Full-Year Revenue Growth
Total revenues for FY2025 were RMB 6.45 billion, representing an 8.8% year-over-year increase. Revenue breakdown: media services RMB 1.15 billion, lead generation RMB 2.71 billion, online marketplace & others RMB 2.59 billion.
Strong NEV Momentum
NEV-related revenues (including new retail) grew 30.2% year-over-year for the full year 2025, and Autohome Mall (launched H2 2025) has onboarded 23 mainstream automotive brands during its initial phase.
Robust Cash Position and Share Repurchase Activity
Cash, cash equivalents, short-term investments and long-term financial products totaled RMB 21.36 billion as of Dec 31, 2025. The company repurchased ~7.12 million ADS for ~USD 185 million under prior program and authorized a new USD 200 million repurchase program on March 5, 2026.
Healthy Full-Year Profitability
Adjusted net income attributable to Autohome for FY2025 was RMB 1.61 billion with an adjusted net margin of 24.9%.
Improved Q4 Gross Margin and Lower Cost of Revenues
Q4 gross margin expanded to 78.2% from 76.0% year-over-year (up 2.2 percentage points). Q4 cost of revenues declined to RMB 319 million from RMB 428 million in Q4 2024 (down ~25.5%).
User and Content Ecosystem Expansion
Average mobile DAUs in December 2025 were 77.51 million (stable year-over-year). Autohome launched Wanxiang content platform with over 2,500 premier creators, an MCN covering 500+ KOLs/KOCs, and new media reach cumulatively exceeding 100 million users.
AI and Product Innovation Progress
Introduced proprietary Cangjie large language model and Tianshu Intelligence Service Platform; rolled out AI-powered intelligent assistant and AIGC capabilities, achieving full AI assistant coverage across new car and user scenarios and deployment of AI Vehicle Inspector across multiple third-party platforms.
Offline O2O Execution and Transaction Infrastructure
Organized over 5,000 offline exhibition and group purchase events in 2025, formed Vehicle Certification Alliance with 9 inspection agencies and completed standardized inspections for >500,000 vehicles to support transaction credibility and offline franchise expansion into lower-tier cities.