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Cherry AG (DE:C3RY)
XETRA:C3RY
Germany Market
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Cherry AG (C3RY) AI Stock Analysis

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DE:C3RY

Cherry AG

(XETRA:C3RY)

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Neutral 41 (OpenAI - 4o)
Rating:41Neutral
Price Target:
€1.00
▲(40.85% Upside)
Cherry AG's overall stock score is primarily impacted by its weak financial performance, characterized by declining revenue, persistent losses, and liquidity issues. Technical analysis suggests some potential for recovery, but the valuation remains unattractive due to negative earnings. The absence of earnings call data and corporate events means these factors do not influence the score.

Cherry AG (C3RY) vs. iShares MSCI Germany ETF (EWG)

Cherry AG Business Overview & Revenue Model

Company DescriptionCherry AG manufactures and sells computer input devices in Germany. It offers office and home office products, such as mice, keyboards, desktop sets, and equipment; switches for mechanical keyboards; gaming products comprising mice, keyboards, and accessories; security related products; and USB terminals, card readers, accessories, and other products. The company sells its products through distributors, resellers, representatives, and partners. Cherry AG was founded in 1953 and is headquartered in Auerbach, Germany.
How the Company Makes MoneyCherry AG generates revenue primarily through the sale of its mechanical keyboard switches to both individual consumers and original equipment manufacturers (OEMs) who integrate these switches into their own products. The company also sells finished keyboards and other input devices directly to consumers and businesses. Key revenue streams include direct sales through Cherry's online store, partnerships with major technology companies, and licensing agreements that allow other manufacturers to use Cherry's patented switch designs. Cherry's focus on high-quality, durable products enables it to maintain premium pricing and strong brand loyalty, contributing significantly to its financial performance.

Cherry AG Financial Statement Overview

Summary
Cherry AG is facing significant financial challenges. The income statement shows declining revenue and persistent losses, the balance sheet indicates decreasing equity and moderate leverage, and cash flow analysis reveals liquidity issues with negative operating and free cash flows. These factors highlight substantial financial instability.
Income Statement
25
Negative
Cherry AG's income statement reveals significant challenges. The company has faced a declining revenue trend over the past few years, with the latest TTM revenue of €105.49 million down from €110.45 million in the previous year. The gross profit margin is low at 19.38% TTM, reflecting limited profitability. Additionally, the firm is operating at a loss, evidenced by negative EBIT and net income margins, highlighting ongoing operational difficulties.
Balance Sheet
40
Negative
The balance sheet indicates moderate stability with a debt-to-equity ratio of 0.60 TTM, suggesting manageable leverage. However, stockholders' equity has been declining, and the equity ratio stands at 47.67%, indicating a shrinking equity base relative to total assets. The return on equity is negative due to continued losses, posing a risk to stakeholders.
Cash Flow
30
Negative
Cash flow analysis shows concerning trends. The company has experienced negative operating cash flow TTM, and free cash flow has deteriorated, reflecting operational inefficiencies. The free cash flow to net income ratio is negative, emphasizing the company's struggle to convert earnings into cash. Additionally, the free cash flow growth rate is negative, indicating worsening liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue105.48M110.45M126.46M132.51M168.53M130.20M
Gross Profit20.45M23.92M2.68M36.87M68.85M43.80M
EBITDA-37.49M-35.41M-115.22M11.29M40.74M-2.77M
Net Income-47.91M-45.45M-126.88M-35.73M9.29M90.00K
Balance Sheet
Total Assets149.85M168.14M238.55M379.07M410.98M290.53M
Cash, Cash Equivalents and Short-Term Investments6.70M16.37M46.08M92.85M109.68M22.93M
Total Debt42.77M43.32M65.76M62.39M64.57M95.54M
Total Liabilities78.42M90.62M116.44M127.24M117.83M147.95M
Stockholders Equity71.44M77.52M122.11M251.83M293.15M142.59M
Cash Flow
Free Cash Flow-11.01M-5.52M-35.17M-4.02M-1.87M2.10M
Operating Cash Flow-2.61M2.84M-27.88M5.77M7.82M4.81M
Investing Cash Flow-9.12M-9.08M-10.81M-11.35M-14.43M-208.19M
Financing Cash Flow-12.87M-23.65M-7.87M-11.21M92.44M226.62M

Cherry AG Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.71
Price Trends
50DMA
0.75
Negative
100DMA
0.85
Negative
200DMA
0.86
Negative
Market Momentum
MACD
-0.04
Negative
RSI
52.48
Neutral
STOCH
81.83
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:C3RY, the sentiment is Negative. The current price of 0.71 is above the 20-day moving average (MA) of 0.68, below the 50-day MA of 0.75, and below the 200-day MA of 0.86, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 52.48 is Neutral, neither overbought nor oversold. The STOCH value of 81.83 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:C3RY.

Cherry AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
49
Neutral
€16.92M189.7111.16%-2.20%
43
Neutral
€14.32M-1.9610.80%-6.99%10.97%
41
Neutral
€17.25M-59.82%-25.12%58.50%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:C3RY
Cherry AG
0.71
-0.92
-56.44%
DE:TGT
11 88 0 Solutions
0.65
-0.11
-14.57%
DE:SNG
Singulus Technologies
1.61
0.14
9.15%
DE:HYI
Hyrican Informationssysteme Aktiengesellschaft
5.10
0.24
4.94%
DE:R1B
Rubean AG
6.75
0.95
16.38%
DE:T3T1
SEVEN PRINCIPLES AG
5.10
-0.85
-14.29%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 14, 2025