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Southern Cross Media Group Limited
(Sydney:SXL)
Southern Cross Media Group Limited (SXL) vs. iShares MSCI Australia ETF (EWA)
Southern Cross Media Group Limited Business Overview & Revenue Model
Southern Cross Media Group Limited Financial Statement Overview
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 421.83M | 421.70M | 499.12M | 503.95M | 524.55M | 528.30M |
| Gross Profit | 115.91M | 334.45M | 134.50M | 145.57M | 162.34M | 149.12M |
| EBITDA | 57.59M | 53.72M | -270.64M | 67.75M | -166.76M | 126.55M |
| Net Income | 7.87M | 9.19M | -224.60M | 19.11M | -153.72M | 48.10M |
Balance Sheet | ||||||
| Total Assets | 686.06M | 686.06M | 692.32M | 1.03B | 1.07B | 1.33B |
| Cash, Cash Equivalents and Short-Term Investments | 35.45M | 35.45M | 10.54M | 12.96M | 49.46M | 75.42M |
| Total Debt | 226.84M | 226.84M | 245.82M | 247.28M | 253.76M | 240.19M |
| Total Liabilities | 473.80M | 473.80M | 489.48M | 594.40M | 610.92M | 684.32M |
| Stockholders Equity | 212.26M | 212.26M | 202.84M | 435.15M | 460.41M | 642.52M |
Cash Flow | ||||||
| Free Cash Flow | 55.96M | 55.48M | 18.71M | 21.33M | 13.70M | 83.21M |
| Operating Cash Flow | 58.04M | 65.39M | 21.70M | 46.12M | 43.60M | 97.16M |
| Investing Cash Flow | -3.26M | -3.01M | -8.16M | -21.51M | -30.99M | -11.96M |
| Financing Cash Flow | -23.09M | -37.48M | -28.74M | -61.11M | -38.57M | -281.20M |
Southern Cross Media Group Limited Technical Analysis
Southern Cross Media Group Limited Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
66 Neutral | AU$156.87M | 20.97 | 15.24% | 1.38% | 13.97% | 21.30% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
60 Neutral | AU$1.85B | 17.84 | 6.58% | 4.83% | 2.18% | -4.23% | |
52 Neutral | AU$56.25M | -9.52 | -2.90% | 86.34% | -2.19% | -210.32% | |
50 Neutral | AU$192.39M | 11.57 | 4.22% | ― | -5.13% | -63.27% | |
49 Neutral | AU$363.87M | 23.17 | 3.01% | 5.03% | -15.51% | ― | |
44 Neutral | AU$124.79M | -9.09 | -0.27% | ― | ― | ― |
Southern Cross Media Group Limited Corporate Events
Southern Cross Media Group Limited has appointed Jeffrey Howard as a director, effective 7 January 2026, and disclosed his initial interests in the company’s securities in accordance with ASX listing requirements. Howard directly holds 553,843 ordinary shares and 412,902 restricted ordinary shares, with no additional indirect holdings or contractual interests reported, providing investors with transparency around the new director’s equity stake and aligning his interests with those of shareholders.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has announced the appointment of Michael Malone as a director effective 7 January 2026, and lodged his initial director’s interest notice with the ASX. According to the filing, Malone holds 157,542 ordinary shares directly and a further 42,370 ordinary shares indirectly via Dew Drops Pty Ltd ATF Zawsze Superannuation Fund, an entity he controls, signalling a material equity stake that aligns his interests with shareholders and underscores his financial commitment to the company.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has appointed Teresa Dyson as a director effective 7 January 2026, and has notified the ASX of her initial interests in the company’s securities in accordance with disclosure rules. Dyson directly holds 39,730 ordinary shares and has an indirect interest in a further 18,271 ordinary shares through Gritem Superannuation Pty Limited, the Glen & Teresa Dyson Family Superannuation Fund, underscoring a material equity alignment between the new board member and the company’s shareholders.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has notified the ASX of the appointment of Ryan Stokes AO as a director effective 7 January 2026, in accordance with its disclosure obligations under listing rule 3.19A.1. At the time of his appointment, Stokes holds no shares directly in his own name but has an indirect relevant interest in 37,321 ordinary shares held through Point Resolution Pty Limited, an entity he controls, and he has no disclosed interests in any contracts with the company, providing transparency to investors about his initial equity position.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has announced the appointment of Kerry Stokes AC as a director, effective 7 January 2026, formalised through an initial director’s interest notice lodged with the ASX. The filing discloses that Stokes holds 124,494 ordinary shares directly and substantial additional indirect interests totaling more than 97 million ordinary shares through entities he controls, including Network Investment Holdings Pty Limited, Kemast Investment Pty Limited and Wroxby Pty Limited, underscoring a significant alignment of his interests with those of the company’s shareholders and signalling a potentially influential role in the company’s strategic direction.