Stock Reduction and Cash Conversion
ASOS reduced its stock from £1.1 billion to £520 million over the last two years, transforming it into cash rather than burning it, which contributed to a £150 million increase in free cash flow compared to the previous year.
Test & React and Partner Fulfils Growth
Test & React now accounts for 10% of own brand sales, aiming to double to 20% next year. Partner Fulfils doubled to 5% of partner brand GMV, with plans to double again in the upcoming year.
Improvement in Unit Economics
ASOS improved variable contribution per order by 5% year-on-year and 28% on a two-year view. Stock turns increased by more than 30% year-on-year, and gross margins are expected to improve by at least 300 basis points next year.
Positive Free Cash Flow
The company achieved a positive free cash flow of £38 million, a year-on-year improvement of over £250 million, bolstered by a disciplined approach to stock management and cost reduction.
ASOS World Loyalty Program Launch
ASOS plans to launch a loyalty program, ASOS World, to enhance customer engagement and drive sustainable growth.