76M5.9116.16%4.60%12.73%9.25%
73
Outperform
HK$482.18M5.6427.89%5.45%31.25%147.52%
72
Outperform
HK$648.04M5.479.96%6.35%15.37%107.52%
69
Neutral
HK$20.08B9.3817.74%4.23%0.26%-4.55%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
HK$3.81B-18.72-14.13%―-12.84%-405.56%
46
Neutral
HK$201.48M-3.06-20.27%―-38.65%41.22%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1910
Samsonite International SA
14.48
0.58
4.17%
HK:0210
Daphne International Holdings
0.39
<0.01
2.12%
HK:0738
Le Saunda Holdings
0.29
0.06
26.64%
HK:1100
Mainland Headwear Holdings
1.51
0.27
21.48%
HK:1028
C.banner International Holdings Ltd.
1.53
1.27
488.46%
HK:2683
Wah Sun Handbags International Holdings Ltd.
1.18
0.70
145.83%

Samsonite International SA Corporate Events

Samsonite Launches US$50 Million Share Buyback to Signal Confidence and Offset Dilution
May 13, 2026
Samsonite Group S.A. has announced a new share buyback programme starting 14 May 2026, under an existing shareholder mandate, with potential continuation under a renewed mandate if approved at the 2026 annual general meeting. The board argues the ...
Samsonite Posts Q1 2026 Update and Outlines Strategic Priorities
May 13, 2026
Samsonite has released its unaudited consolidated financial and business review for the quarter ended March 31, 2026, providing investors with a snapshot of performance versus the same period in 2025. The company highlights the use of non-IFRS fin...
Samsonite Seeks to Add Perfetti Van Melle CEO Sameer Suneja as Independent Director
Apr 27, 2026
Samsonite Group S.A. plans to seek shareholder approval at its June 4, 2026 annual general meeting to appoint Sameer Suneja, Group CEO of confectionery giant Perfetti Van Melle Group B.V., as an independent non-executive director for a term runnin...
Samsonite Sets 2026 AGM to Approve Dividend, Board Changes and Share Issuance Mandate
Apr 27, 2026
Samsonite Group S.A. has called its annual general meeting for June 4, 2026, to be held in Luxembourg and via video conference in Hong Kong, where shareholders will vote on the adoption of the 2025 audited accounts and a proposed dividend distribu...
Samsonite Seeks Shareholder Backing for CEO RSU Grant and Dual-Listing Mandate Renewal
Apr 10, 2026
Samsonite plans to grant restricted share units to Chief Executive Officer Kyle Francis Gendreau under its share award scheme, with an aggregate target long-term incentive value of about US$7.54 million, equal to 500% of his 2026 base salary. The ...
Samsonite Sets May Board Meeting to Approve First-Quarter 2026 Results
Apr 10, 2026
Samsonite Group S.A. has scheduled a board meeting for May 13, 2026, to review and approve the company&#8217;s quarterly results for the three months ended March 31, 2026. The meeting will also address other corporate business, signaling an upcomi...
Samsonite Grants Restricted Share Units to New Senior Executives
Apr 8, 2026
Samsonite Group S.A. has granted 789,423 time-based restricted share units to two new senior management employees under its 2022 Share Award Scheme, with the awards vesting in three equal tranches from 2027 to 2029. The awards, which carry no purc...
Samsonite Announces Final Cash Dividend for 2025
Mar 20, 2026
Samsonite Group S.A., a leading global luggage and travel goods maker listed in Hong Kong, serves international leisure and business travelers with a broad range of suitcases, business bags, and travel accessories. The company operates multiple br...
Samsonite Names Independent Director Jerome Griffith as Next Chairman
Mar 19, 2026
Samsonite Group S.A. has announced that Chairman and non-executive director Timothy Charles Parker will retire following the company&#8217;s annual general meeting on June 4, 2026, citing a desire to devote more time to personal pursuits. The boar...
Samsonite outlines 2025 results framework and key business drivers
Mar 19, 2026
Samsonite released its final results announcement for the year ended Dec. 31, 2025, highlighting a suite of non-IFRS financial measures that management says provide a fuller view of operational performance. The group emphasized that these alternat...
Samsonite Wins Shareholder Backing for Potential U.S. Dual Listing and Capital Restructuring
Mar 19, 2026
Samsonite shareholders have approved an issuance mandate allowing directors to allot and issue up to 138,306,408 additional shares in connection with a potential dual listing of the company&#8217;s stock in the United States through American depos...
Samsonite Sets March 2026 Board Meeting to Approve 2025 Results and Consider Dividend
Feb 27, 2026
Samsonite Group S.A. has scheduled a board meeting for March 19, 2026, to review and approve the audited financial results for the year ended December 31, 2025. The board will also consider recommending a cash dividend to shareholders and address ...
Samsonite Calls 2026 EGM to Broaden Capital Management Flexibility
Feb 16, 2026
Samsonite Group S.A. has called an extraordinary general meeting for March 19, 2026, in Luxembourg, to seek shareholder approval for changes to its Articles of Incorporation. The proposed amendments update key definitions to encompass both shares ...
Samsonite Seeks Share Issuance Mandate Ahead of Potential U.S. Dual Listing
Feb 15, 2026
Samsonite Group S.A. has called a general meeting for March 19, 2026, to seek shareholder approval for a special share issuance mandate tied to a potential dual listing of its shares in the form of American depositary shares in the United States. ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 15, 2026