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has notified the ASX that director John Kelly has ceased to be a director of the company as of 7 January 2026. A final director’s interest notice shows that at the time of his departure, Kelly held 162,209 shares directly and a further 176,923 shares indirectly via Citicorp Nominees Pty Limited, providing investors with clarity over his final equity position in the media group.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has completed its scheme of arrangement to acquire all issued shares in Seven West Media, issuing 0.1552 Southern Cross shares for each Seven share and consolidating full ownership ahead of the new shares beginning ordinary trading on 8 January 2026. Following implementation of the scheme, the company has overhauled its leadership, with Jeff Howard assuming the role of Managing Director and CEO, former CEO John Kelly moving to Group Managing Director, Audio, Seven CFO Craig Haskins planning to retire after a transition period while Toby Potter remains interim CFO, and a refreshed board installed under interim chair Kerry Stokes AC, who will hand over to existing director Heith Mackay‑Cruise at the end of February 2026. These changes embed Seven’s leadership into the combined group, clarify the post‑merger governance structure and signal a strategic focus on integrating and leveraging the enlarged media portfolio across television, audio and digital platforms.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has completed its acquisition of all issued shares in Seven West Media Limited via an implemented scheme of arrangement, resulting in Southern Cross now owning 100% of Seven West Media. Former Seven West Media shareholders have received 0.1552 Southern Cross shares for each Seven West Media share they held as at the scheme record date, with the new Southern Cross shares scheduled to begin trading on an ordinary settlement basis on 8 January 2026. Trading in Seven West Media shares on the ASX was suspended on 24 December 2025, and the company has moved to terminate its quotation and be removed from the ASX official list from 8 January 2026, consolidating its operations under the Southern Cross corporate umbrella and effectively ending Seven West Media’s life as a separately listed entity.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has lodged an Appendix 2A with the ASX for quotation of a new batch of securities that were issued on 7 January 2026 as part of a transaction previously flagged to the market in an Appendix 3B on 22 December 2025. The application formalises the process for these already-issued securities to commence trading on the ASX, signalling completion of a step in the company’s previously announced capital or transactional arrangements and enabling investors to trade the new securities on-market.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has secured final court and regulatory approvals for its acquisition of Seven West Media Limited via a scheme of arrangement, with the scheme now legally effective following lodgement of the Supreme Court of New South Wales orders with the Australian Securities and Investments Commission. Trading in Seven West Media shares on the ASX is expected to be suspended from the close of trading on 24 December 2025, and on the planned implementation date of 7 January 2026, Seven West Media shareholders will receive 0.1552 Southern Cross shares for each share they hold at the record date, marking a major consolidation in the Australian media sector that will significantly expand Southern Cross’s broadcast and digital footprint and reshape competitive dynamics for audiences, advertisers and investors.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Seven West Media has confirmed that its scheme of arrangement for acquisition by Southern Cross Media Group has become legally effective following approval by the Supreme Court of New South Wales and lodgement of the court orders with ASIC. Trading in Seven West Media shares on the ASX is expected to be suspended from the close of trading today, with shareholders scheduled to receive 0.1552 Southern Cross shares for each Seven West Media share held at the record date, marking a key step in consolidating two major Australian media players and reshaping the sector’s competitive landscape.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
