Direct-to-consumer E‑commerce ModelA direct-to-consumer e-commerce model across multiple European markets provides durable advantages: scalable marketing and fulfillment, control of customer data and pricing, and lower reliance on third-party retail partners. These traits support steady growth and margin improvement over months to years as customer acquisition and retention efficiencies compound.
Revenue Rebound In 2025Return to revenue growth in 2025 signals restored demand and validates prior investments in assortment and channels. Sustained top-line growth, even modest, supports better absorption of fixed costs, provides operating leverage potential, and makes planned investments in marketing and logistics more viable over a 2–6 month horizon and beyond.
Positive Recent Cash GenerationStronger operating and free cash flow in recent years improves the company’s ability to fund inventory, marketing, and logistics without immediate external financing. Consistent positive FCF in 2023 and 2025 provides durable optionality to invest in growth, pay down debt, or shore up working capital during seasonal cycles.