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Samsonite International SA (HK:1910)
:1910

Samsonite International SA (1910) AI Stock Analysis

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HK:1910

Samsonite International SA

(1910)

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Outperform 70 (OpenAI - 4o)
Rating:70Outperform
Price Target:
HK$21.00
▲(3.35% Upside)
Samsonite International SA's stock score is driven by strong technical indicators and attractive valuation metrics, suggesting potential undervaluation and positive momentum. However, financial performance challenges, particularly in revenue growth and leverage, along with mixed earnings call sentiment, moderate the overall score.
Positive Factors
Direct-to-Consumer Growth
The growth in direct-to-consumer sales, particularly in e-commerce, highlights Samsonite's successful adaptation to changing consumer preferences, enhancing its market position and revenue stability in the long term.
Gross Margin Expansion
The expansion in gross margins indicates improved operational efficiency and pricing power, which can support sustained profitability and competitive advantage over time.
Strong Cash Flow and Debt Management
Robust cash flow and effective debt management enhance financial flexibility, allowing Samsonite to invest in growth opportunities and navigate economic uncertainties.
Negative Factors
North America Challenges
Persistent challenges in North America, a key market, could hinder overall revenue growth and require strategic adjustments to mitigate regional weaknesses.
Wholesale Channel Decline
Declining sales in the wholesale channel highlight potential shifts in consumer behavior and distribution challenges, impacting long-term sales strategies.
Negative Sales Growth
The decline in overall net sales reflects ongoing market pressures and competitive challenges, necessitating strategic initiatives to drive future growth.

Samsonite International SA (1910) vs. iShares MSCI Hong Kong ETF (EWH)

Samsonite International SA Business Overview & Revenue Model

Company DescriptionSamsonite International SA, founded in 1910, is a leading global manufacturer and retailer of luggage and travel accessories. The company operates in the travel goods sector, offering a wide range of products including hard-shell and soft-shell suitcases, backpacks, and travel-related accessories. With a strong brand presence, Samsonite caters to both leisure and business travelers, providing innovative designs and durable products that enhance the travel experience.
How the Company Makes MoneySamsonite generates revenue primarily through the sale of its luggage and travel accessories across multiple channels including retail stores, e-commerce platforms, and wholesale distribution. Key revenue streams come from its flagship brand, Samsonite, as well as its other brands such as American Tourister and Hartmann. The company benefits from strategic partnerships with various retailers and travel-related businesses, expanding its market reach. Additionally, seasonal promotions and product launches help to drive sales, while a focus on innovation and quality ensures customer loyalty and repeat purchases.

Samsonite International SA Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 18, 2026
Earnings Call Sentiment Neutral
The earnings call reflected a balanced outlook. While there were notable improvements and strategic successes, especially in direct-to-consumer growth and brand performance in specific regions, challenges in North America and the wholesale channel tempered the overall positive momentum.
Q3-2025 Updates
Positive Updates
Sequential Improvement in Sales
All regions and brands showed sequential improvement in Q3 versus Q2. Net sales growth was positive in August, September, and October across all regions and brands.
Direct-to-Consumer Growth
Direct-to-consumer sales were up 3.5% period-over-period, with e-commerce up over 10% and company-owned stores up 1.1%.
Gross Margin Expansion
Gross margins expanded to 59.6%, up 30 basis points year-over-year and 60 basis points from the prior quarter.
TUMI Brand Performance
TUMI's sales shifted from being down 2-3% in H1 to positive 5% in Q3, with significant growth in Asia (up 7.1%) and Europe (up 6.3%).
American Tourister Recovery
American Tourister showed a turnaround with a shift to 3% growth, driven by strong performance in India.
Strong Cash Flow and Debt Management
The company reported strong free cash flow generation of $64.7 million and successfully refinanced its corporate debt, extending maturities and maintaining interest expenses.
Negative Updates
North America Challenges
North America's net sales were down 4.5%, largely due to cautious wholesale buying and lower inbound tourism.
Wholesale Channel Decline
Overall wholesale channel net sales declined 4.5% period-over-period, with traditional brick-and-mortar wholesales down around 7%.
Negative Sales Growth
Overall net sales declined by 1.3% for Q3, although this was an improvement from the first half of the year.
Mexico Market Pressure
Latin America's sales growth was impacted by issues in Mexico, where tariff issues and consumer confidence affected performance.
Company Guidance
In the Samsonite Group's 2025 Third Quarter Results Conference Call, the company reported a strong momentum in its business, driven by innovative products and sequential improvement across all regions and brands. The overall net sales declined by 1.3% in constant currency, an improvement from the 5.8% decline in Q2. The direct-to-consumer business saw a 3.5% increase, with e-commerce sales up over 10% and company-owned stores up 1.1%. The DTC mix rose to 42% from 38.9% in the previous year. Meanwhile, the wholesale channel experienced a 4.5% decline, partially offset by a 12.3% growth in e-retailer sales. Non-travel sales grew by almost 7%, with the company's gross margin expanding to 59.6%, up 30 basis points from the previous year and 60 basis points from the prior quarter. The company expects sequential sales improvement in Q4, supported by positive sales trends and strong holiday momentum.

