Client EngagementStitch Fix also debuted new ways to interact with stylists, including Stylist Profiles that showcase each Stylist’s unique expertise and work portfolio, and this feature has driven a 12% increase in engagement.
Operational EfficiencyQ4 gross margin reached 44.6%, an increase of +50 bps year-over-year, reflecting improved transportation leverage and ongoing operational cost efficiencies.
Quality MetricsImprovements are seen in quality metrics such as revenue per active customer (+5% YoY), AOV, dormancy rates, fix frequency, and product margin.