Company StrategyDraftKings has made substantial progress from a product and marketing standpoint with a new rewards program and daily engagement mechanics helping to close several gaps with competitors.
Market PerformanceDraftKings outperformed the state on handle, growing 12.6% YoY, while revenue rose 89.9% YoY on a 13.0% hold versus 7.7% prior year, indicating strong outcomes relative to the broader market.
Product ExpansionDraftKings officially launched its prediction markets app in 38 states plus DC, more than expected, including major non-OSB states like CA, TX, GA, and FL.