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Primorus Investments PLC (GB:PRIM)
LSE:PRIM

Primorus Investments (PRIM) AI Stock Analysis

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GB:PRIM

Primorus Investments

(LSE:PRIM)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
4.00p
▲(3.90% Upside)
The score is held back primarily by persistently negative operating/free cash flow and historically volatile results, despite a conservatively financed balance sheet and a reported profit rebound. Technical indicators also point to weak near-term momentum, and valuation signals are limited due to a negative P/E and no dividend yield data.
Positive Factors
Conservative balance sheet
A zero debt-to-equity posture and a solid equity base reduce solvency and refinancing risk, giving the firm durable resilience through market cycles. This financial conservatism supports survival during redemptions and creates optionality to pursue opportunities without urgent external financing.
Profitability rebound (2024)
A sharp swing to positive net income and elevated margins in 2024 indicates management can restore earnings, improving the firm's capacity to generate distributable profits and reinvest in core capabilities. If sustained, this strengthens long-term return potential and credibility with stakeholders.
Lean operating structure
A very small headcount implies low fixed overhead and a highly scalable cost base for an asset manager. This structural advantage helps margins as assets under management grow, reduces cash burn during revenue downturns, and makes cost management easier over multi-month horizons.
Negative Factors
Persistent negative operating/free cash flow
Chronic negative operating and free cash flow despite reported profits signals weak cash conversion and reliance on non-cash gains or financing. Over months this impairs the firm's ability to fund operations, invest, pay creditors or return capital without external financing or asset disposals.
Severe revenue contraction
A more than 100% reported revenue decline reflects material shrinkage of fee-bearing activity or one-off reversals, eroding the durable fee base. Structural revenue loss undermines scale economics, pressures margins, and limits the firm's capacity to rebuild earnings without clear, sustained revenue recovery.
Historic earnings volatility
Wide swings between losses and profits reduce predictability of cash flows and complicate long-term planning. For an asset manager, inconsistent earnings hinder client confidence, make strategic investments and hiring riskier, and raise the probability that current profitability may not persist absent structural fixes.

Primorus Investments (PRIM) vs. iShares MSCI United Kingdom ETF (EWC)

Primorus Investments Business Overview & Revenue Model

Company DescriptionPrimorus Investments plc is a private equity firm specializing in buyout investments in small and mid cap firms. The firm focuses to invest in financial services, natural resources, energy, clean technology, financial technology, business technology, infrastructure, property, consultancy, brand licensing and leisure sectors. The firm seeks to take majority stakes in its portfolio companies. Primorus Investments plc was incorporated in 1999 and is based in London, United Kingdom.
How the Company Makes Money

Primorus Investments Financial Statement Overview

Summary
Balance sheet strength (no leverage and solid equity base) supports the profile, and profitability rebounded sharply in 2024. However, earnings have been volatile across years and, most importantly, operating and free cash flow are persistently negative (including 2024), raising concerns about cash conversion and earnings quality.
Income Statement
62
Positive
Earnings quality is mixed: the latest annual period (2024) shows strong profitability with very high margins and a sharp swing to positive net income after losses in 2022–2023. However, results have been volatile over time, including periods with negative revenue and sizable losses, which reduces confidence in the durability of the current profitability level.
Balance Sheet
78
Positive
The balance sheet is conservatively positioned with essentially no leverage (debt-to-equity at 0.0 in recent years) and a solid equity base relative to assets. Return on equity rebounded strongly in 2024 after negative readings in 2022–2023, but equity has also fluctuated across the period, signaling some variability in underlying value or realized results.
Cash Flow
18
Very Negative
Cash generation is the key weakness: operating cash flow and free cash flow are negative across all provided years, including 2024, despite strong reported profits. This persistent gap between accounting earnings and cash flow raises questions around working-capital movements, timing of receipts/payments, or the cash-convertibility of earnings.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.26M-1.98M-1.00M464.00K5.09M
Gross Profit3.25M-1.98M-1.00M322.00K5.09M
EBITDA2.68M-659.00K-1.14M65.00K5.25M
Net Income2.69M-2.35M-1.48M109.00K4.17M
Balance Sheet
Total Assets5.93M5.34M7.66M8.99M9.40M
Cash, Cash Equivalents and Short-Term Investments42.00K3.28M114.00K941.00K4.67M
Total Debt0.000.000.000.00113.00K
Total Liabilities142.00K144.00K110.00K44.00K615.00K
Stockholders Equity5.79M5.20M7.55M8.91M8.79M
Cash Flow
Free Cash Flow-648.00K-315.00K-362.00K-625.00K-707.00K
Operating Cash Flow-648.00K-315.00K-362.00K-625.00K-707.00K
Investing Cash Flow2.00M976.00K-465.00K-2.99M5.22M
Financing Cash Flow-2.09M0.000.000.000.00

