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Squirrel Media SA (ES:SQRL)
BME:SQRL

Squirrel Media SA (SQRL) AI Stock Analysis

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ES:SQRL

Squirrel Media SA

(BME:SQRL)

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Neutral 60 (OpenAI - 5.2)
Rating:60Neutral
Price Target:
€2.50
▼(-1.96% Downside)
Action:ReiteratedDate:02/27/26
The score is primarily driven by strong top-line growth but uneven financial quality (notably gross margin compression and weaker/volatile cash generation). Technicals are modestly positive but not strongly trending, while a high P/E and no dividend yield provided weigh on valuation support.
Positive Factors
Revenue Growth
Sustained, large top-line expansion demonstrates the company is scaling commercial reach across advertising and media operations. Durable revenue growth supports investment in content, sales capacity and technology, helping entrench market position and spread fixed costs over a larger base.
Improving Leverage
Measured reduction in leverage alongside asset growth improves financial flexibility and reduces refinancing risk. An improving balance-sheet mix enhances capacity to fund organic expansion or selective M&A, and supports long-term operational resilience during normal business cycles.
Free Cash Flow Turnaround
Turning free cash flow positive after multi-year volatility indicates improving cash generation discipline. Positive FCF enables self-funding of content and ad inventory investments, reduces reliance on external financing, and, if sustained, strengthens long-term cash returns to stakeholders.
Negative Factors
Gross Margin Compression
A severe decline in gross margin signals structural margin pressure from pricing, mix shift to lower-margin services, or rising content/distribution costs. Sustained margin erosion undermines operating leverage and makes durable profitability reliant on either higher-margin sales or structural cost reductions.
Weak Cash Conversion
Declining operating cash flow despite revenue growth indicates earnings are not reliably converting to cash, likely from working-capital or timing issues. Poor cash conversion constrains reinvestment, raises liquidity risk, and weakens resilience to downturns absent stronger cash generation.
Volatile Earnings & Returns
Inconsistent profitability and falling returns on equity reduce predictability of long-term performance. Volatility complicates capital allocation and investor confidence, suggesting the business still faces structural challenges translating scale into durable, repeatable returns.

Squirrel Media SA (SQRL) vs. iShares MSCI Spain ETF (EWP)

Squirrel Media SA Business Overview & Revenue Model

Company DescriptionSquirrel Media, S.A. produces and distributes audiovisual contents in Spain and internationally. It primarily offers advertising, content, media communication, and technology services. The company was formerly known as Vértice Trescientos Sesenta Grados, S.A. The company was incorporated in 2006 and is based in Madrid, Spain.
How the Company Makes MoneySquirrel Media SA generates revenue through multiple streams, primarily from content licensing, advertising sales, and subscription services. The company licenses its original content to streaming platforms and broadcast networks, providing a stable income from content distribution deals. Additionally, SQRL partners with brands for product placements and sponsored content, which allows it to monetize its reach and audience engagement. Subscription services may also be a revenue stream if SQRL offers exclusive content directly to consumers. The company benefits from strategic partnerships with technology firms that enhance its production capabilities and expand its distribution channels, contributing to its overall earnings.

