Q4 Revenue Growth
Total revenue in Q4 2025 was USD 473.3M, up 4% year-over-year (1% on a constant currency basis). Advertising & marketing revenue for Q4 was USD 403.8M, up 5% YoY (≈2% constant currency).
Stable Full-Year Top Line and Ad Revenue
Full-year 2025 total revenue was USD 1.76B and full-year advertising revenue was USD 1.5B, both essentially flat year-over-year, indicating revenue resilience amid a mixed macro and industry backdrop.
Large and Engaged User Base
MAUs reached 567M and average DAUs were 252M in December 2025. Product changes (homepage interest-based feed) drove QoQ increases in average feed viewership and time spent per user.
Strong Adoption of AI and Product Enhancements
AI integration accelerated content and monetization: intelligent search MAU surpassed 80M in December; AI-generated ad creatives accounted for ~40% of consumption in promoted feed/RTB in December; platform discussion of AI topics increased materially (~50% uplift vs prior AI rollout).
Video Ecosystem Momentum
Average daily video view time and per-user video view time on the playback page achieved double-digit growth vs H1 2025. The number of original videos and original video creators grew over 40% YoY, supported by AI creation tools lowering production barriers.
Notable Partner and Vertical Wins
Full-year ad revenues from Alibaba were USD 173.8M, up ~49% YoY; e-commerce, local services and automobile verticals were key drivers of ad growth in Q4.
Strong Cash Position and Shareholder Return
Cash, cash equivalents and short-term investments totaled USD 2.41B. Board approved an annual cash dividend of USD 0.61 per ADS (~USD 150M payout) for FY2025.