Strong Revenue Growth
Total revenue of RMB 177.3 million in Q2 FY2026, representing sequential growth (management cited 35.4% QoQ in CEO remarks; CFO cited 39.4% QoQ). Revenue exceeded the high end of company guidance for the quarter and was driven primarily by pop toy sales.
Flagship IP Performance (WAKUKU & SIINONO)
WAKUKU contributed RMB 129.4 million, accounting for ~73% of Q2 revenue. SIINONO generated ~RMB 19.2 million in the quarter. New product launches achieved strong initial traction (WAKUKU On A Roll: ~RMB 18 million omnichannel sales in one week, ~84,000 presale registrations, ~56,000 peak concurrent online users; SIINONO Whispers of 'Ta': ~RMB 11 million omnichannel sales in a week and ~RMB 170 million total exposure).
Improved Top-Line Traction and Marketing Reach
Cumulative social followers ~700,000 and cumulative social media exposures exceeded RMB 1.8 billion, indicating broad organic reach and marketing engagement across platforms.
Omnichannel & Offline Expansion
Opened 5 D2C offline stores since Dec 2025 (Beijing, Shenzhen, Chongqing) with 2 more in preparation. Shenzhen flagship generated ~RMB 250,000 same-day sales during opening events; offline stores contributing to brand experience and user engagement.
Operational and Supply-Chain Capacity Gains
Supply chain production capacity expanded materially (company stated ~50x vs start of 2025). Inventories increased to RMB 111.8 million as a strategic build for Chinese New Year and upcoming launches, positioning the company to meet seasonal demand.
Narrowing Adjusted Net Loss and Slight Gross Profit Increase
Adjusted net loss from continuing operations narrowed to RMB 16.1 million (from RMB 17.1 million prior quarter). Gross profit increased slightly to RMB 55.0 million from RMB 52.4 million prior quarter, demonstrating some operating leverage as revenue grows.
Strategic Partnerships and IP Development
Progress on content/IP strategy with partnerships (e.g., joint venture discussions with Enlight Media), co-branding (e.g., Lukfook jewelry), cultural promotion (WAKUKU invited by Tianjin culture & tourism bureau), and initiatives to expand IP into narrative/light-content and international markets.