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Promotora de Informaciones SA (ES:PRS)
BME:PRS
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Promotora de Informaciones (PRS) AI Stock Analysis

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ES:PRS

Promotora de Informaciones

(BME:PRS)

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Neutral 45 (OpenAI - 4o)
Rating:45Neutral
Price Target:
€0.50
▲(35.14% Upside)
The overall stock score of 45 reflects significant financial challenges, including declining revenues and high leverage. Technical indicators show a lack of strong momentum, and valuation metrics are unattractive due to negative earnings. The absence of earnings call data and corporate events limits additional insights.

Promotora de Informaciones (PRS) vs. iShares MSCI Spain ETF (EWP)

Promotora de Informaciones Business Overview & Revenue Model

Company DescriptionPromotora de Informaciones, S.A., together with its subsidiaries, engages in the exploitation of media in Spain and internationally. The company provides a range of products and services, including educational content, such as textbooks, digital resources, support material, etc., covering preschool to Bachillerato and vocational training; and books publication services. It also offers technology, training, and assessment services to schools, teachers, and students, as well as advisory services. In addition, the company is involved in the operation of radio broadcasting stations; and a range of activities and events, including concerts, festivals, music awards, debates, and conferences. Further, it sells newspapers and magazines, as well as offers advertising and promotions services. Promotora de Informaciones, S.A. was incorporated in 1972 and is based in Madrid, Spain.
How the Company Makes MoneyPromotora de Informaciones generates revenue through multiple streams including market research services, where clients pay for in-depth analyses and insights into consumer behavior and market trends. Additionally, the company earns income from advertising services, creating tailored promotional campaigns for businesses that pay for placement and exposure across various platforms. The digital content solutions offered by PRS also contribute significantly to its revenue, as businesses are willing to invest in high-quality digital assets to enhance their online presence. Strategic partnerships with media outlets and digital platforms further bolster PRS's earnings, allowing for expanded reach and collaborative marketing opportunities.

Promotora de Informaciones Financial Statement Overview

Summary
Promotora de Informaciones shows operational efficiency and stable cash flow generation, but struggles with profitability and high leverage. Negative equity and high debt levels pose significant risks.
Income Statement
Promotora de Informaciones has shown fluctuating revenue trends, with a slight decline in revenue from 2023 to 2024. The gross profit margin is relatively strong at 87.5% in 2024, indicating effective cost management. However, the net profit margin remains negative due to consistent net losses. The EBIT margin improved in 2024, reaching 13.0%, suggesting progress in operational efficiency, though EBITDA margin remains modest at 19.2%.
Balance Sheet
The balance sheet reflects significant financial leverage, with a concerning negative stockholders' equity, indicating solvency risks. The debt-to-equity ratio is not calculable due to negative equity. Total debt has remained high, posing a risk to financial stability. The equity ratio is negative, further highlighting the reliance on debt financing.
Cash Flow
Cash flow from operations has remained stable, with free cash flow showing positive growth in 2024. The operating cash flow to net income ratio is robust, indicating efficient cash generation relative to reported losses. However, the free cash flow to net income ratio signals a reliance on cash flow rather than profitability for financial health.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue891.02M880.61M929.44M830.76M729.35M690.94M
Gross Profit666.13M770.41M783.13M703.12M626.26M585.01M
EBITDA164.59M169.11M161.09M188.26M55.30M42.60M
Net Income-14.95M-11.57M-32.51M-12.95M-106.51M89.74M
Balance Sheet
Total Assets806.87M880.07M974.77M982.67M878.28M971.72M
Cash, Cash Equivalents and Short-Term Investments130.43M156.92M178.24M189.91M159.30M229.60M
Total Debt860.81M888.52M988.21M1.08B1.02B1.03B
Total Liabilities1.18B1.25B1.40B1.51B1.39B1.37B
Stockholders Equity-383.73M-382.12M-442.77M-546.24M-556.76M-449.25M
Cash Flow
Free Cash Flow144.33M81.38M82.94M55.41M33.40M8.75M
Operating Cash Flow175.57M127.41M126.39M107.21M78.66M54.16M
Investing Cash Flow-45.99M-24.71M-30.08M-50.41M-47.72M391.50M
Financing Cash Flow-90.01M-115.03M-111.22M-40.12M-86.52M-374.19M

Promotora de Informaciones Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.37
Price Trends
50DMA
0.37
Positive
100DMA
0.37
Positive
200DMA
0.37
Positive
Market Momentum
MACD
<0.01
Positive
RSI
52.75
Neutral
STOCH
49.91
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ES:PRS, the sentiment is Positive. The current price of 0.37 is below the 20-day moving average (MA) of 0.37, below the 50-day MA of 0.37, and below the 200-day MA of 0.37, indicating a bullish trend. The MACD of <0.01 indicates Positive momentum. The RSI at 52.75 is Neutral, neither overbought nor oversold. The STOCH value of 49.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ES:PRS.

Promotora de Informaciones Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
€1.18B10.2214.87%12.52%-3.21%-36.23%
$13.29B17.4210.03%0.93%7.13%-12.93%
€77.13M-1.00-61.32%5.66%-7.49%-4893.28%
€499.32M-3.40%50.24%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ES:PRS
Promotora de Informaciones
0.37
0.03
7.87%
ES:A3M
Atresmedia Corporacion de Medios de Comunicacion, S.A
5.21
1.27
32.37%
ES:VOC
Vocento
0.64
-0.04
-5.36%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 29, 2025