Societe BIC SA (BB) AI Stock Analysis

• Market Cap: €2.13B
• Dividend Yield: 9.08%
• Average Volume (3M): 25.13K
• Price to Earnings (P/E): 24.6
• Beta (1Y): 0.61
• Revenue Growth: -4.13%
• EPS Growth: -16.84%
• Country: FR
• Employees: 10,192
• Sector: General
• Sector Strength: N/A
• Industry: Household & Personal Products
• EPS (TTM): 0.24
• Shares Outstanding: 40,861,313
• 10 Day Avg. Volume: 26,290
• 30 Day Avg. Volume: 25,126
• PEG Ratio: -0.42
• Price to Book (P/B): 1.27
• Price to Sales (P/S): 1.01
• P/FCF Ratio: 9.54
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €52.00
• Price Target Upside: 0.78% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2
• EPS Forecast (FY): 4.71
• Revenue Forecast (FY): €2.02B

• Rating: 61 Neutral
• Price Target: €56.00 ▲(8.53% Upside)
• Action: Reiterated Date: 02/26/26
• Date: Action: Reiterated 02/26/26

The score is driven primarily by weakened 2025 profitability and softer cash flow momentum, partially offset by a conservatively financed balance sheet and strong free-cash-flow conversion. Technically, indicators appear stretched (high Stoch/RSI) while price is below the 20-day average. Valuation is mixed: a very high dividend yield supports the stock, but a high P/E increases sensitivity to continued earnings pressure.

Positive Factors

Conservative Balance Sheet

Low leverage and sizable equity provide durable financial flexibility. With debt-to-equity near 0.19 and limited balance-sheet risk, the company can fund operations, absorb cyclical shocks, pursue selective investments, or maintain shareholder returns without needing near-term refinancing.

Strong Cash Conversion

Robust free-cash-flow conversion supports capital allocation priorities over time. Generating ~2.6x net income in FCF indicates operational cash resilience, enabling dividends, modest buybacks, or reinvestment even while reported earnings fluctuate, strengthening long-term cash coverage.

Resilient Low-Cost Consumer Model

A global, high-volume disposable-products model with strong brand recognition drives steady repeat demand and distribution scale. Durable consumer staples positioning and widespread retail partnerships support stable unit sales and margin resilience across cycles compared with more discretionary categories.

Negative Factors

Profitability Deterioration

Material margin compression indicates deeper issues beyond gross margin, likely rising operating costs, pricing pressure, or adverse mix. Sustained lower margins meaningfully reduce earnings power per sale and constrain the company's ability to fund growth or maintain payout levels without operational fixes.

Weakening Revenue Trend

A flat-to-declining top line suggests demand or market-share pressures in core categories. With limited revenue momentum, the company faces tougher leverage on fixed costs and less scope to restore margins through scale, increasing reliance on cost cuts or pricing actions that could hurt long-term brand strength.

Return on Equity Compression

A halving of ROE over two years signals deteriorating capital efficiency and weaker value generation for shareholders. If sustained, lower ROE limits capacity to grow equity returns and may pressure the sustainability of high payout policies or require strategic repositioning to improve asset returns.

Societe BIC SA Business Overview & Revenue Model

Company Description

Société BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ball and coloring felt pens, markers, sticky notes, leads, whiteboards, and correction tapes, as well as graphite, coloring, mechanical, and other pencils; reusable notebooks, smart pens, erasers, crayons, art and craft kits, refillable shavers, razors shave cream, body and face lotions, finger painting products, and watercolors; permanent, single, metallic, and temporary tattoo markers; gel ink, roller, and fineliner pens; and ball and gel pen, color, and mechanical refills. The company also provides pocket, utility, decorated, non-decorated classic, electronic, and multipurpose lighters. In addition, it sells pantyhoses, batteries, and shaving preps; and advertising and promotional products. Further, the company is involved in the provision of delivery services; production of industrial equipment; and manufacture and distribution of IT solutions and consumer products, as well as in real estate and insurance activities. It markets its products primarily under the BIC, BIC Kids, Cello, Lucky, RocketBook, Tipp-Ex, BIC Wite-Out, DJEEP, BIC Soleil, Us, MADE FOR YOU, BIC Evolution, and BodyMark brands through a range of channels, including retail mass-market distributors, traditional stores, and office product stationers, as well as an e-commerce site. The company was founded in 1944 and is headquartered in Clichy, France.

