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Southern Cross Media Group Limited
(Sydney:SXL)
Southern Cross Media Group Limited (SXL) vs. iShares MSCI Australia ETF (EWA)
Southern Cross Media Group Limited Business Overview & Revenue Model
Southern Cross Media Group Limited Financial Statement Overview
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 466.87M | 421.70M | 499.12M | 503.95M | 524.55M | 528.30M |
| Gross Profit | 152.62M | 334.45M | 134.50M | 145.57M | 162.34M | 149.12M |
| EBITDA | 62.59M | 53.72M | -270.64M | 67.75M | -166.76M | 126.55M |
| Net Income | -2.71M | 9.19M | -224.60M | 19.11M | -153.72M | 48.10M |
Balance Sheet | ||||||
| Total Assets | 1.80B | 686.06M | 692.32M | 1.03B | 1.07B | 1.33B |
| Cash, Cash Equivalents and Short-Term Investments | 84.53M | 35.45M | 10.54M | 12.96M | 49.46M | 75.42M |
| Total Debt | 995.29M | 226.84M | 245.82M | 247.28M | 253.76M | 240.19M |
| Total Liabilities | 1.42B | 473.80M | 489.48M | 594.40M | 610.92M | 684.32M |
| Stockholders Equity | 386.00M | 212.26M | 202.84M | 435.15M | 460.41M | 642.52M |
Cash Flow | ||||||
| Free Cash Flow | 51.66M | 55.48M | 18.71M | 21.33M | 13.70M | 83.21M |
| Operating Cash Flow | 54.33M | 65.39M | 21.70M | 46.12M | 43.60M | 97.16M |
| Investing Cash Flow | 50.77M | -3.01M | -8.16M | -21.51M | -30.99M | -11.96M |
| Financing Cash Flow | -45.67M | -37.48M | -28.74M | -61.11M | -38.57M | -281.20M |
Southern Cross Media Group Limited Technical Analysis
Southern Cross Media Group Limited Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | AU$167.65M | 18.29 | 14.75% | 1.38% | 13.97% | 21.30% | |
66 Neutral | AU$1.37B | -22.01 | 0.28% | 4.83% | 2.18% | -4.23% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
51 Neutral | AU$45.76M | -0.35 | -2.90% | 86.34% | -2.19% | -210.32% | |
49 Neutral | AU$287.27M | -6.44 | -0.90% | 5.03% | -15.51% | ― | |
44 Neutral | AU$104.52M | -3.00 | -5.46% | ― | ― | ― |
Southern Cross Media Group Limited Corporate Events
Southern Cross Media Group Limited has been added to the S&P/ASX All Ordinaries Index as part of S&P Dow Jones Indices’ March 2026 quarterly rebalance, effective before the open of trading on March 23, 2026. The index review also reverses earlier planned changes for African Gold Limited and American Rare Earths Limited while confirming the inclusion of a wide range of resource, technology, and healthcare stocks, potentially affecting index-tracking fund holdings and market liquidity for the newly added constituents.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.63 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group has appointed Warren Coatsworth as its new Company Secretary, effective immediately, replacing Sarah Tinsley. Coatsworth brings extensive governance and legal experience from senior roles at Seven West Media and SGH Ltd and will serve as the primary contact for ASX Listing Rule matters, signalling a renewed focus on regulatory liaison and corporate governance oversight.
The board acknowledged Tinsley’s contributions as she departs the role, while positioning Coatsworth’s appointment as a move to strengthen compliance and communication with the exchange. The change in company secretariat comes as Southern Cross Media continues to manage a broad portfolio of television, audio, publishing and digital assets, making robust governance particularly significant for investors and other stakeholders.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.61 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group director Teresa Dyson has increased her equity stake in the company through an on‑market purchase of additional ordinary shares. She acquired 33,000 fully paid ordinary shares at $0.61 each on 2 March 2026, partly via a superannuation entity she controls, lifting her total indirect holding and signalling greater personal financial exposure to the group’s performance.
Following the transaction, Dyson now holds 39,730 shares directly and 51,271 shares indirectly through Gritem Superannuation Pty Limited. The move reflects continued alignment of board interests with shareholders but does not alter any contractual arrangements or indicate changes to existing director agreements, as no interests in relevant contracts were reported.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.61 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has notified the ASX that director Jeffrey Howard ceased to be a director of the company on 23 February 2026, triggering a final disclosure of his interests under regulatory requirements. The filing reports that Howard directly holds 553,843 ordinary shares and 412,902 restricted ordinary shares in the company, and that he has no indirect holdings or interests in contracts, providing clarity to investors on his residual equity stake following his departure from the board.
