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Accor SA (FR:AC)
:AC
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Accor SA (AC) AI Stock Analysis

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FR:AC

Accor SA

(LSE:AC)

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Outperform 71 (OpenAI - 4o)
Rating:71Outperform
Price Target:
€45.00
▲(8.25% Upside)
Accor SA's strong financial performance is the most significant factor, supported by solid revenue growth and profitability. The valuation is fair, with a reasonable P/E ratio and attractive dividend yield. However, technical analysis indicates a bearish trend, which slightly offsets the positive financial outlook.
Positive Factors
Revenue Growth
Sustained revenue growth indicates successful market expansion and increased demand for Accor's services, strengthening its competitive position.
Profitability Margins
Improved profitability margins reflect efficient cost management and operational effectiveness, enhancing long-term financial health.
Cash Flow Management
Effective cash flow management supports operational stability and provides resources for future growth and investment opportunities.
Negative Factors
Debt Management
While leverage is controlled, increasing liabilities require careful management to avoid potential financial strain and maintain stability.
EPS Growth Decline
A decline in EPS growth may indicate challenges in profitability or cost pressures, potentially impacting investor confidence and valuation.
Equity Ratio Concerns
While the equity ratio is stable, rising liabilities could pressure financial resources, necessitating prudent financial management.

Accor SA (AC) vs. iShares MSCI France ETF (EWQ)

Accor SA Business Overview & Revenue Model

Company DescriptionAccor SA operates a chain of hotels. It operates through two segments, HotelServices, and Hotel Assets & Other. The company owns, operates, manages, and franchises hotels. It also provides digital services to independent hotel operators through D-edge platform; ResDiary, a flat-rate online table reservation system that is designed for restaurant owners; Gekko solutions, including digital hotel distribution and loyalty platforms for the travel industry and large companies; and concierge and customized services through John Paul, as well as hotel booking services; and other services in events, fine dining, and entertainment through Paris Society and Potel & Chabot platforms. In addition, the company offers distribution activities, such as private sales of hotel accommodation and luxury vacations through VeryChic platform; rental of private residences operated by onefinestay; and coworking spaces through Wojo and Mama Works. Further, it provides hotel management, procurement, cash management, IT, and advertising services, as well as various advisory services. As of December 31, 2021, the company operated 5,298 hotels with 777,714 rooms in 110 countries worldwide. The company was founded in 1967 and is headquartered in Issy-les-Moulineaux, France.
How the Company Makes MoneyAccor SA generates revenue primarily through hotel management and franchising fees, which include a percentage of room revenues and fixed fees from hotel owners who operate under its brand. The company also earns income from its owned and leased hotels, where it retains a portion of the hotel’s operating profits. Other significant revenue streams include ancillary services such as food and beverage sales, loyalty programs, and partnerships with travel agencies and online booking platforms. Accor has established strategic partnerships with various airlines and travel companies, enhancing its distribution channels and customer reach, thus contributing to its overall earnings.

Accor SA Financial Statement Overview

Summary
Accor SA exhibits a robust financial position with steady revenue growth, strong profitability margins, and effective cash flow management. The company's balance sheet reflects stability with a healthy equity base, although there is a need for cautious debt management.
Income Statement
85
Very Positive
Accor SA demonstrates strong financial performance with a notable revenue growth rate of 10.9% from 2023 to 2024 and consistent improvement in gross and net profit margins. The gross profit margin increased to 48.9%, and the net profit margin improved to 10.9% in 2024, indicating efficient cost management and profitability. EBIT and EBITDA margins are robust, showcasing solid operational performance.
Balance Sheet
78
Positive
The balance sheet is stable with a favorable equity ratio of 41.7%, reflecting a solid equity base. The debt-to-equity ratio is manageable at 0.74, indicating controlled leverage. Return on equity has improved to 12.1%, suggesting enhanced shareholder value. However, attention to increasing liabilities is necessary to maintain long-term stability.
Cash Flow
80
Positive
Accor SA's cash flow is strong, with a positive free cash flow growth rate of 6% from 2023 to 2024. The operating cash flow to net income ratio is 1.2, indicating effective cash generation relative to profits. The free cash flow to net income ratio of 0.72 suggests substantial cash support for operations and growth initiatives.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.67B5.61B5.06B4.22B2.20B1.62B
Gross Profit1.96B2.74B2.55B1.82B601.00M183.00M
EBITDA1.09B1.33B1.05B675.00M22.00M-1.37B
Net Income586.00M610.00M633.00M402.00M50.00M-2.28B
Balance Sheet
Total Assets11.83B12.06B11.27B11.71B10.77B10.55B
Cash, Cash Equivalents and Short-Term Investments1.14B1.38B1.28B1.66B1.67B2.48B
Total Debt4.28B3.74B3.37B4.34B4.55B4.86B
Total Liabilities7.06B6.59B5.96B7.26B7.17B7.39B
Stockholders Equity4.35B5.03B3.93B4.06B3.28B3.09B
Cash Flow
Free Cash Flow551.00M440.00M415.00M385.00M-343.00M-563.00M
Operating Cash Flow809.00M733.00M669.00M496.00M-263.00M-497.00M
Investing Cash Flow-348.00M-358.00M16.00M-196.00M-111.00M885.00M
Financing Cash Flow-201.00M-400.00M-1.04B-327.00M-431.00M-195.00M

Accor SA Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price41.57
Price Trends
50DMA
41.85
Negative
100DMA
43.78
Negative
200DMA
44.11
Negative
Market Momentum
MACD
-0.19
Negative
RSI
54.55
Neutral
STOCH
69.49
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:AC, the sentiment is Neutral. The current price of 41.57 is above the 20-day moving average (MA) of 40.74, below the 50-day MA of 41.85, and below the 200-day MA of 44.11, indicating a neutral trend. The MACD of -0.19 indicates Negative momentum. The RSI at 54.55 is Neutral, neither overbought nor oversold. The STOCH value of 69.49 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for FR:AC.

Accor SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
€10.13B18.3815.99%3.03%6.43%-5.77%
60
Neutral
€185.05M43.530.38%-7.92%-15.45%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
54
Neutral
€770.34M68.08-1.03%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:AC
Accor SA
41.57
0.72
1.77%
FR:VAC
Pierre et Vacances
1.67
0.24
16.50%
FR:MLHMC
Hotel Majestic Cannes-Societe Immobiliere et d'Exploitation
6,100.00
1,300.00
27.08%
FR:MLHOT
Hotelim SA
48.00
9.16
23.58%
FR:HDP
Hotels de Paris
2.18
0.72
49.32%
FR:ALLHB
Les Hotels Baverez SA
78.00
6.79
9.54%

Accor SA Corporate Events

Accor Files 2023 Universal Registration Document Highlighting 2024 Financial Strategies
Mar 28, 2025

Accor has filed its 2023 Universal Registration Document with the Autorité des Marchés Financiers, which includes the 2024 annual financial report, corporate governance details, and a share buyback program. This document is available to the public and provides comprehensive insights into Accor’s financial and operational strategies, potentially impacting stakeholders by highlighting the company’s commitment to transparency and strategic planning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 08, 2025