The Supreme Court of New South Wales has approved the acquisition of Seven West Media Limited by Southern Cross Media Group Limited via a scheme of arrangement, clearing a key legal hurdle for the deal. Once the court orders are lodged with ASIC on 24 December 2025, Seven West Media shares will be suspended from ASX trading, and on the expected implementation date of 7 January 2026 shareholders are to receive 0.1552 Southern Cross shares for each Seven West Media share held as at the 30 December 2025 record date, paving the way for consolidation in the Australian media sector and shifting Seven West investors into the combined Southern Cross register.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has lodged an Appendix 3B with the ASX outlining a proposed issue of securities under Listing Rule 3.10.3, signalling its intention to have the new securities, and any associated rights, quoted on the exchange. While the filing is largely procedural and does not specify size or terms of the issue, it confirms the company’s formal step toward raising new equity or restructuring its capital base, a move that may influence its funding flexibility and capital structure once further details are provided.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Seven West Media shareholders have overwhelmingly approved the proposed acquisition of the company by Southern Cross Media Group via a scheme of arrangement, with 88.34% of shareholders present and voting, and 99.36% of votes cast, in favour of the transaction. The deal now moves to a final court approval hearing in the Supreme Court of New South Wales, after which, subject to remaining customary conditions being met, the scheme is expected to become effective on 24 December 2025, SWM shares to be suspended from ASX trading from close that day, and implementation to occur on 7 January 2026, marking a major consolidation in the Australian media sector and setting a firm timetable for SWM investors to transition into new Southern Cross shares.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has notified the market of the issue of 3,963,428 unquoted performance rights under its employee incentive scheme, effective 19 December 2025. The new performance rights, which are not intended to be quoted on the ASX, underscore the company’s continued use of equity-based incentives to align staff remuneration with company performance and shareholder interests, potentially influencing future dilution and highlighting the ongoing importance of talent retention in the competitive media sector.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited (SCA) has received approval from the Australian Communications and Media Authority (ACMA) for its proposed acquisition of Seven West Media Limited (SWM) through a scheme of arrangement. This approval fulfills a key regulatory condition, allowing the merger to progress, although it remains subject to other customary conditions. SCA has committed to potential divestments, which are not expected to significantly impact the combined entity, and is advocating for regulatory reforms to retain all existing broadcasting licenses. The merger is anticipated to enhance SCA’s market positioning and operational capabilities.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$0.79 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited held its Annual General Meeting on November 24, 2025, where all resolutions were decided by poll. Key outcomes included the re-election of Ido Leffler as a non-executive director, the adoption of the Remuneration Report, and the granting of performance rights to the Managing Director, all of which were carried. However, the resolution to remove Heith Mackay-Cruise as Director was not carried. These decisions reflect the shareholders’ support for the current management and strategic direction of the company.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited reported strong financial performance for FY25, with a 5% revenue growth and a significant increase in EBITDA, driven by digital revenue growth and the success of its LiSTNR platform. The company has focused on its ‘All About Audio’ strategy, divesting from regional television assets to concentrate on radio and digital audio. A proposed merger with Seven West Media aims to create a leading integrated media platform, enhancing market reach and offering significant revenue upside. This merger is expected to position the combined entity as the largest broadcaster in Australia, with diversified revenue streams and a strong market position in the 25-54 age group.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has received informal clearance from the Australian Competition and Consumer Commission for its proposed merger with Seven West Media Limited. This approval satisfies a key condition of the merger, indicating it will not significantly reduce competition. However, the merger still requires approval from SWM shareholders and the Australian Communications and Media Authority.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
The Australian Competition and Consumer Commission (ACCC) has approved Southern Cross Media Group Limited’s proposed acquisition of Seven West Media Limited, satisfying a key condition of the scheme of arrangement. This development marks a significant step in the acquisition process, although other conditions outlined in the Scheme Booklet must still be met. The acquisition could potentially reshape the media landscape in Australia, impacting stakeholders and the competitive dynamics within the industry.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
