Record Financial Performance
Group delivered record highs across revenue, AOP and profit in FY2025. AOP on a constant currency basis increased strongly (management cited +24.9% year-on-year at group level), core revenue rose ~15% and adjusted operating profit grew over 23% year‑on‑year (company commentary).
Rapid RRP (Heated Products) Growth
Reduced risk products accelerated: RRP volume +28% YoY and RRP revenue +24% YoY. Heated products volume rose by 3.2 billion units (+38.6% YoY) and heated-product revenue grew by ~50% at constant FX. Ploom AURA launched across 17 markets in 2025 and 19 markets at time of call; Ploom users increased 34% YoY, 58% of AURA users were new to the franchise, and EVO premium stick reached a 3% share of segment in Japan.
Combustibles Outperformance and Pricing Strength
Combustibles volume grew +1.7% YoY despite industry contraction; GFBs (Global Flagship Brands) grew 2.8% and represented 74% of Combustibles volume. Winston volume +4.9% and Camel +4.3%. Price/mix contribution to core revenue reached an exceptional 10.8%, and Combustibles profit margin expanded by 3.4 percentage points YoY.
Strong Cash and Shareholder Returns
Free cash flow increased by JPY 102.2 billion to JPY 272.7 billion in 2025. Management reaffirmed dividend policy and shareholder returns: planned dividend JPY 234 per share for FY2025 and projected JPY 242 per share for FY2026 (payout ratio ~75%, management target).
Committed, Large-Scale Investment Program for RRP
Management announced a stepped-up investment plan of approximately JPY 800 billion for 2026–2028 (larger than prior guidance of JPY 650 billion), with management noting ~80% of the investment will support commercial/marketing initiatives to accelerate heated-products growth and global rollout of Ploom AURA / EVO.
Successful M&A Integration Supporting Growth
The acquired Vector Group (U.S. Tobacco Company) is integrated and contributed to organic volume growth as expected; management confirmed the Vector contribution has been in line with initial expectations and boosted FY2025 results.