Successful Establishment in Ready-to-Eat (RTE) Market
The company has scaled its Ready-to-Eat meals product group by about 20x over the last 4 years, achieving AEBITDA profitability and improving unit economics.
Efficiency Program and Profitability
The efficiency program has led to a strong margin trajectory in the second half of 2024, with meal kits achieving a 9.8% AEBITDA margin and RTE achieving a 1.6% AEBITDA margin for the full year.
Strong Q4 AEBITDA Margins
Q4 results showed near-record AEBITDA margins, with meal kits at over 14% and RTE over 5%, marking a year-on-year increase of 3 points in meal kits and 10 points in RTE.
Marketing Strategy Success
The implementation of a new marketing strategy led to a decrease in marketing expenses by 310 basis points in Q4, focusing on acquiring fewer but higher-value customers.
Completion of Share Buyback Program
The company completed a EUR 150 million share buyback program and launched a new EUR 75 million buyback program, reducing the fully diluted share count over a 5-year timeframe.