Group Revenue and Profit Growth
Total revenue grew 9% year-on-year in 2025; underlying operating profit also grew 9% and underlying EPS increased 11%.
Strong Agency and New Homes Performance
Agency revenue rose 9% to £305m; New Homes revenue rose 9% to £75m, with ARPA contributing materially to growth in both segments.
Strategic Growth Areas Outperformance
Strategic growth areas delivered revenue up 25% to £29.1m; Commercial up 13% to £15.3m; Mortgages up ~50% to £6.8m; Rental Services up 35%.
ARPA and Membership Momentum
Group ARPA increased by £97 to £1,621; 60% of ARPA growth was product-led and 40% from renewals. Total memberships rose ~1% to 19,272 with Agency membership up 2% and Agency retention at 90% (second highest in >10 years).
Record Engagement and Platform Usage
Time on site reached 16.8 billion minutes (second-highest on record); app users grew 11%; ~85% of audience via direct/organic channels; social engagement doubled.
Product and AI Delivery
Delivered 6,000+ tech releases in 2025; 31 live strategic AI projects at year-end (up 4 since November); tripled number of data models used in the platform; early conversational search users ~3x more likely to send a lead.
Notable New Product Adoption
Online Agent Valuation launched (average price £170) and early data shows AI-assisted responses are 16% faster and cohorts book 20% more visits; New Homes Ascend launched with 818 developments (28% live).
Financial Strength and Capital Returns
Cash conversion ratio 107% of operating profit; returned £220m to shareholders in 2025 (£141m buybacks, £79m dividends), up 21% year-on-year; announced further £90m buyback through 31 July; final dividend 6.59p (total 10.64p).
Disciplined investment and guidance
Guidance for 2026: revenue growth 8–10%; ARPA uplift guidance £110–£120; membership growth ~1%; SGAs growth expected 20–30%; underlying operating profit growth 3–5% with margin no lower than 67%.
Proprietary Data and Scale
Over 90% of data estimated proprietary: ~28m unique properties on optimized UPRN, ~69bn first-party signals and 57,000 defined geographic agent patches powering differentiated product outcomes.