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Maisons du Monde S.A. (FR:MDM)
:MDM

Maisons du Monde SA (MDM) AI Stock Analysis

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FR:MDM

Maisons du Monde SA

(MDM)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
€1.50
▼(-13.29% Downside)
The score is primarily held back by weak financial performance (declining revenue, negative profitability, high leverage, and sharply lower free cash flow) and a bearish technical setup (below major moving averages with negative MACD). Valuation provides some support via the ~3.46% dividend yield, but the negative P/E reflects ongoing losses.
Positive Factors
Gross margin stability
A consistent ~65% gross margin provides durable buffer versus input cost swings and supports pricing flexibility. Over the next 2-6 months this margin base can help protect operating cash generation and preserve strategic options while management works on top-line recovery.
Positive operating cash flow
Positive operating cash flow indicates the core retail and e-commerce operations generate cash despite reported losses. This sustained cash conversion supports working capital, service of existing debt, and near-term investment in store and online capabilities over the coming months.
Multi-channel retail model
A combined brick-and-mortar and online model diversifies revenue sources and customer access, reducing single-channel risk. This omnichannel footprint supports customer retention, repeat purchases and structural competitiveness versus pure-play or pure-physical peers over the medium term.
Negative Factors
Declining revenue & margins
A multiyear decline in revenue alongside negative EBIT and net margins undermines scale economics and margin leverage. Persistent top-line weakness will strain profitability, limit reinvestment capacity, and challenge the company’s ability to regain market share over the next several months.
Elevated financial leverage
A debt-to-equity ratio of 1.39 signals significant leverage that reduces financial flexibility. With constrained profits and volatile retail demand, elevated leverage increases refinancing and interest-rate risk and could force tighter cash management or asset disposal within a 2-6 month horizon.
Sharply falling free cash flow
A near-50% TTM decline in free cash flow materially weakens the company’s ability to fund investments, repay debt, or absorb demand shocks. Coupled with negative ROE, this deterioration suggests capital is not generating returns and may necessitate external financing or restructuring.

Maisons du Monde SA (MDM) vs. iShares MSCI France ETF (EWQ)

Maisons du Monde SA Business Overview & Revenue Model

Company DescriptionMaisons du Monde S.A., through its subsidiaries, creates and distributes home decoration items and furniture in France and internationally. The company's decorative products include bed linen products, carpets, candles, pillows and cushions, clocks, tableware, lamps, kitchen utensils, mirrors and frames, vases, storage units, curtains and net curtains, and bath products. It also provides furniture, such as sofas, chairs, beds, mattresses and bedframes, floor lamps, tables, and junior furniture; and tables and storage units comprising bookshelves, wardrobes, and cupboards, as well as outdoor furniture. In addition, the company offers warehouse logistics and order preparation services, as well as container transport services between harbor and warehouses. As of December 31, 2021, it operated 357 stores in nine countries; and an e-commerce platform. The company also offers its products through four catalogues covering general, outdoor furniture, junior, and B2B. It provides its products under the Maisons du Monde brand. The company was formerly known as Magnolia (BC) SAS. Maisons du Monde S.A. was founded in 1996 and is headquartered in Vertou, France.
How the Company Makes MoneyMaisons du Monde generates revenue primarily through the sale of its home decor and furniture products. The company operates a multi-channel retail model, combining brick-and-mortar stores with a strong e-commerce presence. Key revenue streams include direct sales from their extensive product catalog, seasonal collections, and exclusive collaborations with designers. Additionally, MDM benefits from strategic partnerships with logistics providers to optimize supply chain efficiency, and they often leverage marketing campaigns to drive traffic to both physical and online stores. The company also focuses on offering a unique customer experience, which helps in retaining customers and encouraging repeat purchases.

Maisons du Monde SA Financial Statement Overview

Summary
Maisons du Monde SA is experiencing financial challenges with declining revenue and profitability. The high leverage and negative return on equity indicate financial instability. Positive operating cash flow is a positive aspect, but the significant decline in free cash flow growth is concerning.
Income Statement
Maisons du Monde SA has experienced declining revenue over the past few years, with a TTM revenue growth rate of -2.44%. The company is currently facing profitability challenges, as indicated by negative net profit and EBIT margins. However, the gross profit margin remains relatively stable at around 65%, suggesting some operational efficiency. The declining revenue and negative profitability metrics are concerning for future growth prospects.
Balance Sheet
The company's balance sheet shows a high debt-to-equity ratio of 1.39, indicating significant leverage. Return on equity is negative, reflecting the company's current unprofitability. The equity ratio is not provided, but the high leverage poses a risk to financial stability. The company needs to manage its debt levels carefully to avoid financial distress.
Cash Flow
Operating cash flow remains positive, but there is a significant decline in free cash flow growth, with a TTM decrease of 49.66%. The operating cash flow to net income ratio is healthy, indicating good cash generation relative to net income. However, the decline in free cash flow growth is a concern and could impact future investments and debt servicing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue981.11M1.03B1.16B1.28B1.35B1.18B
Gross Profit643.83M675.16M350.99M840.13M915.41M779.25M
EBITDA133.38M126.66M206.14M240.31M279.13M255.61M
Net Income-166.59M-115.40M8.57M34.30M77.37M1.48M
Balance Sheet
Total Assets1.47B1.53B1.65B1.85B1.84B1.97B
Cash, Cash Equivalents and Short-Term Investments96.30M90.50M29.89M121.25M163.23M296.74M
Total Debt746.13M696.40M690.13M837.32M815.83M1.01B
Total Liabilities1.06B1.03B1.05B1.25B1.19B1.37B
Stockholders Equity401.65M499.50M595.03M602.91M651.13M611.55M
Cash Flow
Free Cash Flow76.38M156.20M154.67M144.77M206.49M169.47M
Operating Cash Flow87.85M165.68M188.72M211.98M258.73M221.25M
Investing Cash Flow-27.74M-25.80M-33.64M-60.49M-38.75M-51.27M
Financing Cash Flow27.19M-75.00M-251.04M-193.74M-353.48M32.13M

Maisons du Monde SA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.73
Price Trends
50DMA
1.94
Negative
100DMA
1.94
Negative
200DMA
2.22
Negative
Market Momentum
MACD
-0.05
Positive
RSI
37.16
Neutral
STOCH
25.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:MDM, the sentiment is Negative. The current price of 1.73 is below the 20-day moving average (MA) of 1.91, below the 50-day MA of 1.94, and below the 200-day MA of 2.22, indicating a bearish trend. The MACD of -0.05 indicates Positive momentum. The RSI at 37.16 is Neutral, neither overbought nor oversold. The STOCH value of 25.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FR:MDM.

Maisons du Monde SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
€146.31M19.712.38%8.59%-22.37%
67
Neutral
€316.08M23.8514.30%3.72%0.82%-34.14%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
€64.32M5.847.08%1.96%-34.11%
48
Neutral
€68.60M-0.41-33.85%3.00%-10.98%-905.89%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:MDM
Maisons du Monde SA
1.76
-2.26
-56.16%
FR:ALMRB
Mr Bricolage SA
5.96
-1.30
-17.91%
FR:RBO
Roche Bobois SAS
31.20
-4.48
-12.55%
FR:ALCAF
CAFOM SA
11.35
3.29
40.82%
FR:ALBOU
Bourrelier Group SA
41.40
-5.60
-11.91%
FR:ALVU
Vente-Unique.com SA
15.25
2.42
18.86%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 06, 2026