ASOS demonstrated strong operational improvements and strategic initiatives resulting in significant EBITDA growth and enhanced margins. However, the company faces challenges with declining sales and underperformance in the US market and third-party brands. The overall sentiment is cautiously optimistic with a focus on sustainable profitability.

Company Guidance

During the recent call, ASOS provided guidance highlighting several key metrics that underscore their strategic progress and financial performance. Over the past six months, the company achieved an approximate £60 million increase in EBITDA, driven by a new commercial model that boosted gross margin by nearly 500 basis points. This model emphasized delivering the right product at the right time, enhancing product speed, quality, and flexibility, and improving supply chain efficiency, reducing costs by 140 basis points. ASOS's own brands saw a 12-point increase in full-price business compared to last year, contributing to higher margins. Despite a 13% year-on-year decline in constant currency sales, due to reduced old inventory and performance marketing, the company's adjusted EBITDA reached £42 million, reflecting a £60 million year-on-year improvement. The company also reported a 35% acceleration in stock turn, enhancing capital allocation. Looking ahead, ASOS expects adjusted EBITDA growth of at least 60% to between £130 million and £150 million for FY 2025, with gross margins surpassing 46%. They anticipate revenue growth at the lower end of consensus and aim to be broadly free cash flow neutral.

Significant EBITDA Improvement

ASOS increased its EBITDA by approximately £60 million, indicating a 30% increase in variable contribution over the last six months.

Gross Margin Growth

The company achieved a nearly 500 basis point increase in gross margin, which was driven by improved full price sales and lower discounting.

Expansion of Test & React Program

The Test & React initiative now accounts for 15% of sales in own brands, with significant growth in categories like knitwear, where 50% of sales are via Test & React.

Improved Operational Efficiency

Supply chain costs were reduced by 20%, and the returns rate was reduced by 150 basis points, contributing to enhanced operational efficiency.

Loyalty Program Launch

ASOS is launching a new loyalty program, ASOS.WORLD, focusing on excitement and fashion rather than discounts, expected to roll out in the second half of the year.

ASOS plc (GB:ASC) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

GB:ASC Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Oct 15, 2025	2025 (Q4)	-0.09 / -	-0.801	―	―	―
Apr 24, 2025	2025 (Q2)	-0.42 / -0.47	-1.022	53.91% (+0.55)	―	―
Nov 05, 2024	2024 (Q4)	0.11 / -0.80	-0.025	-3104.00% (-0.78)	―	―
Apr 17, 2024	2024 (Q2)	-0.47 / -1.02	-0.64	-59.69% (-0.38)	―	―
Nov 01, 2023	2023 (Q4)	0.17 / -0.03	0.095	-126.32% (-0.12)	―	―
May 10, 2023	2023 (Q2)	-0.12 / -0.64	0.124	-616.13% (-0.76)	―	―
Oct 19, 2022	2022 (Q4)	0.14 / 0.10	0.487	-80.49% (-0.39)	―	―
Apr 12, 2022	2022 (Q2)	0.09 / 0.12	0.802	-84.54% (-0.68)	―	―
Oct 11, 2021	2021 (Q4)	0.40 / 0.49	0.967	-49.64% (-0.48)	―	―
Apr 08, 2021	2021 (Q2)	- / 0.80	0.269	198.14% (+0.53)	―	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

GB:ASC Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Apr 24, 2025	310.00p	316.50p	+2.10%
Nov 05, 2024	376.00p	351.40p	-6.54%
Apr 17, 2024	333.40p	349.60p	+4.86%
Nov 01, 2023	395.40p	365.00p	-7.69%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

FAQ

When does ASOS plc (GB:ASC) report earnings?

ASOS plc (GB:ASC) is schdueled to report earning on Oct 15, 2025, TBA (Confirmed).

What is ASOS plc (GB:ASC) earnings time?

ASOS plc (GB:ASC) earnings time is at Oct 15, 2025, TBA (Confirmed).

Where can I see when companies are reporting earnings?

You can see which companies are reporting today on our designated earnings calendar.

What companies are reporting earnings today?

You can see a list of the companies which are reporting today on TipRanks earnings calendar.

What is the P/E ratio of ASOS plc stock?

The P/E ratio of ASOS plc is N/A.

What is GB:ASC EPS forecast?

GB:ASC EPS forecast for the fiscal quarter 2025 (Q4) is -0.09.

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