The disclosure underscores the company’s compliance with corporate governance and transparency obligations under ASX listing rules and the Corporations Act. By detailing Howard’s remaining shareholdings and confirming the absence of related contractual interests, Southern Cross Media offers stakeholders a clear view of changes in its board composition and associated ownership structure at the director level.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.75 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group has disclosed that Kerry Stokes AC ceased to be a director of the company on 20 February 2026, triggering a final notification of his relevant interests in its securities under ASX rules. The notice confirms that Stokes directly holds 124,494 ordinary shares and indirectly controls substantial additional holdings through Network Investment Holdings, Kemast Investment and Wroxby, underscoring the continued presence of his investment influence despite his board departure.
The filing details that entities controlled by Stokes collectively hold more than 97 million ordinary shares in Southern Cross Media Group, even though he no longer serves as a director. This transition separates Stokes’ governance role from his significant shareholder position, a shift that may affect board dynamics and oversight while maintaining his financial stake and potential influence through controlled investment vehicles.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.75 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has reported the cessation of Michael Malone as a director effective 20 February 2026, in line with ASX listing rule disclosure obligations. The filing details that Malone retains 157,542 ordinary shares held directly and a further 42,370 ordinary shares held indirectly via Dew Drops Pty Ltd ATF Zawsze Superannuation Fund, confirming his ongoing shareholding despite his departure from the board.
This update signals a governance change but indicates that Malone maintains a significant financial interest in the company, which may reassure investors about his continued alignment with shareholder outcomes. The notice also confirms there are no director-related interests in contracts associated with his role, suggesting a relatively straightforward transition with limited immediate operational or contractual impact for Southern Cross Media.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.75 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group, now merged with Seven West Media, operates a diversified portfolio spanning radio, digital audio, television and publishing, anchored by strong positions in metro radio and Total TV advertising markets. The group targets the 25 to 54 demographic through its LiSTNR digital platform, metro radio network and Seven’s broadcast and streaming services, including the fast-growing 7plus video-on-demand offering.
In its first half of FY26, SCA reported robust audio performance with higher metro radio revenue share, 14% growth in LiSTNR users and a 28% rise in underlying audio EBITDA, alongside sharply improved audio NPAT and cashflow-positive digital earnings. Seven’s TV and publishing operations delivered record half-year Total TV revenue share and strong digital audience growth, though group pro forma EBITDA fell 14.5% amid a volatile advertising market, prompting a focus on debt reduction, suspension of the interim dividend and cautious full-year revenue and cost targets.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.66 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Austereo reported a strong rebound in operating performance for the half year to 31 December 2025, with revenue from ordinary activities rising 21.5% to $254.7 million compared with the prior corresponding period. Net profit after tax from continuing operations, excluding significant items, surged 279% to $13.8 million, while including significant items it climbed 265% to $2.3 million, reflecting improved trading conditions and tighter cost control.
Despite the turnaround in underlying earnings, the group posted a net loss after tax attributable to shareholders of $7.4 million, indicating that one-off or non‑operating factors continue to weigh on the bottom line. The board confirmed there will be no interim dividend for the year ending 30 June 2026 and noted that the dividend reinvestment plan remains suspended, signalling a cautious approach to capital management even as operating metrics improve and net tangible assets per security remain unchanged at negative $0.74.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.66 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group has overhauled its senior leadership team as it moves to accelerate its post‑merger strategy, installing Chairman Heith Mackay‑Cruise as Interim Executive Chairman, launching a global search for a new chief executive and confirming a series of key executive appointments. The reshuffle includes the immediate departure of CEO Jeff Howard, the appointment of Scott Butterworth as Group CFO, and new interim roles for John Kelly and Toby Potter to drive integration of the company’s TV and audio assets.
The board says the new structure is designed to sharpen execution, integrate newly combined operations and apply tighter financial discipline as the enlarged group targets scale and performance in a competitive media market. The changes take effect from 23 February 2026 and precede the release of the company’s first‑half 2026 results, marking an important test of the merged business’s early financial and operational trajectory for investors and other stakeholders.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.66 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group has announced a leadership transition, with Heith Mackay-Cruise assuming the role of chairman as Kerry Stokes AC and Michael Malone step down from the board. Stokes, a dominant figure in Australian media for more than three decades, reaffirmed his family’s ongoing commitment as a major shareholder, while Mackay-Cruise signalled the board’s focus on realising the strategic potential of the recently merged SCA and Seven West assets.
