Market Share Gains
The company experienced market share gains for five consecutive quarters, attributed to a focused product development strategy and outperforming end markets in GMV growth.
Conversion Rate Improvements
The first quarter marked the sixth consecutive period of year-over-year conversion rate growth, with a 10% higher conversion rate compared to Q1 2023.
Organic Traffic Growth
Organic traffic returned to growth in Q1, driven by improvements in SEO, direct traffic, and site performance enhancements.
Active Buyer Growth
Active buyers grew 7% year-over-year and 1% sequentially, marking the fourth consecutive quarter of sequential growth.
Machine Learning Pricing Models
The company rolled out machine learning-based pricing models across all categories, improving pricing transparency and supporting higher conversion rates.
Improved Shipping Features
Introduced partial self-service for sellers, allowing them to select optimal shipping methods and providing buyers with real-time best price shipping quotes.