Company DescriptionAccor SA operates a chain of hotels. It operates through two segments, HotelServices, and Hotel Assets & Other. The company owns, operates, manages, and franchises hotels. It also provides digital services to independent hotel operators through D-edge platform; ResDiary, a flat-rate online table reservation system that is designed for restaurant owners; Gekko solutions, including digital hotel distribution and loyalty platforms for the travel industry and large companies; and concierge and customized services through John Paul, as well as hotel booking services; and other services in events, fine dining, and entertainment through Paris Society and Potel & Chabot platforms. In addition, the company offers distribution activities, such as private sales of hotel accommodation and luxury vacations through VeryChic platform; rental of private residences operated by onefinestay; and coworking spaces through Wojo and Mama Works. Further, it provides hotel management, procurement, cash management, IT, and advertising services, as well as various advisory services. As of December 31, 2021, the company operated 5,298 hotels with 777,714 rooms in 110 countries worldwide. The company was founded in 1967 and is headquartered in Issy-les-Moulineaux, France.
How the Company Makes MoneyAccor generates revenue primarily through its hotel operations, which include room bookings, food and beverage services, and ancillary services such as meeting and event hosting. The company operates on a fee-based model, earning management fees from hotel owners and franchise fees from franchises. Additionally, Accor benefits from loyalty programs, which help in customer retention and drive repeat business. Significant partnerships with online travel agencies (OTAs) and corporate clients enhance its visibility and sales channels, contributing to its overall earnings. The company also engages in real estate investments, allowing it to profit from property ownership and management.