First Full-Year GAAP Profitability and Strong Financials
Full-year 2025 total revenues RMB 30.3 billion, up 13% YoY; reported GAAP net profit RMB 1.2 billion (first full year of GAAP profitability). Q4 revenues RMB 8.3 billion, up 8% YoY. Q4 gross profit rose 11% YoY and gross margin expanded to 37.0% (14th consecutive quarter of margin expansion). Q4 operating profit RMB 504 million, up 299% YoY; adjusted operating profit RMB 838 million with adjusted operating margin 10.1% (vs 6.0% a year ago). Adjusted net profit in Q4 nearly doubled to RMB 878 million with adjusted net profit margin 10.6%.
User Growth and Engagement Acceleration
DAU growth accelerated each quarter YoY (Q1 +4%, Q2 +7%, Q3 +9%, Q4 +10%) reaching 113 million DAUs. Q4 MAUs grew 8% YoY to 366 million. Average daily time spent increased 8% YoY to 107 minutes. Watch time for videos longer than 5 minutes grew by more than 20% YoY.
Commercialization & Advertising Momentum
Advertising revenues in Q4 were RMB 3.0 billion, up 27% YoY; full-year advertising revenue RMB 10.1 billion, up 23% YoY. Notable verticals: home decoration ad spend jumped over 80% YoY; AI-related ad budgets climbed nearly 180% YoY in Q4. Ad spend aimed at deeper conversions grew over 40% YoY; negative user feedback on ads was reduced by over 50%.
Content & Creator Ecosystem Strength
Creators: nearly 3 million creators earned income in 2025 and average income per creator rose 21% YoY. Number of creators with over 1,000 followers increased by more than 30% YoY. Premium memberships reached 25.3 million, up 12% YoY; 12-month retention for official members remained around 80%. Fan charging doubled for the full year with over 10 million users supporting creators.
AI and New Format Adoption Driving Consumption
AI-related topics watch time surged 53% YoY in Q4. Video podcast initiative (launched July 2025) exceeded 8 billion minutes of watch time in H2 2025. AI-powered creator tools and distribution drove rapid adoption: number of AI music videos reaching one million views grew over fivefold YoY.
Healthy Cash Generation and Capital Return
Operating cash flow in Q4 was ~RMB 1.8 billion and RMB 7.1 billion for the full year. Cash, cash equivalents, time deposits and short-term investments totaled RMB 24.2 billion as of Dec 31, 2025. Under a USD 200 million buyback program, the company repurchased 7.0 million shares for USD 131.2 million (USD 68.8 million remaining authorization).
Games: Breakout IP and Diversified Pipeline
Full-year game revenues grew 14% YoY to RMB 6.4 billion. Self-developed title Escape from Duckov sold over 3 million copies in the first 3 weeks of launch and became the best-selling domestic single-player game of the year; the IP is expanding to consoles and mobile. Pipeline includes NCard and Lumi Master with planned beta and launches in 2026.