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Accor SA
(AC)
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Rating:60Neutral
Price Target:
€50.00
▲(7.97% Upside)
Action:Reiterated
Date:08/06/26
The score is driven primarily by solid but uneven fundamentals: profitable operations and positive free cash flow are offset by softer earnings, a sharp reported revenue drop in 2025, and rising leverage with only moderate debt coverage. Technicals are neutral with weak momentum, and valuation is middling—supported by the dividend but constrained by a higher P/E.
Positive Factors
Asset-light global hotel platform
Accor’s broad brand portfolio and global franchising and management platform can support recurring fee income with limited capital intensity, while scale strengthens distribution, owner relationships, and resilience across lodging segments.
Negative Factors
Sharp reported revenue decline
The unusually steep reported revenue contraction creates uncertainty around the durability and comparability of Accor’s top-line performance. Persistent volatility could weaken fee generation and reduce confidence in medium-term growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Asset-light global hotel platform
Accor’s broad brand portfolio and global franchising and management platform can support recurring fee income with limited capital intensity, while scale strengthens distribution, owner relationships, and resilience across lodging segments.
Read all positive factors
Accor SA (AC) vs. iShares MSCI France ETF (EWQ)
Market Cap
€10.53B
Dividend Yield2.92%
Average Volume (3M)674.80K
Price to Earnings (P/E)40.2
Beta (1Y)1.37
Revenue Growth-0.35%
EPS Growth-48.90%
CountryFR
Employees18,640
SectorGeneral
Sector StrengthN/A
IndustryTravel Lodging
Share Statistics
EPS (TTM)1.15
Shares Outstanding231,217,470
10 Day Avg. Volume612,113
30 Day Avg. Volume674,804
Financial Highlights & Ratios
PEG Ratio-0.96
Price to Book (P/B)3.14
Price to Sales (P/S)2.38
P/FCF Ratio21.94
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€56.92Price Target Upside22.90% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering6
EPS Forecast (FY)2.21
Revenue Forecast (FY)€5.81B
Accor SA Business Overview & Revenue Model
Company Description
Accor S.A. is a leading global hospitality group that manages an extensive network of hotels. The company's operations are divided into two primary divisions: HotelServices, and Hotel Assets & Other. Its engagement in the hotel sector encompasses ...
How the Company Makes Money
Accor primarily makes money by monetizing its hotel brands and operating platform through asset-light arrangements and, to a lesser extent, hotel ownership/leases in some cases.
Key revenue streams typically include:
- Franchise fees: Accor grant...
Accor SA Financial Statement Overview
Summary
Income Statement
66
Positive
Balance Sheet
58
Neutral
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 5.65B | 5.64B | 5.61B | 5.06B | 4.22B | 2.20B |
| Gross Profit | 3.64B | 2.98B | 2.74B | 2.55B | 1.82B | 601.00M |
| EBITDA | 1.27B | 1.20B | 1.33B | 1.08B | 675.00M | 22.00M |
| Net Income | 330.00M | 449.00M | 610.00M | 633.00M | 402.00M | 50.00M |
Balance Sheet | ||||||
| Total Assets | 12.07B | 11.74B | 12.06B | 11.27B | 11.71B | 10.77B |
| Cash, Cash Equivalents and Short-Term Investments | 1.42B | 1.21B | 1.38B | 1.28B | 1.66B | 1.67B |
| Total Debt | 4.76B | 4.30B | 3.74B | 3.37B | 4.34B | 4.55B |
| Total Liabilities | 7.59B | 7.03B | 6.59B | 5.96B | 7.26B | 7.17B |
| Stockholders Equity | 4.03B | 4.29B | 5.03B | 3.93B | 4.06B | 3.28B |
Cash Flow | ||||||
| Free Cash Flow | 602.00M | 613.00M | 440.00M | 415.00M | 385.00M | -343.00M |
| Operating Cash Flow | 853.00M | 810.00M | 733.00M | 669.00M | 496.00M | -263.00M |
| Investing Cash Flow | -355.00M | -345.00M | -358.00M | 16.00M | -196.00M | -111.00M |
| Financing Cash Flow | -372.00M | -491.00M | -400.00M | -1.04B | -327.00M | -431.00M |
Accor SA Technical Analysis
Negative
46.31
Price Trends
47.69
Negative
45.55
Negative
45.12
Positive
Market Momentum
-0.41
Positive
41.34
Neutral
10.58
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:AC, the sentiment is Negative. The current price of 46.31 is above the 20-day moving average (MA) of 46.30, below the 50-day MA of 47.69, and above the 200-day MA of 45.12, indicating a neutral trend. The MACD of -0.41 indicates Positive momentum. The RSI at 41.34 is Neutral, neither overbought nor oversold. The STOCH value of 10.58 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FR:AC.
Accor SA Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
66 Neutral | €4.00B | 28.85 | 6.65% | 1.67% | 12.18% | 2.47% | |
60 Neutral | €10.53B | 40.16 | 10.40% | 2.92% | -0.35% | -48.90% | |
59 Neutral | €1.03B | 8.79 | 10.30% | 5.16% | 7.76% | 18.31% | |
59 Neutral | €865.52M | 17.04 | -14.15% | ― | 4.72% | 386.12% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
54 Neutral | €175.56M | 80.43 | ― | 0.41% | -27.60% | -48.84% |
* General Sector Average
FR:AC
Accor SA
46.18
3.49
8.18%
FR:BAIN
Monte-Carlo Societe des Bains de Mer
133.00
28.70
27.52%
FR:CDA
Compagnie des Alpes
20.40
-1.85
-8.33%
FR:VAC
Pierre et Vacances
1.87
0.21
12.89%
FR:ALLHB
Les Hotels Baverez SA
74.00
-2.20
-2.88%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.