Societe BIC SA (BB) AI Stock Analysis

• Market Cap: €2.31B
• Dividend Yield: 9.08%
• Average Volume (3M): 25.13K
• Price to Earnings (P/E): 24.6
• Beta (1Y): 0.65
• Revenue Growth: -4.13%
• EPS Growth: -16.84%
• Country: FR
• Employees: 10,192
• Sector: General
• Sector Strength: N/A
• Industry: Household & Personal Products
• EPS (TTM): 0.25
• Shares Outstanding: 40,861,313
• 10 Day Avg. Volume: 26,290
• 30 Day Avg. Volume: 25,126
• PEG Ratio: -0.42
• Price to Book (P/B): 1.27
• Price to Sales (P/S): 1.01
• P/FCF Ratio: 9.54
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €52.00
• Price Target Upside: 0.78% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2
• EPS Forecast (FY): 4.71
• Revenue Forecast (FY): €2.02B

• Rating: 61 Neutral
• Price Target: €56.00 ▲(8.53% Upside)
• Action: Reiterated Date: 02/26/26
• Date: Action: Reiterated 02/26/26

The score is driven primarily by weakened 2025 profitability and softer cash flow momentum, partially offset by a conservatively financed balance sheet and strong free-cash-flow conversion. Technically, indicators appear stretched (high Stoch/RSI) while price is below the 20-day average. Valuation is mixed: a very high dividend yield supports the stock, but a high P/E increases sensitivity to continued earnings pressure.

Positive Factors

Conservative Balance Sheet

Low leverage and sizable equity provide durable financial flexibility. With debt-to-equity near 0.19 and limited balance-sheet risk, the company can fund operations, absorb cyclical shocks, pursue selective investments, or maintain shareholder returns without needing near-term refinancing.

Negative Factors

Profitability Deterioration

Material margin compression indicates deeper issues beyond gross margin, likely rising operating costs, pricing pressure, or adverse mix. Sustained lower margins meaningfully reduce earnings power per sale and constrain the company's ability to fund growth or maintain payout levels without operational fixes.

Societe BIC SA Business Overview & Revenue Model

Company Description

Société BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ball and coloring felt pens, markers, sticky notes, leads, whiteboards, and correction tapes, as well as graphite, coloring, mechanical, and...

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Société BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ball and coloring felt pens, markers, sticky notes, leads, whiteboards, and correction tapes, as well as graphite, coloring, mechanical, and...

How the Company Makes Money

BIC generates revenue primarily through the sale of its consumer products, which are categorized into three main segments: Stationery, Lighters, and Shavers. The company's revenue model is based on high-volume sales of low-cost items, allowing for...

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BIC generates revenue primarily through the sale of its consumer products, which are categorized into three main segments: Stationery, Lighters, and Shavers. The company's revenue model is based on high-volume sales of low-cost items, allowing for...

Societe BIC SA Financial Statement Overview

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.09B	2.20B	2.26B	2.23B	1.83B
Gross Profit	1.02B	1.10B	1.15B	1.08B	930.75M
EBITDA	275.00M	424.52M	442.92M	401.94M	563.32M
Net Income	86.00M	212.01M	226.51M	198.60M	314.19M
Balance Sheet
Total Assets	2.61B	2.83B	2.65B	2.69B	2.50B
Cash, Cash Equivalents and Short-Term Investments	479.00M	459.17M	477.26M	422.86M	468.91M
Total Debt	318.00M	334.90M	156.19M	119.38M	100.07M
Total Liabilities	948.00M	1.04B	800.74M	820.38M	772.02M
Stockholders Equity	1.67B	1.79B	1.85B	1.87B	1.72B
Cash Flow
Free Cash Flow	222.00M	270.59M	258.97M	216.40M	214.38M
Operating Cash Flow	309.00M	357.71M	353.30M	299.99M	280.56M
Investing Cash Flow	-60.00M	-283.71M	-114.06M	-172.46M	57.57M
Financing Cash Flow	-223.00M	-73.26M	-192.06M	-175.18M	-148.27M

Societe BIC SA Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 51.60
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:BB, the sentiment is Positive. The current price of 51.6 is below the 20-day moving average (MA) of 53.84, below the 50-day MA of 54.42, and below the 200-day MA of 52.46, indicating a bullish trend. The MACD of 0.64 indicates Negative momentum. The RSI at 68.49 is Neutral, neither overbought nor oversold. The STOCH value of 95.52 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:BB.

Societe BIC SA Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OR	72 Outperform	€191.09B	31.93	20.13%	1.91%	2.60%	-5.44%
ITP	65 Neutral	€2.00B	10.16	20.31%	3.66%	9.68%	19.46%
RCO	62 Neutral	€2.07B	9.46	4.83%	4.18%	-13.80%	-45.00%
BB	61 Neutral	€2.31B	24.62	5.14%	9.08%	-4.13%	-16.84%
JBOG	56 Neutral	€45.18M	-1.25	―	3.88%	-3.97%	-269.15%
Sector *	55 Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
SK	52 Neutral	€2.63B	11.03	7.93%	5.71%	1.71%	-67.48%