EBITDA Improvement
Increased EBITDA by approximately £60 million compared to last year, indicating a 30% rise in variable contribution over the last six months.
Gross Margin Growth
Gross margin increased by almost 500 basis points due to a better full price mix and reduced discounting.
Own Brands Full Price Business Growth
ASOS's own brands saw growth in full price business globally, with ASOS Design in the UK growing by 9%.
Reduction in Supply Chain Costs
Supply chain costs were reduced by 20%, contributing to operational efficiency.
Successful Launch of Test & React
Test & React now constitutes 15% of own brand sales, with plans to increase to 20%. The model improved reaction to market trends and quality.
Cost Efficiency and Stock Turn Improvement
Implemented cost management discipline and accelerated stock turn by 35%, allowing better capital use.
Loyalty Program Introduction
ASOS launched the ASOS.WORLD loyalty program, aiming to enhance customer engagement and retention.