How the Company Makes Money

BIC generates revenue primarily through the sale of its consumer products, which are categorized into three main segments: Stationery, Lighters, and Shavers. The company's revenue model is based on high-volume sales of low-cost items, allowing for significant turnover. Key revenue streams include the sale of writing instruments, which account for a substantial portion of sales, followed by lighters and shaving products. BIC also benefits from strong brand recognition and a loyal customer base, which helps drive repeat purchases. Additionally, the company engages in strategic partnerships with retailers and distributors, expanding its market reach and enhancing distribution efficiency. Seasonal promotions, product innovations, and diversification into new markets also contribute to BIC's earnings.

Societe BIC SA Financial Statement Overview

Summary

Results show a clear 2025 profitability step-down (net margin ~4.1% vs. ~9.7% in 2024; operating margin ~7.5% vs. ~14.1%), alongside slightly softer revenue. Offsetting this, leverage remains low (debt-to-equity ~0.19) and cash conversion is strong with solid free cash flow (~€222M), though down versus 2024.

Income Statement

Revenue has been broadly flat to down recently (2025 revenue declined vs. 2024, following a slight dip in 2024), and profitability has weakened materially: net margin fell to ~4.1% in 2025 from ~9.7% in 2024 (and ~10.0% in 2023). Operating profitability also compressed sharply (2025 operating margin ~7.5% vs. ~14.1% in 2024). A key positive is that gross margin remains relatively steady around the high-40%s/low-50%s, suggesting the pressure is occurring below gross profit (cost structure, pricing/mix, or overhead). Overall: stable top line but notably weaker earnings power in the latest year.

Balance Sheet

The balance sheet looks conservatively financed with low leverage: debt-to-equity is ~0.19 in 2025 (still modest, though higher than 2022–2023 levels). Equity remains sizable (~€1.67B) versus total debt (~€318M), providing flexibility. The main weakness is profitability on equity has cooled (return on equity ~5.2% in 2025 vs. ~11.8% in 2024 and ~12.3% in 2023), consistent with the income statement deterioration. Overall: solid capitalization with limited balance-sheet risk, but returns have compressed.

Cash Flow

Cash generation remains healthy: 2025 operating cash flow (~€309M) and free cash flow (~€222M) are solid, though both declined versus 2024 and free cash flow growth is negative in 2025. Free cash flow remains meaningfully higher than net income in 2025 (free cash flow is ~2.6x net income), indicating strong cash conversion despite weaker reported earnings. The primary drawback is the downshift in cash flows versus the prior year, suggesting momentum has softened. Overall: good cash conversion and free-cash-flow profile, with recent year pressure.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.09B	2.20B	2.26B	2.23B	1.83B
Gross Profit	1.02B	1.10B	1.15B	1.08B	930.75M
EBITDA	275.00M	424.52M	442.92M	401.94M	563.32M
Net Income	86.00M	212.01M	226.51M	198.60M	314.19M
Balance Sheet
Total Assets	2.61B	2.83B	2.65B	2.69B	2.50B
Cash, Cash Equivalents and Short-Term Investments	479.00M	459.17M	477.26M	422.86M	468.91M
Total Debt	318.00M	334.90M	156.19M	119.38M	100.07M
Total Liabilities	948.00M	1.04B	800.74M	820.38M	772.02M
Stockholders Equity	1.67B	1.79B	1.85B	1.87B	1.72B
Cash Flow
Free Cash Flow	222.00M	270.59M	258.97M	216.40M	214.38M
Operating Cash Flow	309.00M	357.71M	353.30M	299.99M	280.56M
Investing Cash Flow	-60.00M	-283.71M	-114.06M	-172.46M	57.57M
Financing Cash Flow	-223.00M	-73.26M	-192.06M	-175.18M	-148.27M

Societe BIC SA Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 51.60
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:BB, the sentiment is Negative. The current price of 51.6 is below the 20-day moving average (MA) of 54.30, below the 50-day MA of 54.31, and below the 200-day MA of 52.44, indicating a neutral trend. The MACD of -0.25 indicates Positive momentum. The RSI at 42.86 is Neutral, neither overbought nor oversold. The STOCH value of 49.64 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FR:BB.

Societe BIC SA Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RBT	76 Outperform	€1.58B	6.97	17.47%	1.15%	10.55%	13.50%
ITP	65 Neutral	€1.89B	15.96	20.31%	3.66%	9.68%	19.46%
RCO	62 Neutral	€1.91B	9.46	4.83%	4.18%	-13.80%	-45.00%
BB	61 Neutral	€2.13B	24.62	5.14%	9.08%	-4.13%	-16.84%
JBOG	56 Neutral	€46.69M	-1.25	―	3.88%	-3.97%	-269.15%
Sector *	55 Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%