Southern Cross Media Group Limited (AU:SXL)
ASX:SXL
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Southern Cross Media Group Limited
(Sydney:SXL)
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Select Model
Rating:51Neutral
Price Target:
AU$0.56
▼(-26.58% Downside)
Action:ReiteratedDate:03/21/26
The score is held back primarily by weak technicals (bearish momentum and price below major moving averages) and pressured fundamentals (declining revenue, thin margins, and higher leverage). These are partly offset by improved cash flow and a high dividend yield.
Positive Factors
Free Cash Flow Strength
A 37% rise in free cash flow and an operating cash flow to net income ratio of 0.84 indicate durable cash generation. Strong FCF supports dividends, capex and debt servicing, reducing refinancing risk and giving management flexibility to invest or shore up the business over months.
Negative Factors
Declining Revenue
A nearly 8% revenue decline is a durable concern: sustained top-line erosion reduces scale advantages, weakens advertiser pricing power, and limits ability to invest in content or digital growth. Continued declines could amplify margin and leverage pressures over months.
Read all positive and negative factors
Positive Factors
Negative Factors
Free Cash Flow Strength
A 37% rise in free cash flow and an operating cash flow to net income ratio of 0.84 indicate durable cash generation. Strong FCF supports dividends, capex and debt servicing, reducing refinancing risk and giving management flexibility to invest or shore up the business over months.
Read all positive factors
Southern Cross Media Group Limited (SXL) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$265.72M
Dividend Yield5.03%
Average Volume (3M)335.60K
Price to Earnings (P/E)―
Beta (1Y)0.73
Revenue Growth-15.51%
EPS GrowthN/A
CountryAU
Employees2,500
SectorCommunication Services
Sector Strength97
IndustryEntertainment
Share Statistics
EPS (TTM)<0.01
Shares Outstanding478,779,140
10 Day Avg. Volume201,995
30 Day Avg. Volume335,599
Financial Highlights & Ratios
PEG Ratio-0.13
Price to Book (P/B)0.60
Price to Sales (P/S)0.30
P/FCF Ratio2.31
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
AU$0.73Price Target Upside-4.61% Downside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)0.21
Revenue Forecast (FY)AU$1.88B
Southern Cross Media Group Limited Business Overview & Revenue Model
Company Description
Southern Cross Media Group Limited, together with its subsidiaries, engages in the creation of audio content for distribution on broadcast and digital networks. It operates in two segments, Audio and Television. The company owns 99 radio stations ...
How the Company Makes Money
Southern Cross Media Group primarily makes money by selling advertising and related commercial services across its audio and broadcast media assets. Its core revenue stream is the sale of radio advertising (spot advertising and campaigns) to natio...
Southern Cross Media Group Limited Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
50
Neutral
Cash Flow
60
Neutral
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 466.87M | 421.70M | 499.12M | 503.95M | 524.55M | 528.30M |
| Gross Profit | 152.62M | 334.45M | 134.50M | 145.57M | 162.34M | 149.12M |
| EBITDA | 62.59M | 53.72M | -270.64M | 67.75M | -166.76M | 126.55M |
| Net Income | -2.71M | 9.19M | -224.60M | 19.11M | -153.72M | 48.10M |
Balance Sheet | ||||||
| Total Assets | 1.80B | 686.06M | 692.32M | 1.03B | 1.07B | 1.33B |
| Cash, Cash Equivalents and Short-Term Investments | 84.53M | 35.45M | 10.54M | 12.96M | 49.46M | 75.42M |
| Total Debt | 995.29M | 226.84M | 245.82M | 247.28M | 253.76M | 240.19M |
| Total Liabilities | 1.42B | 473.80M | 489.48M | 594.40M | 610.92M | 684.32M |
| Stockholders Equity | 386.00M | 212.26M | 202.84M | 435.15M | 460.41M | 642.52M |
Cash Flow | ||||||
| Free Cash Flow | 51.66M | 55.48M | 18.71M | 21.33M | 13.70M | 83.21M |
| Operating Cash Flow | 54.33M | 65.39M | 21.70M | 46.12M | 43.60M | 97.16M |
| Investing Cash Flow | 50.77M | -3.01M | -8.16M | -21.51M | -30.99M | -11.96M |
| Financing Cash Flow | -45.67M | -37.48M | -28.74M | -61.11M | -38.57M | -281.20M |
Southern Cross Media Group Limited Technical Analysis
Negative
0.76
Price Trends
0.61
Negative
0.70
Negative
0.71
Negative
Market Momentum
-0.02
Negative
42.29
Neutral
59.34
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SXL, the sentiment is Negative. The current price of 0.76 is above the 20-day moving average (MA) of 0.56, above the 50-day MA of 0.61, and above the 200-day MA of 0.71, indicating a bearish trend. The MACD of -0.02 indicates Negative momentum. The RSI at 42.29 is Neutral, neither overbought nor oversold. The STOCH value of 59.34 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SXL.
