Record Revenue and Contribution Growth
Q4 set a new record for spend on the platform, with revenue and contribution ex-TAC year-over-year growth rates accelerating to 40% and 28%, respectively.
AI Platform Success
Viant AI bidding is utilized to power 80% of ad spend on the platform, with AI planning launched in Q3 2024, enhancing campaign efficiency and execution.
Strong CTV and Streaming Growth
CTV ad spend increased over 40%, nearly double the industry growth rate, and accounted for over 40% of ad spend on the platform.
Strategic Acquisitions
Acquisition of Iris TV and Locker to enhance Viant's targeting and measurement capabilities across CTV and first-party data activation.
Financial Performance
Adjusted EBITDA increased 31% year-over-year in Q4 to $17.1 million, with a full-year adjusted EBITDA margin expansion of approximately 500 basis points to 25%.