Strong Financial Performance
Revenues reached RMB 7.4 billion with a 9% year-over-year growth. Online music revenues increased by 16% year-over-year to RMB 5.8 billion. Music subscription revenues in Q1 of 2025 reached RMB 4.2 billion, representing a 17% increase year-over-year and a 5% rise sequentially.
Increased Profitability
Gross margin improved to 44.1%, increasing 3.2 percentage points year-over-year. Non-IFRS net profit increased by 23% to RMB 2.2 billion, and non-IFRS net profit attributable to equity holders increased by 25% to RMB 2.1 billion.
SVIP Membership Growth
SVIP membership program continued to expand, with premium sound quality and audio effect offerings penetrating about 15% of the SVIP user base.
Strategic Partnerships and Content Expansion
Renewed multiyear contracts with Sony Music Entertainment and expanded collaborations with Emperor Entertainment Group and Rock Records. Launched merchandise collaborations with South Korean labels and Japan's ACG label.
Advertising Revenue Growth
Advertising revenues achieved strong year-over-year growth, primarily due to the growth in ad-supported model revenues with more interactive features.