The succession underscores continuity in governance while marking a generational shift at the helm of one of Australia’s most influential media groups. Tributes from the incoming chair emphasised Stokes’ role in shaping the merged media portfolio and Malone’s contribution to the company’s digital strategy, suggesting stakeholders can expect continued emphasis on cross-platform growth and digital expansion across television, audio, publishing and online brands.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.66 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group said it will release its financial results for the half year to 31 December 2025 on 24 February 2026, with senior executives hosting a teleconference and webcast for investors and analysts that morning. The presentation will be streamed via the company’s investor website, with a recording available afterward, underscoring the enlarged group’s effort to maintain active market engagement following its recent merger with Seven West Media.
The group’s extensive broadcast and digital footprint, spanning television, audio, publishing and streaming, positions it as a key player in Australia’s media landscape and a bellwether for advertising and audience trends. The upcoming half-year figures will be closely watched by stakeholders as an early indicator of how effectively the combined business is integrating and leveraging its scale across TV, radio and digital platforms.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.62 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
ARN Media Limited and its related entities have ceased to be substantial shareholders in Southern Cross Media Group after an on-market sale of 7,196,974 fully paid ordinary shares on 22 January 2026, for approximately A$4.8 million. The divestment reduces ARN Media’s voting power below the substantial holding threshold, marking a notable change in Southern Cross Media’s share register that may affect perceptions of potential strategic alignments or consolidation between the two media groups but does not, on its face, alter day-to-day operations at Southern Cross.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.75 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has appointed Jeffrey Howard as a director, effective 7 January 2026, and disclosed his initial interests in the company’s securities in accordance with ASX listing requirements. Howard directly holds 553,843 ordinary shares and 412,902 restricted ordinary shares, with no additional indirect holdings or contractual interests reported, providing investors with transparency around the new director’s equity stake and aligning his interests with those of shareholders.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has announced the appointment of Michael Malone as a director effective 7 January 2026, and lodged his initial director’s interest notice with the ASX. According to the filing, Malone holds 157,542 ordinary shares directly and a further 42,370 ordinary shares indirectly via Dew Drops Pty Ltd ATF Zawsze Superannuation Fund, an entity he controls, signalling a material equity stake that aligns his interests with shareholders and underscores his financial commitment to the company.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has appointed Teresa Dyson as a director effective 7 January 2026, and has notified the ASX of her initial interests in the company’s securities in accordance with disclosure rules. Dyson directly holds 39,730 ordinary shares and has an indirect interest in a further 18,271 ordinary shares through Gritem Superannuation Pty Limited, the Glen & Teresa Dyson Family Superannuation Fund, underscoring a material equity alignment between the new board member and the company’s shareholders.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has notified the ASX of the appointment of Ryan Stokes AO as a director effective 7 January 2026, in accordance with its disclosure obligations under listing rule 3.19A.1. At the time of his appointment, Stokes holds no shares directly in his own name but has an indirect relevant interest in 37,321 ordinary shares held through Point Resolution Pty Limited, an entity he controls, and he has no disclosed interests in any contracts with the company, providing transparency to investors about his initial equity position.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has announced the appointment of Kerry Stokes AC as a director, effective 7 January 2026, formalised through an initial director’s interest notice lodged with the ASX. The filing discloses that Stokes holds 124,494 ordinary shares directly and substantial additional indirect interests totaling more than 97 million ordinary shares through entities he controls, including Network Investment Holdings Pty Limited, Kemast Investment Pty Limited and Wroxby Pty Limited, underscoring a significant alignment of his interests with those of the company’s shareholders and signalling a potentially influential role in the company’s strategic direction.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has notified the ASX that director John Kelly has ceased to be a director of the company as of 7 January 2026. A final director’s interest notice shows that at the time of his departure, Kelly held 162,209 shares directly and a further 176,923 shares indirectly via Citicorp Nominees Pty Limited, providing investors with clarity over his final equity position in the media group.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has completed its scheme of arrangement to acquire all issued shares in Seven West Media, issuing 0.1552 Southern Cross shares for each Seven share and consolidating full ownership ahead of the new shares beginning ordinary trading on 8 January 2026. Following implementation of the scheme, the company has overhauled its leadership, with Jeff Howard assuming the role of Managing Director and CEO, former CEO John Kelly moving to Group Managing Director, Audio, Seven CFO Craig Haskins planning to retire after a transition period while Toby Potter remains interim CFO, and a refreshed board installed under interim chair Kerry Stokes AC, who will hand over to existing director Heith Mackay‑Cruise at the end of February 2026. These changes embed Seven’s leadership into the combined group, clarify the post‑merger governance structure and signal a strategic focus on integrating and leveraging the enlarged media portfolio across television, audio and digital platforms.