Strong Q4 profitability and margin expansion
Adjusted EBITDA for Q4 grew 53% year-over-year to $24.3M, representing 37% of contribution ex-TAC (up from 29% prior year) and 18% of total revenue. Contribution ex-TAC margin expanded to 48% in Q4 (from 42% prior year).
Meaningful operating cash flow and free cash flow conversion
Q4 operating cash flow was $21.8M (over 400% year-over-year increase). Full-year cash from operations was $41.9M (504% YoY increase) and adjusted free cash flow was $40.2M (up 142% YoY), delivering an 89% adjusted free cash flow to adjusted EBITDA conversion ratio.
Contribution ex-TAC outpacing revenue growth
Q4 contribution ex-TAC grew 19% year-over-year to $65.2M versus total revenue growth of 6% YoY to $137.1M, indicating improving unit economics and operating leverage.
High-growth engines: CTV, Digital Out-of-Home, Retail Media
CTV revenue grew 59% in Q4 and 42% for the full year (Q4 CTV revenue $62.1M). Digital Out-of-Home grew 28% in Q4 and 36% for the full year (full-year DOOH $94.9M). Retail Media rose 42% in Q4 and 36% for the full year, outpacing market growth materially.
Perion One traction and Outmax performance
Perion One adoption and Outmax AI execution agent showed strong outcomes (cited uplifts of ~40% to 80% for advertisers). Examples include a YouTube advertiser scaled from a $50K test (2023) to $4.5M (2024) and $20M (2025), and a DOOH publisher scaling from EUR 200/month to over EUR 0.5M/month in 90 days.
Strategic partnerships and enterprise customer footprint
Announced partnerships with Amazon, Walmart and Mastercard to combine first-party data and measurement with Perion's AI and creative capabilities. Perion serves 52 of the Fortune 100 across multiple verticals.
Strong balance sheet and shareholder returns
Net cash position of $313M at year-end. Share repurchase program expanded to $200M (already executed ~$118M; repurchased $23.9M in Q4 for 2.5M shares), reflecting confidence in cash generation and capital allocation.
2028 financial targets backed by historic growth
Targets include Perion One pro forma spend CAGR of at least 25% through 2028, contribution ex-TAC CAGR of at least 20%, and adjusted EBITDA margin of 28% of contribution ex-TAC. Historical pro forma Perion One spend grew at a 34% CAGR (2022-2025) and contribution ex-TAC grew at a 19% CAGR.
Full-year profitable non-GAAP results
Full-year 2025 adjusted EBITDA reached $45.2M, contribution ex-TAC $203.4M, and non-GAAP net income was $51.3M (non-GAAP diluted EPS $1.13).