Samsonite International SA Financial Statement Overview

Summary
Samsonite International SA demonstrates operational efficiency with strong margins, but faces challenges in revenue growth and cash generation. The high leverage on the balance sheet poses potential risks, although the company effectively utilizes equity to generate returns. Overall, the financial statements reflect a stable yet cautious outlook, with a need to address revenue growth and leverage concerns.
Income Statement
65
Positive
The income statement shows a mixed performance. The company has maintained a healthy gross profit margin of approximately 59% in the TTM period, indicating efficient cost management. However, the net profit margin has decreased to 8.6% from 9.6% in the previous year, reflecting a decline in profitability. Revenue growth has been negative in the TTM period, indicating a contraction in sales. Despite these challenges, the EBIT and EBITDA margins remain strong, suggesting operational efficiency.
Balance Sheet
60
Neutral
The balance sheet reveals a high debt-to-equity ratio of 1.71 in the TTM period, indicating significant leverage which could pose financial risks. However, the return on equity is robust at 20.4%, showing effective use of equity to generate profits. The equity ratio is moderate, suggesting a balanced asset structure. Overall, the balance sheet reflects a stable but leveraged financial position.
Cash Flow
55
Neutral
Cash flow analysis indicates a decline in free cash flow growth, with a negative growth rate of -3.6% in the TTM period. The operating cash flow to net income ratio is low at 0.30, suggesting limited cash generation relative to net income. However, the free cash flow to net income ratio remains strong at 0.82, indicating good cash conversion. The cash flow statement highlights challenges in cash generation, despite maintaining positive free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue9.43B3.59B3.68B2.88B2.02B1.54B
Gross Profit5.62B2.15B2.18B1.61B1.10B706.30M
EBITDA2.13B700.00M906.70M647.50M286.20M-1.01B
Net Income803.02M345.60M417.00M312.70M14.30M-1.28B
Balance Sheet
Total Assets39.16B5.08B5.11B4.72B4.85B5.16B
Cash, Cash Equivalents and Short-Term Investments3.86B676.30M730.70M635.90M1.32B1.50B
Total Debt18.38B2.32B2.30B2.39B3.22B3.75B
Total Liabilities27.00B3.53B3.59B3.64B4.13B4.49B
Stockholders Equity11.64B1.48B1.45B1.03B689.70M634.10M
Cash Flow
Free Cash Flow1.18B460.90M424.10M214.90M361.20M-140.30M
Operating Cash Flow1.43B564.80M534.20M277.70M387.10M-114.20M
Investing Cash Flow-277.87M-111.50M-110.10M-62.80M9.40M-26.10M
Financing Cash Flow-2.57B-459.70M-347.80M-881.10M-551.20M1.16B

Samsonite International SA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price20.32
Price Trends
50DMA
18.02
Positive
100DMA
17.42
Positive
200DMA
16.32
Positive
Market Momentum
MACD
0.51
Negative
RSI
68.27
Neutral
STOCH
81.18
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1910, the sentiment is Positive. The current price of 20.32 is above the 20-day moving average (MA) of 19.46, above the 50-day MA of 18.02, and above the 200-day MA of 16.32, indicating a bullish trend. The MACD of 0.51 indicates Negative momentum. The RSI at 68.27 is Neutral, neither overbought nor oversold. The STOCH value of 81.18 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1910.

