Revenue in line with expectations
Group net revenue of EUR 1.68 billion in Q1, a 7.7% decline in constant currency but reported as in line with company expectations for the quarter.
Sequential improvement in Meal Kits trends
Meal kit revenue of ~EUR 1.2 billion, down 8.5% CC but representing the fifth consecutive quarter of sequential improvement (narrowed from ~14.5% decline a year ago to 8.5%).
Average order value and customer behavior improvement
Group average order value rose EUR 4.2 in constant currency (meal kits AOV +4.5% CC); tenured customers ordering more and tenured cohort retention trending at the best levels ever for the business.
Material product investments (ReFresh) underway
Largest ever investment cycle: doubled recipe choice in markets like the U.S. and Nordics, upgraded ingredient quality and expanded protein variety — positioned to drive higher lifetime value and order frequency.
Fulfillment and marketing efficiency gains
Fulfillment costs improved by 0.8 percentage points of revenue year-over-year; absolute marketing spend reduced by EUR 62 million and marketing at 21.8% of revenue (down ~30 basis points YoY), establishing tighter ROI thresholds.
Ready-to-Eat (RTE/Factor) operational progress
RTE adjusted EBITDA loss narrowed by ~EUR 18 million to EUR -27.6 million vs EUR -45.9 million last year (a ~40% reduction in the loss); tenured active RTE customers grew double digits in Q1; NPS at highest level since 2023.
Adjusted EBITDA excluding weather impact
Reported adjusted EBITDA ~EUR 24 million; excluding a EUR 25 million weather disruption, underlying adjusted EBITDA run-rate closer to EUR 49 million, giving a clearer picture of structural result.
Positive free cash flow and capital investments
Generated EUR 49 million in positive free cash flow (fourth consecutive quarter) despite the EUR 25 million weather hit; Q1 CapEx was EUR 44 million (up from EUR 34 million) largely driven by new Factor Europe facility in Germany.
Full-year guidance reconfirmed
Company reconfirmed FY2026 guidance: constant currency revenue decline of -3% to -6% and adjusted EBITDA target of EUR 375 million to EUR 425 million, with delivery expected to be second-half weighted.