Growth in Elevated Product Categories
Promotional products, apparel, gifts, signage, packaging, and labels grew significantly in Q4. Vista's revenue in the promotional products, apparel, and gifts category grew by 18% for the fiscal year, reaching over $300 million in revenue.
Improved Customer Experience and Lifetime Value
Investments in customer experience led to higher lifetime value customers, with Cimpress successfully expanding its range to include elevated products.
Cost Reduction and Future EBITDA Improvement
Investments expected to deliver $70 million to $80 million of incremental annualized adjusted EBITDA improvements by the end of fiscal '27.
Strong European Market Performance
Organic constant currency revenue growth in European markets remained strong at 7% for Q4.
Advertising Efficiency Gains
Consolidated advertising as a percentage of revenue declined by 120 basis points to 11.3%, with contribution profit growing by 5%.