Southern Cross Media Group Limited Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | AU$162.26M | 18.29 | 14.75% | 1.38% | 13.97% | 21.30% | |
66 Neutral | AU$1.62B | -22.01 | 0.28% | 4.83% | 2.18% | -4.23% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
51 Neutral | AU$265.72M | -6.44 | -0.90% | 5.03% | -15.51% | ― | |
51 Neutral | AU$42.90M | -0.35 | -32.72% | 86.34% | -2.19% | -210.32% | |
44 Neutral | AU$56.16M | -3.00 | -5.46% | ― | ― | ― |
* Communication Services Sector Average
AU:SXL
Southern Cross Media Group Limited
0.56
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Southern Cross Media Group Limited Corporate Events
Southern Cross Media Joins All Ordinaries in March Index Rebalance
Mar 10, 2026
Southern Cross Media Group Limited has been added to the SP/ASX All Ordinaries Index as part of SP Dow Jones Indices’ March 2026 quarterly rebalance, effective before the open of trading on March 23, 2026. The index review also reverses earl...
Southern Cross Media Names Warren Coatsworth as New Company Secretary
Mar 6, 2026
Southern Cross Media Group has appointed Warren Coatsworth as its new Company Secretary, effective immediately, replacing Sarah Tinsley. Coatsworth brings extensive governance and legal experience from senior roles at Seven West Media and SGH Ltd ...
Southern Cross Media Director Teresa Dyson Increases Shareholding
Mar 2, 2026
Southern Cross Media Group director Teresa Dyson has increased her equity stake in the company through an on‑market purchase of additional ordinary shares. She acquired 33,000 fully paid ordinary shares at $0.61 each on 2 March 2026, partly ...
Southern Cross Media Discloses Final Director Interest After Board Departure
Feb 25, 2026
Southern Cross Media Group Limited has notified the ASX that director Jeffrey Howard ceased to be a director of the company on 23 February 2026, triggering a final disclosure of his interests under regulatory requirements. The filing reports that ...
Kerry Stokes Steps Down as Director but Retains Major Stake in Southern Cross Media
Feb 25, 2026
Southern Cross Media Group has disclosed that Kerry Stokes AC ceased to be a director of the company on 20 February 2026, triggering a final notification of his relevant interests in its securities under ASX rules. The notice confirms that Stokes ...
Southern Cross Media Details Director Michael Malone’s Exit and Ongoing Shareholding
Feb 25, 2026
Southern Cross Media Group Limited has reported the cessation of Michael Malone as a director effective 20 February 2026, in line with ASX listing rule disclosure obligations. The filing details that Malone retains 157,542 ordinary shares held dir...
Southern Cross Media lifts audio earnings as Seven merger reshapes media portfolio
Feb 23, 2026
Southern Cross Media Group, now merged with Seven West Media, operates a diversified portfolio spanning radio, digital audio, television and publishing, anchored by strong positions in metro radio and Total TV advertising markets. The group target...
Southern Cross Austereo lifts revenue and profit but withholds interim dividend
Feb 23, 2026
Southern Cross Austereo reported a strong rebound in operating performance for the half year to 31 December 2025, with revenue from ordinary activities rising 21.5% to $254.7 million compared with the prior corresponding period. Net profit after t...
Southern Cross Media Reshapes Leadership to Drive Post‑Merger Strategy
Feb 23, 2026
Southern Cross Media Group has overhauled its senior leadership team as it moves to accelerate its post‑merger strategy, installing Chairman Heith Mackay‑Cruise as Interim Executive Chairman, launching a global search for a new chief e...
