Revenue and Profit Growth
Total revenue for Q2 2025 was RMB 185 billion, up 15% year-on-year. Gross profit was RMB 105 billion, up 22% year-on-year. Non-IFRS operating profit was RMB 69 billion, up 18% year-on-year.
Games Segment Performance
Domestic games revenue grew by 17% year-on-year, driven by titles like Delta Force and Honour of Kings. International games revenue increased by 35% year-on-year.
Marketing Services Growth
Marketing services revenue grew 20% year-on-year to RMB 36 billion, benefiting from AI-powered adtech upgrades.
FinTech and Business Services
Revenue was RMB 56 billion, up 10% year-on-year, with improvements in commercial payment services and consumer loan services.
AI Integration
AI is becoming an increasingly important driver across various segments, improving game content, marketing efficiency, and more.