Significant Reduction in Stock
ASOS has reduced its stock from GBP 1.1 billion to less than GBP 400 million, a decrease of between 50 million and 70 million units over three years.
Debt Reduction and Restructuring
Net debt was reduced by approximately 40%, with a successful restructuring providing more flexibility and liquidity.
Increase in Profitability
Adjusted EBITDA improved by over GBP 50 million to GBP 132 million, reflecting a 60% increase in profitability.
Gross Margin Improvement
Gross margin increased by 370 basis points, reaching over 47%.
Expansion of Test & React and Flexible Fulfillment
The Test & React model now makes up more than 20% of the business, and flexible fulfillment models account for more than 10%.
Positive Consumer Engagement
New consumer growth in the U.K. is up by approximately 10%, and retention rates have improved by 80 basis points among top consumers.
Launch of Loyalty Program ASOS.WORLD
The program has reached over 1.6 million members and shows positive impacts on consumer frequency and engagement.