Financial PerformanceManagement was able to grow underlying EBIT margin by 65bp despite a 4.1% organic sales decline.
Market ExpansionPernod Ricard has established a strong presence beyond the US and China, with double-digit growth from 2019 to 2024 in Brazil, Poland, Turkey, and Japan.
Product StrategyThe company is focusing on expanding Absolut, Olmeca, and Jameson in China, which are gaining traction as consumers shift toward spirit cocktails and by-the-glass purchases.