Samsonite International SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
HK$478.09M5.5928.87%5.40%31.25%147.52%
73
Outperform
HK$840.00M4.3014.86%9.46%6.92%4.74%
70
Outperform
HK$28.13B11.7120.28%4.18%-3.50%-15.16%
70
Outperform
HK$840.90M6.7715.44%4.71%
62
Neutral
HK$500.61M-2.76-10.55%11.76%-1.38%-275.02%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
50
Neutral
HK$61.20M-11.33-5.68%6.38%-275.00%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1910
Samsonite International SA
20.20
0.68
3.50%
HK:0210
Daphne International Holdings
0.42
0.18
75.85%
HK:1023
Sitoy Group Holdings Limited
0.51
0.06
13.33%
HK:1731
Prosperous Industrial (Holdings) Ltd.
0.74
-0.03
-3.90%
HK:1842
Grown Up Group Investment Holdings Limited
0.07
>-0.01
-12.50%
HK:2683
Wah Sun Handbags International Holdings Ltd.
1.14
0.70
159.09%

Samsonite International SA Corporate Events

Samsonite Reports Q3 2025 Financial Results and Strategic Initiatives
Nov 12, 2025

Samsonite International SA has released its unaudited consolidated financial results for the period ending September 30, 2025. The company is focusing on strengthening its brand positioning and expanding its direct-to-consumer channels, including retail stores and e-commerce platforms. The announcement highlights the company’s strategic initiatives to enhance its operational performance and market presence, which could have significant implications for its stakeholders.

Samsonite Completes €350 Million Senior Notes Issuance for Refinancing
Nov 11, 2025

Samsonite International SA has successfully completed the issuance of €350 million in senior notes due 2033, which will be used to refinance the senior notes due 2026. This strategic financial move is expected to strengthen the company’s financial position by utilizing the proceeds, along with existing cash and new credit facilities, to repay the existing notes and cover associated costs.

Samsonite Completes Refinancing of Senior Credit Facilities
Nov 6, 2025

Samsonite Group S.A. announced the successful closing of its New Senior Credit Facilities on November 6, 2025. The proceeds from these facilities, along with existing cash, were used to refinance existing senior credit facilities and cover associated costs, marking a significant step in the company’s financial strategy.

Samsonite CFO Reza Taleghani to Depart, Transition Plan in Place
Nov 5, 2025

Samsonite International S.A. announced the upcoming departure of its Chief Financial Officer, Reza Taleghani, who will remain with the company until January 2026 to ensure a smooth transition. The company has expressed gratitude for Taleghani’s contributions, particularly in navigating economic challenges and fostering long-term growth. A search for a new CFO will commence, with further announcements to follow.

Samsonite Announces €350 Million Refinancing Plan
Nov 2, 2025

Samsonite International SA has announced a significant refinancing initiative involving the issuance of €350 million in 4.375% Senior Notes due 2033, alongside new senior credit facilities. This financial restructuring includes a new revolving credit facility of US$850 million and new term loan facilities totaling US$1,294 million, aimed at refinancing existing senior notes due 2026 and enhancing the company’s financial flexibility. The completion of these financial arrangements is expected to bolster Samsonite’s liquidity and support its strategic growth initiatives.

Samsonite to Review Quarterly Financials in Upcoming Board Meeting
Oct 10, 2025

Samsonite International SA has announced that its Board of Directors will meet on November 12, 2025, to review and approve the company’s quarterly financial results for the periods ending September 30, 2025. This meeting is significant as it will provide insights into the company’s financial health and operational performance, potentially impacting its market positioning and stakeholder confidence.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 14, 2025