Southern Cross Media Names Heith Mackay-Cruise as New Chairman After Kerry Stokes Steps Down
Feb 20, 2026
Southern Cross Media Group has announced a leadership transition, with Heith Mackay-Cruise assuming the role of chairman as Kerry Stokes AC and Michael Malone step down from the board. Stokes, a dominant figure in Australian media for more than th...
Southern Cross Media to Unveil First Post‑Merger Half‑Year Results on 24 February
Feb 10, 2026
Southern Cross Media Group said it will release its financial results for the half year to 31 December 2025 on 24 February 2026, with senior executives hosting a teleconference and webcast for investors and analysts that morning. The presentation ...
ARN Media Exits Substantial Holder Position in Southern Cross Media Group
Jan 27, 2026
ARN Media Limited and its related entities have ceased to be substantial shareholders in Southern Cross Media Group after an on-market sale of 7,196,974 fully paid ordinary shares on 22 January 2026, for approximately A$4.8 million. The divestment...
Southern Cross Media Appoints Jeffrey Howard to Board, Discloses Shareholdings
Jan 12, 2026
Southern Cross Media Group Limited has appointed Jeffrey Howard as a director, effective 7 January 2026, and disclosed his initial interests in the company’s securities in accordance with ASX listing requirements. Howard directly holds 553,8...
Southern Cross Media Appoints Michael Malone to Board with Significant Shareholding
Jan 12, 2026
Southern Cross Media Group Limited has announced the appointment of Michael Malone as a director effective 7 January 2026, and lodged his initial director’s interest notice with the ASX. According to the filing, Malone holds 157,542 ordinary...
Southern Cross Media Appoints Teresa Dyson to Board, Discloses Shareholdings
Jan 12, 2026
Southern Cross Media Group Limited has appointed Teresa Dyson as a director effective 7 January 2026, and has notified the ASX of her initial interests in the company’s securities in accordance with disclosure rules. Dyson directly holds 39,...
Southern Cross Media Appoints Ryan Stokes AO as Director, Discloses Initial Shareholding
Jan 12, 2026
Southern Cross Media Group Limited has notified the ASX of the appointment of Ryan Stokes AO as a director effective 7 January 2026, in accordance with its disclosure obligations under listing rule 3.19A.1. At the time of his appointment, Stokes h...
Southern Cross Media Appoints Kerry Stokes AC as Director with Major Shareholding
Jan 12, 2026
Southern Cross Media Group Limited has announced the appointment of Kerry Stokes AC as a director, effective 7 January 2026, formalised through an initial director’s interest notice lodged with the ASX. The filing discloses that Stokes holds...
Southern Cross Media Announces Departure of Director John Kelly
Jan 12, 2026
Southern Cross Media Group Limited has notified the ASX that director John Kelly has ceased to be a director of the company as of 7 January 2026. A final director’s interest notice shows that at the time of his departure, Kelly held 162,209 ...
Southern Cross Finalises Seven West Takeover and Installs New Leadership Team
Jan 7, 2026
Southern Cross Media Group Limited has completed its scheme of arrangement to acquire all issued shares in Seven West Media, issuing 0.1552 Southern Cross shares for each Seven share and consolidating full ownership ahead of the new shares beginni...
Southern Cross Completes Takeover of Seven West Media and Triggers SWM Delisting
Jan 7, 2026
Southern Cross Media Group Limited has completed its acquisition of all issued shares in Seven West Media Limited via an implemented scheme of arrangement, resulting in Southern Cross now owning 100% of Seven West Media. Former Seven West Media sh...
Southern Cross Media Seeks ASX Quotation for Newly Issued Securities
Jan 6, 2026
Southern Cross Media Group Limited has lodged an Appendix 2A with the ASX for quotation of a new batch of securities that were issued on 7 January 2026 as part of a transaction previously flagged to the market in an Appendix 3B on 22 December 2025...
Southern Cross Media Seals Court Approval for Seven West Media Takeover
Dec 24, 2025
Southern Cross Media Group Limited has secured final court and regulatory approvals for its acquisition of Seven West Media Limited via a scheme of arrangement, with the scheme now legally effective following lodgement of the Supreme Court of New ...
Seven West Media–Southern Cross Merger Scheme Takes Legal Effect
Dec 24, 2025
Seven West Media has confirmed that its scheme of arrangement for acquisition by Southern Cross Media Group has become legally effective following approval by the Supreme Court of New South Wales and lodgement of the court orders with ASIC. Tradin...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.