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The Swatch Group (CH:UHR)
:UHR
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The Swatch Group (UHR) AI Stock Analysis

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CH:UHR

The Swatch Group

(UHR)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
CHF220.00
▲(16.00% Upside)
Action:Reiterated
Date:02/03/26
The score is held back primarily by weak recent financial performance (revenue declines and profitability compression to near break-even), partially offset by a very strong low-debt balance sheet. Technicals are moderately positive, but an extremely high P/E keeps the valuation component weak despite a ~2.5% dividend yield.
Positive Factors
Conservative balance sheet / minimal leverage
Extremely low leverage and a conservative balance sheet materially reduce solvency risk and increase financial flexibility. Over a 2–6 month horizon this supports the company’s ability to absorb cyclical luxury demand swings, fund capex or strategic moves without refinancing stress.
Negative Factors
Two-year revenue decline
Consecutive revenue declines undermine scale and operating leverage, limiting the company’s ability to recover fixed-cost absorption. Over several months this trend can constrain investment in product development and retail expansion and make margin recovery more difficult.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet / minimal leverage
Extremely low leverage and a conservative balance sheet materially reduce solvency risk and increase financial flexibility. Over a 2–6 month horizon this supports the company’s ability to absorb cyclical luxury demand swings, fund capex or strategic moves without refinancing stress.
Read all positive factors

The Swatch Group (UHR) vs. iShares MSCI Switzerland ETF (EWL)

The Swatch Group Business Overview & Revenue Model

Company Description
The Swatch Group AG is a global enterprise dedicated to the design, production, and distribution of completed timepieces, fine jewelry, and crucial watch movements and components. The company operates through two primary divisions: Watches & Jewel...
How the Company Makes Money
The Swatch Group primarily makes money by selling watches and jewelry across its portfolio of brands. Revenue is generated through (1) sales of finished watches and jewelry to third-party retailers and distributors (wholesale) and (2) sales direct...

The Swatch Group Financial Statement Overview

Summary
Financial profile is mixed: an exceptionally conservative balance sheet (minimal leverage) supports resilience, but income performance is weak with two years of revenue declines and a sharp drop in profitability to near break-even in 2025. Cash flow is positive but free cash flow has been inconsistent.
Income Statement
38
Negative
Balance Sheet
92
Very Positive
Cash Flow
55
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue6.28B6.74B7.89B7.50B7.31B
Gross Profit5.16B5.60B6.71B6.19B5.81B
EBITDA585.00M676.00M1.54B1.53B1.42B
Net Income3.00M193.00M869.00M807.00M765.00M
Balance Sheet
Total Assets13.38B13.99B14.23B13.89B13.68B
Cash, Cash Equivalents and Short-Term Investments1.23B1.40B2.05B2.55B2.66B
Total Debt38.00M13.00M75.00M6.00M99.00M
Total Liabilities1.72B1.77B1.97B1.84B2.07B
Stockholders Equity11.56B12.11B12.20B11.98B11.54B
Cash Flow
Free Cash Flow98.00M-216.00M-170.00M325.00M995.00M
Operating Cash Flow507.00M333.00M615.00M724.00M1.30B
Investing Cash Flow-346.00M-470.00M-768.00M-114.00M-727.00M
Financing Cash Flow-205.00M-410.00M-327.00M-300.00M-234.00M

The Swatch Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price189.65
Price Trends
50DMA
195.58
Positive
100DMA
186.47
Positive
200DMA
173.05
Positive
Market Momentum
MACD
3.77
Positive
RSI
58.15
Neutral
STOCH
66.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CH:UHR, the sentiment is Positive. The current price of 189.65 is below the 20-day moving average (MA) of 208.82, below the 50-day MA of 195.58, and above the 200-day MA of 173.05, indicating a bullish trend. The MACD of 3.77 indicates Positive momentum. The RSI at 58.15 is Neutral, neither overbought nor oversold. The STOCH value of 66.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CH:UHR.

The Swatch Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
CHF108.58B33.811.76%2.39%24.64%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
CHF10.87B3,656.100.49%2.67%-6.76%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CH:UHR
The Swatch Group
210.70
83.30
65.39%
CH:CFR
Compagnie Financiere Richemont SA
183.65
38.63
26.64%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 03, 2026