The score is driven mainly by weak financial performance (ongoing losses and rising leverage with shrinking equity) and bearish technical signals (price below key moving averages and negative MACD). Positive cash generation provides some support, but declining 2025 free cash flow and a negative P/E with no dividend data keep the overall score low.
Positive Factors
Direct-to-consumer model & brand
A strong DTC model with an established Damart brand gives the company control over customer data, pricing and margins while reducing reliance on wholesale. Over 2–6 months this supports more stable unit economics, repeat sales, and targeted marketing efficiencies versus intermediated retail.
Diversified services (Santéol)
Santéol provides recurring, fee-based services less tied to fashion cycles, offering revenue diversification. Structural aging demographics in France support sustained demand, improving revenue mix resilience and lowering overall business volatility versus pure apparel exposure.
Positive cash generation history
Consistent operating and free cash flow across recent years shows the business can convert sales into cash despite accounting losses. This durable cash generation supports working capital, servicing debt or targeted reinvestment and provides a buffer during turnaround efforts.
Negative Factors
Rising leverage and shrinking equity
Elevated and increasing debt alongside shrinking equity materially reduces financial flexibility. Over the medium term this raises refinancing, covenant and interest-rate risks, constrains investment capacity, and increases the probability management must prioritize deleveraging over growth initiatives.
Recurring losses and weak margins
Sustained net losses and inconsistent operating profitability indicate structural margin pressures. If persistent, they erode shareholder equity, limit internal funding for growth, and force reliance on external capital or cost cuts, reducing optionality and long-term competitiveness.
Declining and volatile free cash flow
A steep FCF decline and prior volatility undermine the company's ability to sustain investment, pay down debt, or absorb shocks. Over several months this elevates refinancing risk and may force asset disposals or tighter liquidity management, complicating any recovery plan.
Damartex SA (ALDAR) vs. iShares MSCI France ETF (EWQ)
Market Cap
€27.79M
Dividend YieldN/A
Average Volume (3M)2.13K
Price to Earnings (P/E)―
Beta (1Y)0.65
Revenue Growth-1.50%
EPS Growth49.82%
CountryFR
Employees2,535
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Retail
Share Statistics
EPS (TTM)-1.20
Shares Outstanding11,598,300
10 Day Avg. Volume4,906
30 Day Avg. Volume2,128
Financial Highlights & Ratios
PEG Ratio0.06
Price to Book (P/B)0.71
Price to Sales (P/S)0.10
P/FCF Ratio3.51
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)-0.39
Revenue Forecast (FY)€529.10M
Damartex SA Business Overview & Revenue Model
Company DescriptionDamartex offers clothing and accessories for seniors primarily in France, the Great-Britain, Belgium, and Germany. It operates in three divisions: Fashion, Home & Lifestyle, and Healthcare. It offers its fashion products under the Damart, Afibel, La Maison du Jersey, and Xandres brands; home and lifestyle products under the 3Pagen, Vitrine Magique, Coopers of Stortford, Jours Heureux, and Delaby brands; and healthcare products under the Sedagyl and Santéol brands. Damartex markets its products through catalogs, stores, and Websites. The company was formerly known as Damart SA and changed its name to Damartex in 2002. Damartex was founded in 1953 and is headquartered in Roubaix, France. Damartex is a subsidiary of JPJ-D.
How the Company Makes MoneyDamartex SA generates revenue primarily through the sale of apparel, accessories, and home products. The company's key revenue streams include direct-to-consumer sales via its retail outlets and e-commerce platforms, as well as through catalog sales. Damartex's business model capitalizes on its strong brand portfolio, targeting the senior market with tailored products that fulfill their specific lifestyle needs. The company also benefits from strategic partnerships and marketing initiatives that enhance brand visibility and drive consumer engagement. Additionally, Damartex may leverage its supply chain efficiencies and product innovation to optimize profit margins and sustain its competitive position in the market.