The Australian Competition and Consumer Commission (ACCC) has decided not to oppose Southern Cross Media Group’s proposed acquisition of Seven West Media. The ACCC’s investigation concluded that the two companies are not close competitors in the supply of advertising opportunities or media content, as Southern Cross focuses on radio and audio entertainment while Seven West Media is involved in print news and television. The decision reflects broader industry trends, such as the rise of digital media and online advertising, which continue to challenge traditional media platforms. The acquisition is unlikely to substantially lessen competition in any market.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited is set to acquire Seven West Media Limited through a scheme of arrangement, as approved by the Supreme Court of New South Wales. The Scheme Booklet, which provides details of the acquisition, has been registered with the Australian Securities and Investments Commission and is available for shareholders. The SWM Board recommends shareholders vote in favor of the scheme, with the Independent Expert’s Report supporting the decision as being in the best interests of shareholders. If approved, SWM shareholders will receive new Southern Cross shares in exchange for their current holdings.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has received an independent expert’s report regarding its proposed merger with Seven West Media Limited. The report, prepared by Kroll Australia Pty Ltd, concludes that the merger is in the best interests of SCA’s shareholders, satisfying a key condition for the merger to proceed. The merger is expected to enhance SCA’s market position, though shareholders are encouraged to review the report in detail. The SCA Fiduciary Right Deadline is anticipated to be around 26 November 2025, depending on regulatory processes.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has released its FY25 Annual Report, highlighting the company’s ongoing operations and market presence. The report’s release is significant for stakeholders as it provides insights into the company’s performance and strategic direction, potentially impacting its industry positioning and future growth prospects.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited has announced its 2025 Annual General Meeting (AGM) scheduled for November 24, 2025, in Sydney, with options for shareholders to participate in person or via a live webcast. Key agenda items include the re-election of directors, adoption of the remuneration report, and shareholder requisitioned resolutions to remove certain directors and amend the company’s constitution. The board recommends voting against the shareholder requisitioned resolutions and in favor of the other proposed resolutions, emphasizing the importance of shareholder engagement in the decision-making process.
The most recent analyst rating on (AU:SXL) stock is a Hold with a A$1.00 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited (SCA) has announced that it received a waiver and confirmation from the Australian Securities Exchange (ASX) regarding its proposed merger with Seven West Media Limited (SWM). This merger, which involves SCA acquiring all SWM shares through a scheme of arrangement, does not require SCA shareholder approval but will be evaluated by an independent expert to ensure it is in the best interests of SCA shareholders. The ASX has granted a waiver of Listing Rule 10.1, allowing SCA to acquire SWM shares held by Spheria Asset Management without shareholder approval, as it does not present a risk of value shifting. Additionally, the ASX confirmed that SCA does not need to seek shareholder approval under Listing Rule 11.1 as the merger does not result in a fundamental change in SCA’s operations, given both companies’ focus on media content and advertising.
The most recent analyst rating on (AU:SXL) stock is a Buy with a A$1.08 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.
Southern Cross Media Group Limited reported a strong start to FY26 with a 4.7% increase in Q1 audio revenue and a 129% rise in underlying EBITDA to $14 million. The company achieved commercial share gains in both broadcast and digital sectors, with notable growth in its LiSTNR digital audio revenues. Cost management efforts led to a 3.4% reduction in total costs, and net debt decreased to $63 million. The company is on track to meet its full-year EBITDA guidance and is progressing with a proposed merger with Seven West Media, with an independent expert’s report expected in November.
The most recent analyst rating on (AU:SXL) stock is a Buy with a A$1.08 price target. To see the full list of analyst forecasts on Southern Cross Media Group Limited stock, see the AU:SXL Stock Forecast page.