Company DescriptionPierce Group Ab (publ), an e-commerce company, engages in the sale of gears, parts, accessories, and streetwear to riders through online stores in Europe. It operates through Offroad, Onroad, and Other segments. The company serves motocross and enduro riders under the 24MX brand; motorcycle riders on highroads under the XLMOTO brand; and snowmobile riders under the Sledstore brand, as well as through a physical store in Stockholm. Pierce Group Ab (publ) was founded in 2008 and is headquartered in Hägersten, Sweden.

How the Company Makes Money

Pierce Group AB Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Breakdown
Income Statement		Total Revenue
1.63B	1.54B	1.67B	1.59B	1.52B
	Gross Profit
725.00M	607.00M	657.00M	728.00M	711.00M
	EBIT
18.00M	-111.00M	-66.00M	46.00M	81.00M
	EBITDA
47.00M	-34.00M	8.00M	98.00M	95.00M
	Net Income Common Stockholders
36.00M	-96.00M	-58.00M	7.00M	-1.00M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
297.00M	222.00M	136.00M	18.00M	87.00M
	Total Assets
1.10B	970.00M	1.08B	1.03B	920.00M
	Total Debt
52.00M	54.00M	65.00M	249.00M	548.00M
	Net Debt
-245.00M	-168.00M	-71.00M	231.00M	461.00M
	Total Liabilities
437.00M	343.00M	364.00M	594.00M	863.00M
	Stockholders Equity
666.00M	627.00M	719.00M	441.00M	57.00M
Cash Flow		Free Cash Flow
105.00M	119.00M	-5.00M	-87.00M	127.00M
	Operating Cash Flow
105.00M	127.00M	9.00M	-61.00M	156.00M
	Investing Cash Flow
-8.00M	-8.00M	-16.00M	-12.00M	-42.00M
	Financing Cash Flow
-29.00M	-28.00M	124.00M	2.00M	-133.00M

Pierce Group AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (62)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
959		€58.68M	24.16	-3.61%	―	―	―
Sector *	62 Neutral	$6.84B	11.41	2.80%	3.87%	2.70%	-24.58%
9RN		€45.18M	―	-9.23%	―	―	―
98Q		€24.42M	32.86	9.16%	2.51%	―	―
81N		€127.10M	22.99	9.80%	1.97%	―	―
CD20		€129.83M	14.22	45.93%	―	―	―
6BB		€133.36M	17.02	22.33%	5.14%	―	―

* Consumer Cyclical Sector Average

Performance Comparison

DE:959

Pierce Group AB

0.73

-0.06

-7.59%

DE:9RN

Nimbus Group AB

1.31

-0.87

-39.91%

DE:98Q

Soder Sportfiske AB

2.77

0.80

40.61%

DE:81N

RugVista Group AB

5.52

0.61

12.42%

DE:CD20

Nelly Group AB

4.21

2.68

175.16%

DE:6BB

Bjorn Borg AB

5.20

0.28

5.69%

Glossary

OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.

NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.

UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

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