New Wave Group AB Class B
New Wave Group AB is a Sweden-based company that designs, acquires and develops brands and products in the corporate promo, gifts, and home furnishings sectors. The group achieves synergies by coordinating design, purchasing, marketing, warehousing and distribution of its product range. To ensure good diversification, the Group market its products in the corporate promo market and the retail market. The group divides its operations into three operating segments, Corporate Promo, Sports & Leisure, and Gifts & Home Furnishings.