Exceeding Financial Expectations
eBay's Q2 2025 financial metrics surpassed consensus expectations and the high end of guidance ranges. Revenue grew over 4% to $2.73 billion, and non-GAAP earnings per share increased by 16% year-over-year to $1.37.
Strong Growth in Focus Categories
Focus category GMV grew by over 10%, with collectibles being the largest contributor. Pokemon card GMV experienced triple-digit growth for the second consecutive quarter.
eBay Live Expansion
eBay Live continued to grow with increasing GMV and watch time. It expanded into new categories like luxury watches and pre-loved apparel, and launched in the UK during Comic-Con London.
AI-Driven Enhancements
eBay leveraged generative AI to improve listing titles, increasing quality scores and performance, and personalized email marketing, resulting in a 40% increase in quality visits.
Advertising Revenue Growth
First-party advertising revenue grew 17%, with active Promoted Listings and new ad optimizations contributing to the increase.
Partnership with Klarna
The U.S. expansion of the Klarna partnership surpassed expectations, attracting younger demographics and increasing average order value to three times the marketplace average.