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Dr. Hoenle AG (DE:HNL)
XETRA:HNL

Dr. Hoenle AG (HNL) AI Stock Analysis

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DE:HNL

Dr. Hoenle AG

(XETRA:HNL)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
€9.50
▲(33.80% Upside)
Action:ReiteratedDate:03/06/26
The score is driven primarily by improving but still unprofitable financial performance (ongoing net loss despite revenue growth and positive cash flow). Technicals add moderate support with price above key moving averages and a positive MACD, while valuation is constrained by a negative P/E and no dividend yield data.
Positive Factors
Cash generation
Positive trailing‑12‑month operating cash flow (~€5.2m) and free cash flow (~€3.2m) provide internal funding for operations and selective investments. Sustained FCF reduces reliance on external financing, supports aftermarket product support, and cushions near‑term earnings volatility while management executes recovery.
Manageable leverage
Debt around 0.63x equity suggests the balance sheet is not overly stretched, giving the company financial flexibility to fund working capital and capex without acute refinancing stress. This improves resilience to cyclical downturns and supports medium‑term investments in product development and aftermarket capabilities.
Revenue recovery trend
A TTM revenue uptick (+6.8%) and narrowing losses indicate the company is emerging from prior contraction. Stabilizing top‑line demand underpins recurring aftermarket sales (lamps, components, services) and offers potential operating leverage, which can sustainably improve margins if the growth trend persists.
Negative Factors
Ongoing unprofitability
The company still reports net losses and negative EBIT, showing earnings power has not been reestablished. Persistent unprofitability limits retained earnings, constrains reinvestment capacity, and means that operational improvements must be sustained to convert positive cash flow into durable profit margins.
Negative return on equity
A TTM ROE near -4% indicates the business is currently destroying equity value rather than creating it. Continued negative ROE undermines investor confidence, hampers ability to raise equity on favorable terms, and signals that profitability must improve materially to justify reinvestment.
Historic cash/margin volatility
Prior episodes of negative operating and free cash flow demonstrate that cash generation and margins are cyclical and can reverse. This volatility raises execution and liquidity risk: weaker industrial capex or aftermarket demand could quickly erode recent gains and force financing or cost cuts.

Dr. Hoenle AG (HNL) vs. iShares MSCI Germany ETF (EWG)

Dr. Hoenle AG Business Overview & Revenue Model

Company DescriptionDr. Hönle AG supplies industrial UV technologies and systems in Germany and internationally. The company operates through three segments: Adhesives, Equipment & Systems, and Glass & Lamps. The Adhesives segment provides industrial adhesives for applications, such as consumer electronics, medical technology, optics and opto electronics, automotive, and glass processing. The Equipment & Systems segment engages in the drying of inks and coatings, curing of adhesives and plastics, disinfecting surfaces, and solar simulation. The Glass & Lamps segment offers quartz glass tubing and rods for the lamp, automotive, semiconductor, and fibre cable industries, as well as lamps for water disinfection, and the drying of coatings and adhesives. The company was founded in 1976 and is headquartered in Munich, Germany.
How the Company Makes MoneyDr. Hoenle AG generates revenue primarily through the sale of its UV technology products and systems, which include UV lamps, UV curing systems, and disinfection solutions. The company has established key revenue streams from both domestic and international markets, leveraging its expertise to serve various industries. Additionally, HNL may earn income from service contracts, maintenance agreements, and partnerships with manufacturers and distributors that enhance market reach. Strategic alliances with companies in related sectors also contribute to its earnings by facilitating technology integration and expanding product applications.

