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Fire Rock Holdings Ltd (HK:1909)
:1909
Hong Kong Market
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Fire Rock Holdings Ltd (1909) AI Stock Analysis

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HK:1909

Fire Rock Holdings Ltd

(1909)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
HK$2.00
▲(30.72% Upside)
Action:Reiterated
Date:05/27/26
The score is mainly constrained by weak financial performance: sharply worsening profitability and negative/volatile cash flow outweigh strong revenue growth, even with a conservatively levered balance sheet. Technical signals are mixed and not decisively bullish, while valuation is difficult to support due to losses (negative P/E) and no provided dividend yield.
Positive Factors
Strong revenue growth
Sustained 36.6% revenue growth in 2025 signals durable demand expansion or greater market penetration for the company's offerings. Over a 2–6 month horizon this supports scale economics, revenue visibility for planning, and the potential to absorb fixed costs if cost control is restored.
Negative Factors
Sharply worsening profitability
A dramatic swing to a -44.1% net margin reflects persistent operating losses that erode shareholder value and indicate structural issues in cost control, pricing, or mix. Over months this undermines reinvestment capacity and makes earnings recovery challenging without material operational changes.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong revenue growth
Sustained 36.6% revenue growth in 2025 signals durable demand expansion or greater market penetration for the company's offerings. Over a 2–6 month horizon this supports scale economics, revenue visibility for planning, and the potential to absorb fixed costs if cost control is restored.
Read all positive factors

Fire Rock Holdings Ltd (1909) vs. iShares MSCI Hong Kong ETF (EWH)

Fire Rock Holdings Ltd Business Overview & Revenue Model

Company Description
Fire Rock Holdings Limited functions as an investment holding enterprise, primarily specializing in the development of games for web browsers and mobile devices. Its market reach encompasses the People's Republic of China, North America, Europe, a...

Fire Rock Holdings Ltd Financial Statement Overview

Summary
Despite strong 2025 revenue growth (+36.6% YoY), profitability deteriorated sharply (net margin -44.1% vs -12.1% in 2024; gross margin fell to ~62.8% from ~78.0%). Cash flow quality is weak and volatile with negative operating cash flow (-1.7M) and negative free cash flow (-3.0M) in 2025, though the balance sheet is conservatively levered in 2024–2025 (very low debt-to-equity).
Income Statement
34
Negative
Balance Sheet
76
Positive
Cash Flow
28
Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Jun 2023Dec 2021
Income Statement
Total Revenue189.05M146.15M140.59M134.93M115.06M1.04B
Gross Profit143.94M95.48M109.66M107.54M74.63M867.08M
EBITDA21.03M6.59M22.24M592.19M64.66M-1.02B
Net Income-53.92M-64.38M-17.07M559.91M30.20M-1.21B
Balance Sheet
Total Assets120.10M157.81M134.68M160.87M189.71M397.29M
Cash, Cash Equivalents and Short-Term Investments49.92M112.84M53.64M85.49M119.54M347.75M
Total Debt2.56M3.35M1.99M1.22M585.92M620.00M
Total Liabilities17.52M22.84M20.68M20.55M610.97M852.93M
Stockholders Equity96.93M128.25M112.30M131.07M-430.01M-461.39M
Cash Flow
Free Cash Flow15.47M-3.02M5.70M-38.63M-2.70M523.86M
Operating Cash Flow15.92M-1.73M6.16M-23.72M2.59M550.61M
Investing Cash Flow-1.60M-778.00K-9.24M4.52M-19.61M-741.98M
Financing Cash Flow-28.43M61.58M-27.61M-16.32M-212.01M-178.83M

Fire Rock Holdings Ltd Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.53
Price Trends
50DMA
1.98
Negative
100DMA
2.31
Negative
200DMA
2.04
Negative
Market Momentum
MACD
-0.06
Negative
RSI
33.95
Neutral
STOCH
19.05
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1909, the sentiment is Negative. The current price of 1.53 is below the 20-day moving average (MA) of 1.87, below the 50-day MA of 1.98, and below the 200-day MA of 2.04, indicating a bearish trend. The MACD of -0.06 indicates Negative momentum. The RSI at 33.95 is Neutral, neither overbought nor oversold. The STOCH value of 19.05 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1909.

Fire Rock Holdings Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
HK$2.21B5.4313.33%13.83%-6.66%-19.70%
73
Outperform
HK$627.42M6.0222.27%3.30%18.86%13.01%
61
Neutral
HK$774.20M6.937.66%7.36%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
48
Neutral
HK$429.79M-5.62-59.30%3.99%-278.69%
47
Neutral
HK$629.64M30.06-27.26%-11.59%
43
Neutral
HK$561.31M-0.32-51.92%-28.02%34.04%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1909
Fire Rock Holdings Ltd
1.77
0.01
0.57%
HK:1119
iDreamSky Technology Holdings Limited
0.31
-0.48
-60.90%
HK:2458
Gala Technology Holding Limited
4.93
0.18
3.79%
HK:2660
Zengame Technology Holding Ltd.
2.13
0.01
0.52%
HK:0302
CMGE Technology Group Limited
0.18
-0.31
-63.27%
HK:6820
FriendTimes Inc.
0.36
-0.61
-63.25%

Fire Rock Holdings Ltd Corporate Events

Fire Rock shareholders back board, auditor and share issue mandate at AGM
Jun 5, 2026
Fire Rock Holdings Ltd reported that its annual general meeting held in Singapore on 5 June 2026 drew shareholder participation representing about 54.32% of its issued share capital. All resolutions were put to a poll, with no shareholders require...
Fire Rock Sets 2026 AGM to Approve Accounts, Board and Share Issuance Mandate
May 14, 2026
Fire Rock Holdings Ltd has called its annual general meeting for 5 June 2026 in Singapore, where shareholders will review and approve the audited consolidated financial statements for the year ended 31 December 2025 alongside the directors’ ...
Fire Rock Moves Singapore Headquarters to New Anson Road Location
Apr 2, 2026
Fire Rock Holdings Ltd has relocated its Singapore headquarters and principal place of business to 70 Anson Road, Hub Synergy Point, effective 1 April 2026, while keeping its telephone, fax numbers and website unchanged. The move signals an operat...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 27, 2026