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has completed its acquisition of all issued shares in Seven West Media Limited via an implemented scheme of arrangement, resulting in Southern Cross now owning 100% of Seven West Media. Former Seven West Media shareholders have received 0.1552 Southern Cross shares for each Seven West Media share they held as at the scheme record date, with the new Southern Cross shares scheduled to begin trading on an ordinary settlement basis on 8 January 2026. Trading in Seven West Media shares on the ASX was suspended on 24 December 2025, and the company has moved to terminate its quotation and be removed from the ASX official list from 8 January 2026, consolidating its operations under the Southern Cross corporate umbrella and effectively ending Seven West Media’s life as a separately listed entity.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has lodged an Appendix 2A with the ASX for quotation of a new batch of securities that were issued on 7 January 2026 as part of a transaction previously flagged to the market in an Appendix 3B on 22 December 2025. The application formalises the process for these already-issued securities to commence trading on the ASX, signalling completion of a step in the company’s previously announced capital or transactional arrangements and enabling investors to trade the new securities on-market.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has secured final court and regulatory approvals for its acquisition of Seven West Media Limited via a scheme of arrangement, with the scheme now legally effective following lodgement of the Supreme Court of New South Wales orders with the Australian Securities and Investments Commission. Trading in Seven West Media shares on the ASX is expected to be suspended from the close of trading on 24 December 2025, and on the planned implementation date of 7 January 2026, Seven West Media shareholders will receive 0.1552 Southern Cross shares for each share they hold at the record date, marking a major consolidation in the Australian media sector that will significantly expand Southern Cross’s broadcast and digital footprint and reshape competitive dynamics for audiences, advertisers and investors.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Seven West Media has confirmed that its scheme of arrangement for acquisition by Southern Cross Media Group has become legally effective following approval by the Supreme Court of New South Wales and lodgement of the court orders with ASIC. Trading in Seven West Media shares on the ASX is expected to be suspended from the close of trading today, with shareholders scheduled to receive 0.1552 Southern Cross shares for each Seven West Media share held at the record date, marking a key step in consolidating two major Australian media players and reshaping the sector’s competitive landscape.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
The Supreme Court of New South Wales has approved the acquisition of Seven West Media Limited by Southern Cross Media Group Limited via a scheme of arrangement, clearing a key legal hurdle for the deal. Once the court orders are lodged with ASIC on 24 December 2025, Seven West Media shares will be suspended from ASX trading, and on the expected implementation date of 7 January 2026 shareholders are to receive 0.1552 Southern Cross shares for each Seven West Media share held as at the 30 December 2025 record date, paving the way for consolidation in the Australian media sector and shifting Seven West investors into the combined Southern Cross register.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has lodged an Appendix 3B with the ASX outlining a proposed issue of securities under Listing Rule 3.10.3, signalling its intention to have the new securities, and any associated rights, quoted on the exchange. While the filing is largely procedural and does not specify size or terms of the issue, it confirms the company’s formal step toward raising new equity or restructuring its capital base, a move that may influence its funding flexibility and capital structure once further details are provided.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Seven West Media shareholders have overwhelmingly approved the proposed acquisition of the company by Southern Cross Media Group via a scheme of arrangement, with 88.34% of shareholders present and voting, and 99.36% of votes cast, in favour of the transaction. The deal now moves to a final court approval hearing in the Supreme Court of New South Wales, after which, subject to remaining customary conditions being met, the scheme is expected to become effective on 24 December 2025, SWM shares to be suspended from ASX trading from close that day, and implementation to occur on 7 January 2026, marking a major consolidation in the Australian media sector and setting a firm timetable for SWM investors to transition into new Southern Cross shares.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has notified the market of the issue of 3,963,428 unquoted performance rights under its employee incentive scheme, effective 19 December 2025. The new performance rights, which are not intended to be quoted on the ASX, underscore the company’s continued use of equity-based incentives to align staff remuneration with company performance and shareholder interests, potentially influencing future dilution and highlighting the ongoing importance of talent retention in the competitive media sector.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.