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Societe BIC SA (FR:BB)
:BB
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Societe BIC SA (BB) AI Stock Analysis

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FR:BB

Societe BIC SA

(LSE:BB)

Rating:78Outperform
Price Target:
€61.00
▲(14.23%Upside)
Societe BIC SA's strong financial performance and attractive valuation are the most significant factors driving the score. The company's high margins, stable financial position, and appealing dividend yield contribute positively. Technical analysis presents a neutral outlook, with no strong momentum in either direction.

Societe BIC SA (BB) vs. iShares MSCI France ETF (EWQ)

Societe BIC SA Business Overview & Revenue Model

Company DescriptionSociété BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ball and coloring felt pens, markers, sticky notes, leads, whiteboards, and correction tapes, as well as graphite, coloring, mechanical, and other pencils; reusable notebooks, smart pens, erasers, crayons, art and craft kits, refillable shavers, razors shave cream, body and face lotions, finger painting products, and watercolors; permanent, single, metallic, and temporary tattoo markers; gel ink, roller, and fineliner pens; and ball and gel pen, color, and mechanical refills. The company also provides pocket, utility, decorated, non-decorated classic, electronic, and multipurpose lighters. In addition, it sells pantyhoses, batteries, and shaving preps; and advertising and promotional products. Further, the company is involved in the provision of delivery services; production of industrial equipment; and manufacture and distribution of IT solutions and consumer products, as well as in real estate and insurance activities. It markets its products primarily under the BIC, BIC Kids, Cello, Lucky, RocketBook, Tipp-Ex, BIC Wite-Out, DJEEP, BIC Soleil, Us, MADE FOR YOU, BIC Evolution, and BodyMark brands through a range of channels, including retail mass-market distributors, traditional stores, and office product stationers, as well as an e-commerce site. The company was founded in 1944 and is headquartered in Clichy, France.
How the Company Makes MoneyBIC generates revenue primarily through the sale of its stationery, lighter, and shaver products. The company employs a mass-market retail strategy, distributing its products through a wide array of channels, including supermarkets, stationery stores, and online platforms. Key revenue streams include sales from its widely recognized brands like BIC Cristal pens and BIC Mega Lighter. BIC's profitability is bolstered by its efficient manufacturing processes and economies of scale, which help maintain competitive pricing. Additionally, strategic partnerships and licensing agreements, particularly in emerging markets, contribute to BIC's earnings by expanding its reach and consumer base.

Societe BIC SA Financial Statement Overview

Summary
Societe BIC SA demonstrates solid financial health with strong profitability and high margins. The balance sheet reflects financial stability with low leverage, and cash flows are robust, supporting future investments. Modest revenue growth is offset by financial prudence and consistent cash flow generation.
Income Statement
80
Positive
The company shows strong profitability with a consistent gross profit margin above 50%, indicating effective cost management. The net profit margin has improved over time, reflecting better control over expenses. Revenue growth has been modest, with fluctuations observed in recent years, but overall, the company maintains a stable revenue base. EBIT and EBITDA margins have been healthy, supporting operational efficiency.
Balance Sheet
75
Positive
The balance sheet reflects a strong equity position with a high equity ratio, suggesting financial stability. The company has managed to maintain a low debt-to-equity ratio, indicating prudent leverage use. Return on equity is solid, showing effective use of shareholder funds to generate profits. However, the recent increase in total debt requires monitoring.
Cash Flow
85
Very Positive
Cash flow statements highlight robust free cash flow, demonstrating effective cash generation capabilities. The company exhibits a strong operating cash flow to net income ratio, indicating quality earnings. Free cash flow growth has been positive, supporting future investment and debt servicing. Overall, cash flow management appears strong and consistent.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.20B2.26B2.23B1.83B1.63B
Gross Profit1.10B1.15B1.08B930.75M782.42M
EBITDA424.52M442.92M401.94M563.32M275.04M
Net Income212.01M226.51M198.60M314.19M93.72M
Balance Sheet
Total Assets2.83B2.65B2.69B2.50B2.17B
Cash, Cash Equivalents and Short-Term Investments459.17M477.26M422.86M468.91M265.74M
Total Debt334.90M156.19M119.38M100.07M117.96M
Total Liabilities1.04B800.74M820.38M772.02M713.23M
Stockholders Equity1.79B1.85B1.87B1.72B1.46B
Cash Flow
Free Cash Flow270.59M248.70M216.40M214.38M274.55M
Operating Cash Flow357.71M353.30M299.99M280.56M357.65M
Investing Cash Flow-283.71M-114.06M-172.46M57.57M-149.26M
Financing Cash Flow-73.26M-213.34M-175.18M-148.27M-61.11M

Societe BIC SA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price53.40
Price Trends
50DMA
53.78
Negative
100DMA
54.41
Negative
200DMA
57.02
Negative
Market Momentum
MACD
0.18
Negative
RSI
47.69
Neutral
STOCH
46.45
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:BB, the sentiment is Negative. The current price of 53.4 is below the 20-day moving average (MA) of 53.58, below the 50-day MA of 53.78, and below the 200-day MA of 57.02, indicating a bearish trend. The MACD of 0.18 indicates Negative momentum. The RSI at 47.69 is Neutral, neither overbought nor oversold. The STOCH value of 46.45 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FR:BB.

Societe BIC SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
€2.26B10.7810.14%8.36%-4.12%-16.95%
65
Neutral
$27.10B15.29-1.16%3.10%1.15%2.75%
€2.67B19.6219.41%2.82%
€2.92B24.036.42%2.55%
€1.62B19.3017.71%1.21%
50
Neutral
€63.26M12.10
3.98%-1.21%-110.90%
€1.61B2.23
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:BB
Societe BIC SA
53.80
-0.04
-0.08%
GB:0IUJ
Interparfums
32.76
-8.66
-20.91%
GB:0MGU
Remy Cointreau
54.20
-16.31
-23.13%
GB:0NZN
Robertet
829.00
-4.58
-0.55%
FR:JBOG
Jacques Bogart SA
4.02
-2.62
-39.46%
FR:CBR
Robertet SA Droits de Vote nom.
96.00
-92.00
-48.94%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 31, 2025