Strategic pivot to efficiency-driven growth
Management initiated a company-wide shift from scale/sales-driven to efficiency-driven growth in 2025, focusing on technology, AI, unit economics and resource reallocation to improve long-term profitability and service capability.
Diversified revenue mix — record non-housing share
Revenue from non-housing transaction businesses reached a record high of 41% of total revenue in 2025, reducing cyclicality and demonstrating a more diversified business structure.
Existing home platform resilience and productivity gains
Existing-home GTV accounted for 67.6% of total GTV; connected brands made up ~63% of existing-home GTV. Existing-home contribution margin was 40.4% in Q4, stable year‑over‑year and up 1.5 percentage points quarter‑over‑quarter, reflecting improved profitability despite lower scale.
New-home profitability improvement
Q4 new-home contribution margin rose to 28.3%, up 2.6 percentage points year‑over‑year and 4.2 percentage points quarter‑over‑quarter, driven by cost-structure optimization despite a 41.7% year‑over‑year GTV decline in Q4.
Home rental scale expansion and profitability
Managed rental units exceeded 700,000 by end‑Q4 (≈62% year‑over‑year growth). Rental revenue in Q4 rose 18.1% year‑over‑year and rental contribution margin improved to 10.4% (up 5.9 percentage points YoY), and the rental business turned profitable at the operating level for the full year.
Home renovation margin improvement and procurement progress
Full‑year renovation revenue grew 4.4% to RMB 15.4 billion; contribution margin improved to 31.4% (+0.7 percentage points YoY). Centralized procurement completed tenders for ~80% of key materials and ~60% of auxiliary materials, supporting material-cost savings and quality stability.
Operating-efficiency gains and expense discipline
Operating expense ratio improved (down 1.4 percentage points YoY). Fixed labor costs in existing‑home business declined sequentially for four consecutive quarters, G&A and sales & marketing expenses fell ~23.9% and ~17.7% YoY respectively, and new-home AR turnover days improved to 44 days (≈10 days faster QoQ).
Strong shareholder returns and healthy liquidity
Total share repurchases in 2025 were ~USD 921 million (≈+29% YoY), full‑year total shareholder return ~USD 1.22 billion (≈+9% YoY), representing ~170% of 2025 non‑GAAP net profit. Cash liquidity (excluding customer deposits) ~RMB 68.7 billion and cumulative repurchases since Sept 2022 ~USD 2.5 billion (≈12.6% reduction in shares).
AI and product strategy embedding
Company is embedding AI across workflows (marketing assistants, pricing, matching, decision support) and repositioning offerings toward full-process decision-support services to improve matching precision, agent productivity and platform-level unit economics.