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Sietel Limited (AU:SSL)
:SSL
Australian Market
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Sietel Limited (SSL) AI Stock Analysis

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AU:SSL

Sietel Limited

(Sydney:SSL)

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Neutral 52 (OpenAI - 4o)
Rating:52Neutral
Price Target:
AU$8.50
▼(-1.05% Downside)
Sietel Limited's overall stock score reflects mixed financial performance with a strong balance sheet but challenges in revenue and cash flow. Technical analysis indicates bearish momentum, and the stock appears overvalued based on its P/E ratio. The absence of a dividend yield further impacts the valuation score.

Sietel Limited (SSL) vs. iShares MSCI Australia ETF (EWA)

Sietel Limited Business Overview & Revenue Model

Company DescriptionSietel Limited invests in industrial, commercial, and retail real estate properties in Australia. It also finances and leases facilities, as well as offers plant and management services. In addition, the company trades as a commercial vehicle body builder; and a designer, developer, importer, and distributor of domestic appliances, as well as a property maintenance company. Sietel Limited was incorporated in 1937 and is based in Moorabbin, Australia.
How the Company Makes MoneySietel Limited generates revenue primarily through rental income from its portfolio of commercial and industrial real estate properties. The company leases these properties to various tenants, creating a steady stream of income. Additionally, Sietel Limited earns money through its subsidiary operations, which contribute to its earnings by engaging in manufacturing and other business activities. The company may also receive dividends and returns from its investments in other businesses, further contributing to its overall revenue.

Sietel Limited Financial Statement Overview

Summary
Sietel Limited has a robust balance sheet with low leverage and a strong equity position, scoring 75. However, challenges are evident in the income statement and cash flow, with declining revenues, operational inefficiencies, and negative free cash flow, resulting in scores of 58 and 45, respectively. Overall, financial performance is mixed, with stability in the balance sheet but concerns in profitability and liquidity.
Income Statement
58
Neutral
Sietel Limited's income statement shows a mixed performance. The gross profit margin is strong at approximately 52.0%, indicating efficient cost management. However, the company has experienced a significant decline in revenue by 8.1% from the previous year, and the net profit margin is relatively low at 17.6%. The negative EBIT margin of -17.2% suggests operational inefficiencies. Despite these challenges, the EBITDA margin of 35.7% indicates some underlying profitability.
Balance Sheet
75
Positive
The balance sheet of Sietel Limited is robust, with a low debt-to-equity ratio of 0.04, reflecting minimal leverage and financial stability. The equity ratio is high at 89.0%, indicating a strong capital structure. Return on equity is modest at 2.8%, suggesting room for improvement in generating returns for shareholders.
Cash Flow
45
Neutral
Cash flow analysis reveals some concerns, as the free cash flow has turned negative, with a significant decline from the previous year. The operating cash flow to net income ratio is 1.95, indicating good cash generation relative to net income. However, the free cash flow to net income ratio is negative, highlighting potential liquidity issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue16.36M13.64M14.85M10.27M7.02M9.11M
Gross Profit9.61M7.10M9.37M5.71M4.35M4.93M
EBITDA6.20M4.87M2.21M4.94M-1.16M-831.69K
Net Income2.40M2.40M655.70K3.34M1.36M1.76M
Balance Sheet
Total Assets97.06M97.06M87.15M83.02M81.70M71.00M
Cash, Cash Equivalents and Short-Term Investments1.57M1.57M1.49M2.67M1.38M3.09M
Total Debt3.50M3.50M2.90M4.30M0.000.00
Total Liabilities10.64M10.64M8.01M7.70M5.08M2.28M
Stockholders Equity86.42M86.42M79.14M75.33M76.62M68.72M
Cash Flow
Free Cash Flow-11.02M-11.02M1.96M3.11M1.47M3.67M
Operating Cash Flow4.69M4.69M3.20M3.34M2.22M3.71M
Investing Cash Flow-5.21M-5.21M-2.97M-6.30M-3.92M-2.29M
Financing Cash Flow592.50K592.50K-1.41M4.29M-7.50K-7.50K

Sietel Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price8.59
Price Trends
50DMA
8.59
Positive
100DMA
8.61
Negative
200DMA
9.08
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
39.23
Neutral
STOCH
>-0.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SSL, the sentiment is Negative. The current price of 8.59 is below the 20-day moving average (MA) of 8.59, above the 50-day MA of 8.59, and below the 200-day MA of 9.08, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 39.23 is Neutral, neither overbought nor oversold. The STOCH value of >-0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SSL.

Sietel Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
27.05M-10.390.00%-81.98%-131.34%
58
Neutral
17.32M8.870.00%18.35%55.88%
54
Neutral
45.64M-3.310.00%23.77%-16.73%-343.82%
53
Neutral
68.22M-1.920.00%12.50%-70.24%42.03%
53
Neutral
99.48M-21.28-2.13%3.66%-5.21%-14350.00%
52
Neutral
AU$68.78M37.912.14%10.84%46.01%
65
Neutral
$2.17B12.193.79%4.94%3.15%1.96%
* Real Estate Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SSL
Sietel Limited
8.59
-0.91
-9.58%
AU:MPX
Mustera Property Group Ltd.
0.18
-0.08
-30.77%
AU:AOF
Australian Unity Office Fund
0.42
-0.08
-16.00%
AU:WOT
WOTSO Property
0.62
-0.11
-15.07%
AU:DBF
Duxton Farms Limited
1.00
-0.11
-9.91%
AU:AAP
Australian Agricultural Projects Ltd.
0.05
0.01
25.00%

Sietel Limited Corporate Events

Sietel Limited Director Increases Shareholding
Jul 1, 2025

Sietel Limited has announced a change in the indirect interest of its director, Richard Rees, involving an acquisition of 1,500 ordinary shares through an on-market trade. This change reflects a slight increase in Rees’s holdings, bringing the total to 6,126,777 shares. The transaction was conducted at a price of $8.90 per share, and it did not occur during a closed trading period, indicating compliance with trading regulations.

Sietel Limited Director Increases Shareholding
Jul 1, 2025

Sietel Limited has announced a change in the director’s interest, specifically involving Richard Rees. The update reveals that Rees acquired 1,000 ordinary shares through an on-market trade, increasing his total holdings to 561,357 shares. This change reflects a minor adjustment in the director’s stake in the company, which may indicate confidence in the company’s future performance.

Sietel Limited Announces New Dividend for Preference Shares
Jul 1, 2025

Sietel Limited has announced a new dividend distribution for its 5.0% cumulative preference shares, with a payment of AUD 0.05000000 per share. The dividend relates to the six-month period ending June 30, 2025, and will be paid on July 10, 2025, impacting shareholders by providing a consistent return on their investment.

Sietel Limited Reports Decline in Half-Year Profits
May 23, 2025

Sietel Limited has reported its half-year financial results for the period ending 31 March 2025, showing a decrease in revenues by 11% to AUD 7.44 million and a significant drop in net profit by 49% to AUD 601,097. The company did not declare any dividends for ordinary shares, while preference shares received a dividend of 5 cents per share. Despite the decline in financial performance, the directors expressed satisfaction with achieving an operating profit.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 28, 2025