Company DescriptionThe Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components worldwide. It operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components, as well as sports timing activities. It is also involved in the provision of assembly, research and development, administration, watch case polishing, logistics and distribution, and customer services; and hard material products, microelectronics, watch cases and crowns, miniature low-frequency quartz crystals, thin wires, miniature batteries, watch dials and bracelets, watch hands, sports timing technology and equipment, precision parts, and assembly electronic components. In addition, the company engages in retail, communication, real estate project and property management, finance, reinsurance, and art center businesses. It offers its watch and jewelry products primarily under the Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch, and Flik Flak brands. The Swatch Group AG was founded in 1983 and is headquartered in Biel/Bienne, Switzerland.
How the Company Makes MoneyThe Swatch Group generates revenue primarily through the sale of watches and related products across its diverse brand portfolio. Its key revenue streams include sales from luxury watches, mid-range timepieces, and entry-level watches, which cater to a wide demographic. The company also earns income from the sale of watch movements and components to third-party brands, bolstering its position in the watchmaking supply chain. Significant partnerships with retailers and e-commerce platforms enhance its market reach. Additionally, The Swatch Group invests in marketing and branding efforts to maintain its strong market presence, which contributes to customer loyalty and repeat purchases. The introduction of smartwatches further diversifies its offerings and revenue potential in the evolving tech landscape.