Strong Top-Line Growth
Fourth quarter net revenues grew 45% year-over-year; full-year revenues grew 39%; Q4 marked the 28th consecutive quarter of growth above 30%.
Robust Commerce GMV Expansion
GMV grew 35% year-over-year in Brazil (largest market) and 35% in Mexico; items sold in Brazil rose 45% YoY, reflecting higher purchase frequency after lowering the free-shipping threshold.
Advertising Acceleration
Advertising revenues accelerated 67% (FX neutral), driven by AI-powered bidding/automations, budget orchestration tools and higher advertiser adoption; penetration still described as small relative to potential.
Fintech Momentum — Credit & Assets
Credit portfolio nearly doubled year-over-year to $12.5 billion; almost 3 million new credit cards issued in Q4; assets under management approximately $19 billion, up 78% YoY; monthly active users growing ~30% for 10 consecutive quarters.
Acquiring TPV Growth
Acquiring TPV grew 25% in Brazil and 50% in Mexico, supported by AI tools that improve merchant identification and TPV per merchant.
AI-Driven Efficiency and Adoption
Mercado Pago AI assistant resolves 87% of interactions without human support; AI powers search, recommendations, seller assistant (advises ~20% of GMV) and advertising tools, improving conversion and advertiser ROI.
Improving Unit Economics in Logistics
Brazil unit costs improved (management referenced an ~11% decline in unit costs), aided by higher volumes, productivity gains and use of a slower parallel delivery network to utilize idle capacity.
Customer Experience Leadership
Reached leading Net Promoter Scores in Brazil, Mexico, Argentina and Chile for fintech and commerce; management cites record NPS in commerce and fintech in Brazil, Mexico and Argentina.
Income from Operations Growth
Full-year income from operations grew 22%, reflecting scaling top-line growth despite intentional investment spend.
Sales & Distribution Expansion
Affiliate program and other channels scaled meaningfully — number of affiliates in Brazil nearly doubled Q4 vs Q3 and was ~6x year-over-year — supporting future growth.