Primorus Investments Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
58
Neutral
£5.75M-0.74-12.64%-0.73%-790.70%
48
Neutral
£5.00M-8.16-12.33%
48
Neutral
£1.84M-1.46-32.31%-100.66%84.15%
42
Neutral
£1.74M-3.00-21.15%76.47%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:PRIM
Primorus Investments
4.00
0.82
25.79%
GB:BLU
Blue Star Capital
8.50
0.75
9.68%
GB:TRUE
Braveheart Investment
2.35
-3.15
-57.27%
GB:GUN
Gunsynd
0.12
<0.01
9.09%
GB:WCW
Walker Crips
13.50
0.50
3.85%
GB:CGO
Contango Holdings Plc
0.80
-0.70
-46.67%

Primorus Investments Corporate Events

Stock Buyback
Primorus Investments Buys Back 400,000 Shares for Treasury
Positive
Jan 8, 2026

Primorus Investments plc has repurchased 400,000 of its own ordinary shares at an average price of 4.00 pence per share on 7 January 2026, with all the acquired shares being held in treasury. Following this buyback, the company’s total issued share capital stands at 139,830,968 ordinary shares, of which 14,580,968 are held in treasury, leaving 125,250,000 shares in issue for the calculation of voting rights, a move that modestly increases existing shareholders’ proportional ownership and may signal management’s confidence in the company’s valuation.

The most recent analyst rating on (GB:PRIM) stock is a Hold with a £4.00 price target. To see the full list of analyst forecasts on Primorus Investments stock, see the GB:PRIM Stock Forecast page.

Stock Buyback
Primorus Investments Buys Back 250,000 Shares for Treasury
Neutral
Dec 30, 2025

Primorus Investments plc has repurchased 250,000 of its own ordinary shares at an average price of 4.00 pence per share, with all of the acquired stock to be held in treasury. Following this transaction, the company’s total issued share capital stands at 139,830,968 ordinary shares, of which 14,180,968 are held in treasury, leaving 125,650,000 shares in issue for the purposes of calculating voting rights, a move that may marginally enhance earnings per share and alter the balance of shareholder voting power.

Business Operations and StrategyStock Buyback
Primorus Investments Buys Back 100,000 Shares for Treasury
Positive
Dec 19, 2025

Primorus Investments has repurchased 100,000 of its own ordinary shares at an average price of 3.89 pence per share, with the transaction executed on 18 December 2025 on the London Stock Exchange. Following this buyback, the company holds 13,930,968 shares in treasury and has 125,900,000 shares in issue excluding treasury, a change that marginally increases existing shareholders’ percentage ownership and may signal management’s confidence in the company’s valuation and capital management strategy.

Business Operations and StrategyStock Buyback
Primorus Investments Executes Share Buyback to Enhance Capital Structure
Positive
Dec 18, 2025

Primorus Investments PLC has repurchased 250,000 ordinary shares at 4.00 pence each, which will be held in treasury, reducing the amount of shares available for public trading to 126,000,000. This buyback reflects the company’s effort to manage its capital structure effectively, impacting voting rights calculations and showcasing strategic decisions that could enhance shareholder value.

Business Operations and StrategyStock Buyback
Primorus Investments PLC Announces Share Repurchase
Neutral
Oct 29, 2025

Primorus Investments PLC, a company listed on the AIM market, has announced the repurchase of 314,580 of its ordinary shares at an average price of 3.94 pence per share. These shares will be held in treasury, impacting the total number of shares available for trading and potentially influencing the company’s share value and market perception. This move reflects the company’s strategic approach to managing its share capital and could have implications for shareholder voting rights and market positioning.

Stock Buyback
Primorus Investments Repurchases 250,000 Shares for Treasury
Neutral
Oct 20, 2025

Primorus Investments PLC, listed on AIM, has repurchased 250,000 of its own ordinary shares at an average price of 3.98 pence per share, which will be held in treasury. This transaction reduces the number of shares available for trading and could potentially impact the company’s stock liquidity and shareholder voting rights.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 04, 2026