Sally Beauty Holdings reported solid Q1 results with consistent sales growth and improved profitability driven by strategic initiatives and strong e-commerce performance. However, the company faced challenges from foreign currency headwinds and a difficult macroeconomic environment, which influenced flat guidance for the second quarter.

Company Guidance

During the first quarter of fiscal 2025, Sally Beauty Holdings reported several positive metrics, reflecting continued business momentum in both the Sally and BSG segments. Comparable sales grew by 1.6%, marking the fifth and third consecutive quarters of positive comps for BSG and Sally, respectively. Despite a 60 basis point headwind from foreign exchange, consolidated net sales saw a 0.7% increase, reaching $938 million. The gross margin expanded by 60 basis points to 50.8%, attributed to reduced shrink and lower distribution costs. Operating margin improved by 50 basis points to 8.4%, while adjusted diluted EPS rose by 10% to $0.43. Sally's segment achieved a 1.7% increase in comparable sales, with e-commerce sales growing 18% year-over-year. BSG also exhibited strength with a 1.4% rise in comparable sales. Looking ahead, the company maintains its full-year guidance for comparable sales growth in the range of flat to up 2%, despite anticipating a flat comp in fiscal Q2 due to macroeconomic and environmental factors.

Consistent Sales Growth

The company reported a third consecutive quarter of positive top line performance in both Sally and BSG segments, with consolidated net sales of $938 million, representing an increase of 0.7%.

Improved Profitability

Adjusted operating margin increased by 50 basis points to 8.4%, and adjusted diluted EPS was up 10% to $0.43 compared to the prior year.

Successful Strategic Initiatives

The Fuel for Growth program delivered approximately $11 million in pretax benefits, contributing to gross margin and SG&A improvements.

Strong E-commerce Performance

Global e-commerce sales were $99 million, up 9% year-over-year, representing 11% of total net sales.

Introduction of K18 Brand

BSG announced the launch of the premium hair care brand K18 in all stores and e-commerce in the U.S. and Canada, expected on April 1.

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Sally Beauty (DE:S7V) Earnings, Revenues Date & History

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DE:S7V Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
May 01, 2025	2025 (Q2)	0.37 / -	0.335	―	―	―
Feb 13, 2025	2025 (Q1)	0.41 / 0.41	0.373	10.26% (+0.04)	―
Nov 14, 2024	2024 (Q4)	0.46 / 0.48	0.402	19.05% (+0.08)	―
Aug 08, 2024	2024 (Q3)	0.39 / 0.43	0.469	-8.16% (-0.04)
May 09, 2024	2024 (Q2)	0.38 / 0.34	0.392	-14.63% (-0.06)
Feb 01, 2024	2024 (Q1)	0.35 / 0.37	0.498	-25.00% (-0.12)	―
Nov 14, 2023	2023 (Q4)	0.44 / 0.40	0.479	-16.00% (-0.08)	―
Aug 03, 2023	2023 (Q3)	0.47 / 0.47	0.527	-10.91% (-0.06)	―
May 04, 2023	2023 (Q2)	0.36 / 0.39	0.45	-12.77% (-0.06)	―
Feb 02, 2023	2023 (Q1)	0.47 / 0.50	0.603	-17.46% (-0.11)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

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DE:S7V Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Feb 13, 2025	€9.30	€8.70	-6.45%
Nov 14, 2024	€11.90	€11.70	-1.68%
Aug 08, 2024	€8.50	€8.45	-0.59%
May 09, 2024	€9.75	€9.95	+2.05%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

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