Strong Top-Line Growth
Net sales grew 9.7% for fiscal 2025 to $12.4 billion; Q4 net sales rose 11.8% to $3.9 billion (from $3.5B). Comparable sales increased 5.4% for the year and 5.8% in the quarter.
Improved Operating Profit and EPS Above Guidance
Operating profit for fiscal 2025 was $1.5 billion (12.4% of sales); Q4 operating profit was $477 million (12.2% of sales). Full-year diluted EPS was $25.64, above prior guidance.
Record Holiday & Omnichannel Execution
Company reported record-breaking holiday performance driven by omnichannel buy-anywhere/fulfill-anywhere capabilities, strong in-store execution and digital features; e-commerce delivered mid‑teen growth in Q4 and ~60% of online sales came through the app (active app users up 15% YoY).
Customer Loyalty and Engagement Gains
Loyalty program grew 5% to a record 46.7 million active members; conversion, NPS and transactions improved (transactions up 1.6% in Q4; FY transactions +2.0%), and app engagement increased materially.
Merchandising, Newness and Brand Wins
Expanded assortment with 100+ new brands in 2025, notable launches including Sacred (largest prestige hair care launch in company history), Peach & Lily, DIBS and NOISE; new exclusive assortments and marketing activations drove market share gains in both mass and prestige.
International Expansion and New Channels
Expanded internationally to nearly 100 stores across five countries via Space NK acquisition (80+ stores UK/Ireland), 9 stores in Mexico (Grupo Axo JV), and 2 stores in Middle East (franchise). Launched a curated marketplace with >200 brands and ~5,000 SKUs.
Cash Generation and Capital Deployment
Generated >$1.5 billion in operating cash flow for fiscal 2025, supporting $435 million of capex and $890 million of share repurchases; ended year with $494 million cash & short-term investments and a plan to return approximately $1.0 billion to shareholders in 2026.
Operational Improvements and Margin Tailwinds
Gross margin improved 30 basis points for the year to 39.1% (Q4 was 38.1%, down 10 bps). Inventory shrink reductions and supply chain optimizations drove margin and efficiency benefits; investments in automation/AI and distribution center upgrades increased fulfillment speed and reduced out-of-stocks.