AXIL Brands (AXIL) AI Stock Analysis

• Market Cap: $46.33M
• Dividend Yield: N/A
• Average Volume (3M): 22.03K
• Price to Earnings (P/E): 42.7
• Beta (1Y): 1.11
• Revenue Growth: 0.07%
• EPS Growth: -61.71%
• Country: US
• Employees: 14
• Sector: Technology
• Sector Strength: 88
• Industry: Household & Personal Products
• EPS (TTM): 0.09
• Shares Outstanding: 6,802,717
• 10 Day Avg. Volume: 19,024
• 30 Day Avg. Volume: 22,030
• PEG Ratio: -0.60
• Price to Book (P/B): 4.10
• Price to Sales (P/S): 1.51
• P/FCF Ratio: 25.81
• Enterprise Value/Market Cap: 0.91
• Enterprise Value/Revenue: 1.52
• Enterprise Value/Gross Profit: 2.19
• Enterprise Value/Ebitda: 17.94
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 69 Neutral
• Price Target: $8.00 ▲(3.76% Upside)

AXIL’s score is primarily supported by improved profitability and a strong, low-leverage balance sheet, alongside constructive technical trends. Offsetting these positives are weak and inconsistent cash generation (including slightly negative TTM free cash flow), a premium valuation (high P/E), and segment concentration risk with results heavily dependent on the Hearing Enhancement & Protection business.

Positive Factors

Balance sheet strength

Very low leverage and a materially larger equity base provide durable financial flexibility, lowering refinancing and solvency risk. This stronger capital structure supports strategic investment, potential M&A, and resilience through downturns, enabling long-term operational stability.

Profitability improvement & revenue recovery

Consistent positive earnings across recent periods and TTM revenue growth indicate a structural turnaround from earlier losses. Sustained improvement in margins and earnings builds a more predictable earnings base, supporting reinvestment, supplier/customer confidence, and durable operating cash generation if maintained.

Governance continuity

Re-election of directors and ratification of an independent auditor preserve leadership continuity and oversight. Stable governance reduces execution risk, supports consistent strategic direction over multiple years, and enhances credibility with investors and lenders for long-term initiatives.

Negative Factors

Volatile cash conversion

Weak and highly variable cash conversion—including near-zero operating cash flow in 2024 and slightly negative TTM free cash flow—limits the company’s ability to self-fund operations, capex, or acquisitions. Persistent volatility raises liquidity and working-capital risk over the medium term.

Product/segment concentration risk

Increasing dependence on a single growing segment reduces diversification and revenue resilience. If Hearing Enhancement & Protection faces competitive pressure or demand slowdown, the company could see disproportionate revenue and margin declines, amplifying execution risk over multiple quarters.

Historical swings in leverage & margins

Significant historical volatility in capital structure and margins—e.g., very high leverage in 2022 and unusually high recent gross margin—signals inconsistent operating inputs and financial policies. This complicates forecasting, planning, and investor confidence for sustainable scale-up.

AXIL Brands Business Overview & Revenue Model

Company Description

AXIL Brands, Inc. engages in the manufacture, marketing, distribution, and sale of hair and skin care, and hearing protection and enhancement products in the United States, Canada, Europe, and Asia. It offers 3-part system starter kits, treat micro-activ3 treatment, boost biotin cellular complex, thicken thickening spray, mend deep hair repair masque, and prep cleanser shampoo products under Reviv3 brand. The company also provides earbuds, earmuffs, earplugs, and related accessories under AXIL brand. It serves business-to-business salon through its network of domestic and international distributors; and direct-to-consumer marketing programs through its ecommerce site and various third-party online platforms, as well as retail chains. The company was formerly known as Reviv3 Procare Company and changed its name to AXIL Brands, Inc. in February 2024. AXIL Brands, Inc. was incorporated in 2015 and is based in Alhambra, California.

How the Company Makes Money

AXIL generates revenue primarily through the sale of its diverse range of consumer products, which are marketed both directly to consumers and through various retail partnerships. The company employs a multi-channel distribution strategy that includes e-commerce platforms, brick-and-mortar stores, and collaborations with outdoor and sporting goods retailers. Key revenue streams include direct sales of hearing protection products, outdoor accessories, and lifestyle items, often supplemented by seasonal promotions and marketing campaigns. Additionally, strategic partnerships with retailers and online marketplaces enhance AXIL's market reach and visibility, contributing significantly to its sales performance.

AXIL Brands Financial Statement Overview

Summary

Improving profitability and a notably stronger, low-leverage balance sheet support the score (Income Statement 74, Balance Sheet 86). However, cash conversion is a key weakness: TTM operating cash flow is low versus earnings and free cash flow is slightly negative with high volatility (Cash Flow 48). KPI insights also indicate concentration risk, with Hearing Enhancement & Protection driving most revenue and operating income swings.