Damartex SA Financial Statement Overview
Summary
Weak overall fundamentals: recurring net losses and inconsistent operating profitability, plus elevated and worsening leverage as debt rose while equity declined. Positive operating/free cash flow in 2023–2025 is a key offset, but free cash flow dropped sharply in 2025, adding risk.
Income Statement
28
Negative
Performance has been pressured by weak profitability despite relatively stable revenue. Annual revenue declined sharply from 2021 to 2023, then stabilized (2024 down ~10%) and modestly rebounded in 2025 (+6.8%). However, earnings remain loss-making: net margins were negative from 2022–2025 (about -0.8% to -6.6%), with 2025 still posting a sizeable net loss (~€17.7M). Operating profitability is also inconsistent—2024 showed meaningful operating losses, and 2025 only a near break-even operating result while EBITDA turned slightly negative, indicating limited operating leverage and ongoing cost/price pressure.
Balance Sheet
34
Negative
Leverage is elevated and trending worse, while equity has been shrinking. Total debt increased to ~€281M in 2025 from ~€224M in 2024, while shareholders’ equity fell to ~€70.5M from ~€90.7M, reducing financial flexibility. Where available, debt relative to equity is high (about 1.8x–2.5x in 2023–2024), and returns to shareholders have been negative for multiple years, reflecting ongoing losses. Total assets have drifted lower since 2022, suggesting limited balance-sheet growth and potential pressure to preserve liquidity if profitability does not improve.
Cash Flow
55
Neutral
Cash generation is a relative bright spot, though momentum weakened. Operating cash flow has been positive in most years (strong in 2021 and positive again in 2023–2025), and free cash flow remained positive in 2023–2025, indicating the business can still generate cash despite accounting losses. That said, free cash flow fell sharply in 2025 (down ~56%), and prior years show volatility (2022 had negative operating and free cash flow). Overall, cash flow resilience helps offset earnings weakness, but the declining 2025 cash generation raises caution.
Breakdown
Jun 2024
Jun 2023
Jun 2022
Jun 2021
Jun 2020
Income Statement
Total Revenue
521.20M
529.18M
587.46M
718.98M
764.16M
Gross Profit
0.00
337.15M
-19.77M
-8.94M
20.50M
EBITDA
-400.00K
1.69M
10.04M
35.27M
55.27M
Net Income
-17.70M
-35.04M
-32.76M
-5.79M
16.24M
Balance Sheet
Total Assets
422.61M
454.76M
509.26M
513.43M
497.00M
Cash, Cash Equivalents and Short-Term Investments
15.56M
38.05M
51.16M
14.13M
60.63M
Total Debt
281.04M
224.12M
208.81M
138.35M
116.41M
Total Liabilities
352.63M
364.82M
393.22M
356.24M
339.46M
Stockholders Equity
70.51M
90.67M
115.80M
157.09M
157.50M
Cash Flow
Free Cash Flow
14.38M
20.98M
9.45M
-33.91M
50.64M
Operating Cash Flow
20.32M
30.21M
13.49M
-17.55M
59.82M
Investing Cash Flow
-15.42M
-6.39M
-22.42M
-26.75M
-8.46M
Financing Cash Flow
62.46M
15.21M
-25.07M
-23.23M
16.41M
Damartex SA Technical Analysis
Technical Analysis Sentiment
Negative
Last Price3.30
Price Trends
50DMA
3.01
Negative
100DMA
3.31
Negative
200DMA
3.70
Negative
Market Momentum
MACD
-0.08
Positive
RSI
28.32
Positive
STOCH
7.02
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:ALDAR, the sentiment is Negative. The current price of 3.3 is above the 20-day moving average (MA) of 2.72, above the 50-day MA of 3.01, and below the 200-day MA of 3.70, indicating a bearish trend. The MACD of -0.08 indicates Positive momentum. The RSI at 28.32 is Positive, neither overbought nor oversold. The STOCH value of 7.02 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FR:ALDAR.
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026