Strong Revenue Growth (Q4 and FY2025)
Total revenues for Q4 2025 grew 15% YoY to RMB 8.6 billion; full-year 2025 total revenues rose 16% YoY to RMB 32.9 billion, driven by subscription, advertising and IP-related monetization.
Online Music Services and Subscription Momentum
Full-year online music services revenue increased 23% YoY to RMB 26.7 billion. Music subscription revenues were RMB 17.7 billion for 2025, up 16% YoY; Q4 subscription revenue was RMB 4.6 billion, up 13% YoY.
Rapid Growth in Non-Subscription Music Offerings
Revenues from music services other than subscription jumped 41% YoY in Q4 2025 to RMB 2.5 billion, reflecting strong growth in advertising, offline performances and artist-related merchandise.
Improved Profitability and Margins
Q4 2025 gross margin was 44.7%, up 1.1 percentage points YoY; full-year gross margin improved to 44.2%, up 1.9 percentage points YoY. Q4 net profit rose 10% YoY to RMB 2.3 billion and non-IFRS net profit rose 8% YoY to RMB 2.6 billion.
Material EPS and Non-IFRS Earnings Upside
Diluted EPS for Q4 2025 was RMB 1.41, up 12% YoY; non-IFRS diluted EPS was RMB 1.60, up 9% YoY. Full-year non-IFRS net profit increased 22% YoY to RMB 9.9 billion (non-IFRS attributable RMB 9.6 billion, +25% YoY).
Strong Cash Position and Shareholder Return
Combined cash, cash equivalents, term deposits and short-term investments were RMB 38.0 billion as of Dec 31, 2025 (up from RMB 36.1 billion on Sept 30, 2025). Declared cash dividend of USD 0.24 per ADS (~USD 368 million) for 2025.
SVIP Scale and Membership Innovation
SVIP users surpassed 20 million, with ARPPU trending slightly upward. Company launched an AD-supported subscription plan gaining early traction and increasingly differentiated multi-tiered membership benefits to boost retention and monetization.
Content & IP Execution — Events, Merch and Originals
IP-driven initiatives performed strongly: hosted G-DRAGON 20-concert tour attracting >260,000 fans (75,000+ in two Taipei shows in Q4); more than doubled revenues from IP-related merchandise and fan consumption in 2025; produced high-performing original content (e.g., Xiao Zhan track with 100M social views in one day; 14-track OST topping charts).
AI and Product Innovation Adoption
Broad AI integration: one-stop AI music production platform used by >10 million users and >150,000 professional creators; Yuanbao and AI agent embedded into QQ Music to drive discovery, conversion and operational efficiency.