Acquisition StrategyThe NeoOrtho acquisition makes sense as many markets struggle with care affordability, offering a way to differentiate the premium Swiss brand while gaining access to volume and scale that large tenders offer.
Geographical GrowthEMEA continues to lead the way in growth, with strong results across key geographies and product lines, notably in Upper Extremities.
Product StrategyMore focus on Upper Extremities going forward, where the portfolio is complete, and the Keri Touch thumb device can generate pull-through, is seen as the right approach.