Dr. Hoenle AG Financial Statement Overview

Summary
Results show a recovery-in-progress: revenue is back to growth and losses have narrowed, and cash flow is currently positive. However, profitability remains weak with a net loss and negative EBIT, and ROE is still negative, keeping the score below average despite manageable leverage.
Income Statement
38
Negative
TTM (Trailing-Twelve-Months) revenue improved (+6.8%), but profitability remains weak with a net loss (net margin about -3.4%) and negative EBIT. The positive shift versus 2023–2024 (when losses were much larger and revenue was contracting) is a constructive trend, but margins are still not consistently healthy and earnings power has not stabilized.
Balance Sheet
56
Neutral
Leverage appears manageable with debt at roughly 0.63x equity in TTM (Trailing-Twelve-Months), suggesting the balance sheet is not overly stretched. However, shareholder returns are negative (TTM return on equity around -4%), indicating equity is not currently generating profits and the company remains exposed if losses persist.
Cash Flow
63
Positive
Cash generation is a relative bright spot: TTM (Trailing-Twelve-Months) operating cash flow (~€5.2m) and free cash flow (~€3.2m) are positive, and free cash flow growth is strong versus the prior period. That said, cash flow relative to debt looks modest, and the business has shown volatility historically (including negative operating and free cash flow in 2022).
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue93.75M93.68M98.73M106.34M116.09M115.17M
Gross Profit12.43M12.47M60.07M53.35M69.28M69.34M
EBITDA5.42M6.00M3.02M539.00K20.41M14.02M
Net Income-4.11M-3.17M-13.28M-11.01M-13.36M-4.82M
Balance Sheet
Total Assets142.00M145.52M155.38M176.16M195.46M202.91M
Cash, Cash Equivalents and Short-Term Investments6.71M7.75M7.51M9.32M7.13M12.07M
Total Debt47.80M48.25M53.24M56.89M59.53M53.64M
Total Liabilities66.31M68.48M75.70M80.02M88.22M91.78M
Stockholders Equity75.54M76.87M79.42M95.82M106.88M110.72M
Cash Flow
Free Cash Flow3.20M3.17M3.44M209.00K-11.71M-15.96M
Operating Cash Flow5.16M5.06M5.53M3.14M-7.41M1.13M
Investing Cash Flow1.40M1.49M-2.37M2.65M-1.69M-24.50M
Financing Cash Flow-7.41M-6.44M-4.90M-3.42M3.73M1.25M

Dr. Hoenle AG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price7.10
Price Trends
50DMA
8.74
Positive
100DMA
8.01
Positive
200DMA
8.51
Positive
Market Momentum
MACD
0.23
Positive
RSI
58.30
Neutral
STOCH
35.93
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:HNL, the sentiment is Positive. The current price of 7.1 is below the 20-day moving average (MA) of 9.21, below the 50-day MA of 8.74, and below the 200-day MA of 8.51, indicating a bullish trend. The MACD of 0.23 indicates Positive momentum. The RSI at 58.30 is Neutral, neither overbought nor oversold. The STOCH value of 35.93 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:HNL.

Dr. Hoenle AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
€37.48M-5.174.28%3.62%76.29%347.70%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
54
Neutral
€59.16M-6.85-15.84%-2.20%-153.32%
43
Neutral
€38.28M-102.37-11.55%-40.37%-406.54%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:HNL
Dr. Hoenle AG
9.76
0.28
2.95%
DE:MSAG
MS Industrie
1.28
-0.24
-15.79%
DE:SW10
SHW AG
5.65
-2.85
-33.53%
DE:S188
SMT Scharf
6.85
0.30
4.52%
DE:TSS
InnoTec TSS AG
7.80
1.56
25.00%
DE:ALXA
Alexanderwerk AG
13.90
0.05
0.36%

Dr. Hoenle AG Corporate Events

Business Operations and StrategyExecutive/Board Changes
Hoenle AG Confirms CEO Franz Richter as Management Board Chairman to Drive Profit Turnaround
Positive
Feb 2, 2026

Hoenle AG has strengthened its top management by confirming Dr. Franz Richter as a member and chairman of the Management Board for a three-year term, extending his contract as CEO until February 28, 2029. Having already taken over the CEO role on October 1, 2025, with his Supervisory Board mandate suspended since then, Richter will formally resign from the Supervisory Board at the end of February 2026 and focus on steering the Hoenle Group back to a trajectory of profitable growth, signaling a strategic push to reinforce leadership stability and improve the company’s operational and financial performance.

The most recent analyst rating on (DE:HNL) stock is a Sell with a EUR7.00 price target. To see the full list of analyst forecasts on Dr. Hoenle AG stock, see the DE:HNL Stock Forecast page.

Other
Dr. Hoenle AG Announces Managerial Share Purchase
Positive
Dec 10, 2025

Dr. Hoenle AG announced a managerial transaction involving the purchase of shares by Dr. Richter Vermögens- und Beteiligungsverwaltung GmbH, a member of the managing body. The transaction, which took place outside a trading venue, involved a total volume of 385,426.33 EUR at an aggregated price of 6.8035 EUR per share. This move could indicate confidence in the company’s future prospects and may impact stakeholder perceptions positively.

The most recent analyst rating on (DE:HNL) stock is a Hold with a EUR7.00 price target. To see the full list of analyst forecasts on Dr. Hoenle AG stock, see the DE:HNL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 06, 2026