Promotora de Informaciones SA (ES:PRS)
BME:PRS
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Promotora de Informaciones
(BME:PRS)
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Rating:40Underperform
Price Target:
€0.31
▼(-13.61% Downside)
Action:DowngradedDate:03/03/26
The overall score reflects significant financial risk, primarily driven by a distressed balance sheet with negative equity and a lack of net profitability. Technical analysis confirms a sustained downtrend, with the price lagging all key moving averages. While positive cash flow generation provides some operational stability, it is insufficient to outweigh the solvency concerns and negative valuation metrics.
Positive Factors
Cash generation
Consistent positive operating cash flow and annual free cash flow provide durable internal funding. Over a 2–6 month horizon this supports working capital and modest capex, narrows acute liquidity gaps, and gives management time to execute restructuring or refinancing plans.
Negative Factors
High leverage & negative equity
Very high absolute debt combined with negative shareholders' equity materially weakens balance-sheet resilience. This elevates refinancing and covenant risk, restricts borrowing flexibility, and reduces the margin for error if cash flows deteriorate or refinancing windows narrow in the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation
Consistent positive operating cash flow and annual free cash flow provide durable internal funding. Over a 2–6 month horizon this supports working capital and modest capex, narrows acute liquidity gaps, and gives management time to execute restructuring or refinancing plans.
Read all positive factors
Promotora de Informaciones (PRS) vs. iShares MSCI Spain ETF (EWP)
Market Cap
€413.19M
Dividend YieldN/A
Average Volume (3M)107.52K
Price to Earnings (P/E)―
Beta (1Y)0.39
Revenue Growth-1.03%
EPS Growth59.06%
CountryES
Employees7,295
SectorGeneral
Sector StrengthN/A
IndustryEntertainment
Share Statistics
EPS (TTM)0.01
Shares Outstanding1,349,049,700
10 Day Avg. Volume89,441
30 Day Avg. Volume107,524
Financial Highlights & Ratios
PEG Ratio-0.19
Price to Book (P/B)-1.27
Price to Sales (P/S)0.54
P/FCF Ratio5.42
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)<0.01
Revenue Forecast (FY)€972.46M
Promotora de Informaciones Business Overview & Revenue Model
Company Description
Promotora de Informaciones, S.A., together with its subsidiaries, engages in the exploitation of media in Spain and internationally. The company provides a range of products and services, including educational content, such as textbooks, digital r...
How the Company Makes Money
Promotora de Informaciones generates revenue through multiple streams including market research services, where clients pay for in-depth analyses and insights into consumer behavior and market trends. Additionally, the company earns income from ad...
Promotora de Informaciones Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
15
Very Negative
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 891.02M | 883.17M | 880.61M | 929.44M | 830.76M | 729.35M |
| Gross Profit | 666.13M | 774.94M | 770.41M | 783.13M | 703.12M | 626.26M |
| EBITDA | 163.47M | 163.00M | 169.11M | 161.09M | 188.26M | 55.30M |
| Net Income | -14.95M | -27.13M | -11.57M | -32.51M | -12.95M | -106.51M |
Balance Sheet | ||||||
| Total Assets | 806.87M | 902.00M | 880.07M | 974.77M | 982.67M | 878.28M |
| Cash, Cash Equivalents and Short-Term Investments | 130.43M | 151.00M | 156.92M | 178.24M | 189.91M | 159.30M |
| Total Debt | 860.81M | 806.00M | 888.52M | 988.21M | 1.08B | 1.02B |
| Total Liabilities | 1.18B | 1.27B | 1.25B | 1.40B | 1.51B | 1.39B |
| Stockholders Equity | -383.73M | -378.00M | -382.12M | -442.77M | -546.24M | -556.76M |
Cash Flow | ||||||
| Free Cash Flow | 144.33M | 88.23M | 81.38M | 82.94M | 55.41M | 33.40M |
| Operating Cash Flow | 175.57M | 131.34M | 127.41M | 126.39M | 107.21M | 78.66M |
| Investing Cash Flow | -45.99M | -43.00M | -24.71M | -30.08M | -50.41M | -47.72M |
| Financing Cash Flow | -90.01M | -88.05M | -115.03M | -111.22M | -40.12M | -86.52M |
Promotora de Informaciones Technical Analysis
Negative
0.36
Price Trends
0.34
Negative
0.35
Negative
0.36
Negative
Market Momentum
>-0.01
Positive
40.31
Neutral
15.13
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ES:PRS, the sentiment is Negative. The current price of 0.36 is above the 20-day moving average (MA) of 0.32, above the 50-day MA of 0.34, and above the 200-day MA of 0.36, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 40.31 is Neutral, neither overbought nor oversold. The STOCH value of 15.13 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ES:PRS.
Promotora de Informaciones Peers Comparison
UnderperformOutperform
Sector (55)
ES:PRS
Promotora de Informaciones
0.31
-0.08
-21.28%
ES:A3M
Atresmedia Corporacion de Medios de Comunicacion, S.A
4.78
>-0.01
-0.19%
ES:VOC
Vocento
0.74
0.05
7.56%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.