Squirrel Media SA Financial Statement Overview

Summary
Strong, accelerating revenue growth (2025 up ~79.7% vs 2024) is offset by sharp gross margin compression (~14.6% in 2024 to ~5.7% in 2025), volatile earnings versus 2023, and weaker cash conversion (operating cash flow down materially in 2025 and free cash flow only ~0.51x net income). Balance sheet leverage is moderate and improving (debt-to-equity ~0.61 in 2025 vs ~0.74 in 2024), but returns have been inconsistent.
Income Statement
64
Positive
Revenue growth is strong and accelerating, with 2025 up ~79.7% versus 2024, following steady expansion in prior years. Profitability, however, has weakened: gross margin compressed sharply (about 14.6% in 2024 to ~5.7% in 2025), although EBIT margin improved to ~6.2% and net margin edged up to ~2.5% in 2025. Net income recovered from 2024 but remains well below the 2023 level, pointing to more volatile earnings quality and cost pressures despite top-line momentum.
Balance Sheet
67
Positive
Leverage looks moderate and slightly improved, with debt-to-equity at ~0.61 in 2025 versus ~0.74 in 2024, supported by rising equity. Total assets have expanded materially over the period, consistent with the company scaling. The key weakness is returns: return on equity was strong in 2023 and 2021, but fell to a low level in 2024, suggesting profitability has not consistently kept pace with balance-sheet growth.
Cash Flow
54
Neutral
Cash generation is mixed. Operating cash flow fell meaningfully in 2025 (to ~13.8M from ~27.1M in 2024), and free cash flow has been volatile—negative in multiple years (2024, 2022, 2021, 2020) before turning positive in 2025. In 2025, free cash flow covered only about half of net income (~0.51x), and the cash conversion signal embedded in the provided cash-flow coverage metric is low, indicating that reported profitability is not translating into cash as consistently as desired.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue243.52M144.49M129.64M78.31M69.70M
Gross Profit13.99M21.11M23.93M17.50M9.71M
EBITDA26.05M14.11M18.76M11.35M5.94M
Net Income6.06M2.88M10.29M3.54M5.56M
Balance Sheet
Total Assets259.12M211.44M173.56M117.98M64.28M
Cash, Cash Equivalents and Short-Term Investments14.73M10.77M16.34M15.80M15.61M
Total Debt43.28M46.83M41.94M28.02M15.79M
Total Liabilities175.29M135.38M108.25M69.98M33.80M
Stockholders Equity71.40M63.69M55.73M43.00M29.93M
Cash Flow
Free Cash Flow6.99M-10.87M9.83M-12.48M-3.55M
Operating Cash Flow13.84M27.08M31.01M10.30M8.19M
Investing Cash Flow-2.42M-42.59M-27.88M-33.31M-13.10M
Financing Cash Flow-8.65M10.29M7.01M24.23M1.39M

Squirrel Media SA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.55
Price Trends
50DMA
2.46
Negative
100DMA
2.52
Negative
200DMA
2.34
Positive
Market Momentum
MACD
>-0.01
Positive
RSI
37.73
Neutral
STOCH
28.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ES:SQRL, the sentiment is Negative. The current price of 2.55 is above the 20-day moving average (MA) of 2.47, above the 50-day MA of 2.46, and above the 200-day MA of 2.34, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 37.73 is Neutral, neither overbought nor oversold. The STOCH value of 28.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ES:SQRL.

Squirrel Media SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
€10.80B19.5628.47%0.52%6.92%57.04%
66
Neutral
€301.07M26.626.51%18.40%18.62%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
60
Neutral
€227.36M36.552.39%
58
Neutral
€449.95M17.459.35%2.48%-6.21%-46.67%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ES:SQRL
Squirrel Media SA
2.46
0.25
11.31%
ES:AMP
Amper SA
0.16
0.03
21.97%
ES:IDR
Indra Sistemas
64.50
39.64
159.42%
ES:DOM
Global Dominion Access SA
3.08
0.26
9.20%
ES:ALC
Altia Consultores S.A.
7.00
2.42
52.84%
ES:IZER
Izertis SA
8.70
-0.58
-6.25%

Squirrel Media SA Corporate Events

Squirrel Media Files Second-Half 2025 Financial Report With CNMV
Feb 25, 2026

Squirrel Media, S.A. has filed its second-half 2025 financial report with Spain’s securities regulator, the CNMV, covering the period ended December 31, 2025. The document includes the company’s summarized annual accounts and an interim management report prepared under applicable accounting principles.

The board members, including directors Pablo Pereiro Lage, Paula Maria Eliz Santos, Uriel Gonzalez – Montes Alvarez and Santiago Gimeno de Priede, formally state that the accounts give a true and fair view of Squirrel Media’s financial position and results. The half-year report was approved and signed by the company’s administrative body on February 23, 2026, underscoring regulatory compliance and transparency in its market disclosures.

The most recent analyst rating on (ES:SQRL) stock is a Hold with a EUR2.50 price target. To see the full list of analyst forecasts on Squirrel Media SA stock, see the ES:SQRL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 27, 2026