Record Sales During Black Friday to Cyber Monday
Despite challenges, the company achieved record sales during the Black Friday week through Cyber Monday.
Mobile Growth and Performance
Mobile now accounts for nearly 70% of site visits and 58% of digital sales, with both metrics growing year-over-year and conversion rates significantly above industry averages.
Successful Cost-Saving Fulfillment Strategy
The Adairsville fulfillment center now processes over 60% of total volume at a cost per unit 66% lower than legacy facilities, yielding faster deliveries and expanded network capacity.
Strategic Initiatives and Product Collaborations
The company is making progress on product development and sourcing initiatives, with partnerships like Leinenkugels and product innovations such as Armachillo cooling technology and NoGa Air.
Strong Financial Position
The company ended the year debt-free with $103 million in liquidity, providing flexibility to manage the business.