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Accor SA (FR:AC)
:AC
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Accor SA (AC) AI Stock Analysis

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FR:AC

Accor SA

(AC)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
€51.00
▲(9.84% Upside)
Action:Reiterated
Date:03/03/26
The score is driven primarily by solid profitability and improving free cash flow, but is held back by higher leverage and the large reported 2025 revenue decline. Technicals add additional caution because the stock is trading below key moving averages. Valuation is also a headwind due to the elevated P/E despite a moderate dividend yield.
Positive Factors
Asset-light business model
Accor's core asset-light model (franchise and management fees) generates recurring, lower-capex revenue tied to brand and distribution. That durable fee income reduces capital intensity, improves scalability across segments, and supports steadier margins and growth over multi-quarter horizons.
Negative Factors
Rising leverage
Leverage has increased materially year-over-year, reducing balance-sheet flexibility. A higher debt-to-equity ratio raises interest and refinancing risk, constrains capital allocation choices and makes the company more sensitive to adverse trading or rate moves over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Asset-light business model
Accor's core asset-light model (franchise and management fees) generates recurring, lower-capex revenue tied to brand and distribution. That durable fee income reduces capital intensity, improves scalability across segments, and supports steadier margins and growth over multi-quarter horizons.
Read all positive factors

Accor SA (AC) vs. iShares MSCI France ETF (EWQ)

Accor SA Business Overview & Revenue Model

Company Description
Accor S.A. is a leading global hospitality group that manages an extensive network of hotels. The company's operations are divided into two primary divisions: HotelServices, and Hotel Assets & Other. Its engagement in the hotel sector encompasses ...
How the Company Makes Money
Accor makes money primarily by operating and supporting a large portfolio of hotels under different ownership models. A significant portion of revenue is generated through fee-based, “asset-light” arrangements where hotels are owned by third parti...

Accor SA Financial Statement Overview

Summary
Financials reflect a continued recovery with solid 2025 profitability (gross margin ~53%, EBIT margin ~15%) and strong positive free cash flow (~€613M). Offsetting this, 2025 earnings softened versus 2024 (net margin ~8% vs ~11%), leverage increased (debt-to-equity ~1.0), and the reported 2025 revenue decline (-61.7%) raises volatility/sustainability concerns.
Income Statement
66
Positive
Balance Sheet
58
Neutral
Cash Flow
63
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.64B5.61B5.06B4.22B2.20B
Gross Profit2.98B2.74B2.55B1.82B601.00M
EBITDA1.20B1.33B1.08B675.00M22.00M
Net Income449.00M610.00M633.00M402.00M50.00M
Balance Sheet
Total Assets11.74B12.06B11.27B11.71B10.77B
Cash, Cash Equivalents and Short-Term Investments1.21B1.38B1.28B1.66B1.67B
Total Debt4.30B3.74B3.37B4.34B4.55B
Total Liabilities7.03B6.59B5.96B7.26B7.17B
Stockholders Equity4.29B5.03B3.93B4.06B3.28B
Cash Flow
Free Cash Flow613.00M440.00M415.00M385.00M-343.00M
Operating Cash Flow810.00M733.00M669.00M496.00M-263.00M
Investing Cash Flow-345.00M-358.00M16.00M-196.00M-111.00M
Financing Cash Flow-491.00M-400.00M-1.04B-327.00M-431.00M

Accor SA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price46.43
Price Trends
50DMA
43.57
Positive
100DMA
43.72
Positive
200DMA
43.41
Positive
Market Momentum
MACD
1.05
Negative
RSI
71.30
Negative
STOCH
67.02
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:AC, the sentiment is Positive. The current price of 46.43 is above the 20-day moving average (MA) of 45.12, above the 50-day MA of 43.57, and above the 200-day MA of 43.41, indicating a bullish trend. The MACD of 1.05 indicates Negative momentum. The RSI at 71.30 is Negative, neither overbought nor oversold. The STOCH value of 67.02 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:AC.

Accor SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
€4.24B30.391.67%12.18%2.51%
58
Neutral
€11.19B34.2015.99%2.64%0.59%-31.29%
58
Neutral
€1.16B9.943.96%7.76%18.31%
58
Neutral
€181.49M83.110.41%-27.60%-48.84%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
54
Neutral
€836.86M15.244.72%386.12%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:AC
Accor SA
48.78
7.02
16.80%
FR:BAIN
Monte-Carlo Societe des Bains de Mer
140.00
39.15
38.82%
FR:CDA
Compagnie des Alpes
23.00
5.31
30.03%
FR:VAC
Pierre et Vacances
1.81
0.40
28.33%
FR:MLHMC
Hotel Majestic Cannes-Societe Immobiliere et d'Exploitation
5,950.00
800.00
15.53%
FR:ALLHB
Les Hotels Baverez SA
76.50
1.80
2.41%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 03, 2026