Income Statement

Profitability has improved meaningfully versus earlier losses (2021–2022), with positive earnings in each of the last several periods and stronger margins in TTM (Trailing-Twelve-Months) than the prior annual report. Revenue is up in TTM (Trailing-Twelve-Months) versus the last annual period, indicating a return to growth, but results have been volatile: the most recent annual period showed a revenue decline and thinner profitability versus 2024, and the reported gross margin in TTM (Trailing-Twelve-Months) appears unusually high relative to history, suggesting potential inconsistency in the underlying inputs.

Balance Sheet

The balance sheet is a clear strength: leverage is very low in both the annual period and TTM (Trailing-Twelve-Months), and equity has grown substantially since 2021–2022. Returns on equity are positive and improving into TTM (Trailing-Twelve-Months), reflecting better profitability on a much stronger capital base. The main watch item is that prior years showed sharp swings (including very high leverage in 2022), so investors should continue to monitor consistency as the company scales.

Cash Flow

Cash generation is the weak spot. While the last annual period showed strong cash flow and positive free cash flow, TTM (Trailing-Twelve-Months) operating cash flow is very low relative to earnings and free cash flow turned slightly negative, indicating profits are not consistently converting into cash. Cash flow has also been highly volatile year-to-year (including near-zero operating cash flow in 2024), which raises execution and working-capital risk even as reported earnings remain positive.

Breakdown	TTM	Dec 2024	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	27.66M	27.50M	26.26M	23.52M	2.34M	1.63M
Gross Profit	19.16M	20.19M	18.64M	17.71M	1.49M	997.09K
EBITDA	2.34M	1.92M	1.46M	2.15M	-170.21K	-280.00K
Net Income	1.37M	2.00M	854.99K	1.82M	-182.90K	-297.75K
Balance Sheet
Total Assets	16.24M	10.97M	12.87M	10.17M	893.91K	1.26M
Cash, Cash Equivalents and Short-Term Investments	4.98M	3.25M	4.77M	4.83M	373.73K	496.94K
Total Debt	642.68K	183.35K	757.44K	275.16K	205.67K	293.60K
Total Liabilities	5.16M	3.28M	3.21M	3.50M	709.20K	917.12K
Stockholders Equity	11.08M	7.70M	9.66M	6.67M	184.71K	345.65K
Cash Flow
Free Cash Flow	-43.54K	-157.85K	1.53M	2.85M	-126.06K	33.00K
Operating Cash Flow	220.09K	2.68K	1.93M	2.92M	-126.06K	48.41K
Investing Cash Flow	-422.02K	-160.53K	-394.30K	1.00M	0.00	-15.41K
Financing Cash Flow	-36.01K	-1.42M	-18.39K	540.05K	2.85K	54.91K

AXIL Brands Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 7.71
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AXIL, the sentiment is Neutral. The current price of 7.71 is above the 20-day moving average (MA) of 7.32, above the 50-day MA of 6.67, and above the 200-day MA of 6.37, indicating a neutral trend. The MACD of 0.19 indicates Positive momentum. The RSI at 48.14 is Neutral, neither overbought nor oversold. The STOCH value of 67.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AXIL.

AXIL Brands Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
AXIL	69 Neutral	$46.33M	42.67	14.37%	―	0.07%	-61.71%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
UEIC	48 Neutral	$52.80M	-2.36	-14.35%	―	2.35%	18.83%
GPRO	47 Neutral	$188.35M	-1.49	-91.95%	―	-27.37%	70.46%
KOSS	46 Neutral	$40.95M	-46.66	-0.69%	―	11.58%	81.08%
WLDS	41 Neutral	$6.20M	-0.12	-268.12%	―	-9.05%	77.41%

AXIL Brands Corporate Events

AXIL Brands appoints industry veteran to board leadership

On January 15, 2026, AXIL Brands, Inc. announced that director Peter Dunne resigned from its board and committees, with the company stating his departure did not stem from any disagreement over its operations, policies, or practices. On the same date, the board appointed industry veteran Thomas Penna, who has more than 35 years of experience in the professional hair care and salon sectors and previously served as chairman and CEO of haircare distributor Penko Beauty LLC, as a Class II director through the 2028 annual meeting and named him to the audit and compensation committees and as chair of the nominating and corporate governance committee, signaling a targeted strengthening of board expertise in the company’s core market without any related-party or appointment arrangements disclosed.

The most recent analyst rating on (AXIL) stock is a Buy with a $9.00 price target. To see the full list of analyst forecasts on AXIL Brands stock, see the AXIL Stock Forecast page.

AXIL Brands Annual Meeting Confirms Leadership Continuity

AXIL Brands, Inc. conducted its 2025 Annual Meeting of Stockholders on December 17, 2025, in Beverly Hills, California. During the meeting, Peter Dunne and Manu Ohri were elected as Class II directors with terms expiring in 2028, and the appointment of Salberg & Company, P.A. as the independent accounting firm for the fiscal year ending May 31, 2026, was ratified, signaling continuity in leadership and trusted oversight for the company’s governance and financial practices.

The most recent analyst rating on (AXIL) stock is a Hold with a $8.50 price target. To see the full list of analyst forecasts on AXIL Brands stock, see the AXIL Stock Forecast page.