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Sietel Limited (AU:SSL)
ASX:SSL
Australian Market

Sietel Limited (SSL) AI Stock Analysis

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AU:SSL

Sietel Limited

(Sydney:SSL)

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Neutral 53 (OpenAI - 4o)
Rating:53Neutral
Price Target:
AU$8.50
▼(-1.16% Downside)
Sietel Limited's overall stock score is primarily influenced by its strong balance sheet, which is offset by operational inefficiencies and negative cash flow. Technical analysis indicates bearish momentum, and the stock appears overvalued based on its P/E ratio. These factors combine to produce a moderate overall score.
Positive Factors
Balance Sheet Strength
A strong balance sheet with low leverage provides financial stability and flexibility, allowing the company to withstand economic fluctuations and invest in growth opportunities.
Director Confidence
The director's share acquisition indicates confidence in the company's future prospects, suggesting potential for long-term growth and stability.
Dividend Distribution
Consistent dividend payments on preference shares reflect financial health and commitment to providing returns to shareholders, enhancing investor confidence.
Negative Factors
Revenue Decline
Declining revenue indicates potential challenges in maintaining market position and could impact long-term profitability and growth prospects.
Operational Inefficiencies
Operational inefficiencies, as indicated by a negative EBIT margin, can hinder profitability and require strategic adjustments to improve cost management and operational performance.
Negative Free Cash Flow
Negative free cash flow highlights potential liquidity issues, limiting the company's ability to invest in growth opportunities and meet financial obligations without external financing.

Sietel Limited (SSL) vs. iShares MSCI Australia ETF (EWA)

Sietel Limited Business Overview & Revenue Model

Company DescriptionSietel Limited invests in industrial, commercial, and retail real estate properties in Australia. It also finances and leases facilities, as well as offers plant and management services. In addition, the company trades as a commercial vehicle body builder; and a designer, developer, importer, and distributor of domestic appliances, as well as a property maintenance company. Sietel Limited was incorporated in 1937 and is based in Moorabbin, Australia.
How the Company Makes MoneySietel Limited generates revenue primarily through rental income from its portfolio of commercial and industrial real estate properties. The company leases these properties to various tenants, creating a steady stream of income. Additionally, Sietel Limited earns money through its subsidiary operations, which contribute to its earnings by engaging in manufacturing and other business activities. The company may also receive dividends and returns from its investments in other businesses, further contributing to its overall revenue.

Sietel Limited Financial Statement Overview

Summary
Sietel Limited's financial performance is mixed. The balance sheet is strong with low leverage and a high equity ratio, but the income statement and cash flow reveal challenges. Declining revenues, operational inefficiencies, and negative free cash flow are concerns that need addressing.
Income Statement
Sietel Limited's income statement shows a mixed performance. The gross profit margin is strong at approximately 52.0%, indicating efficient cost management. However, the company has experienced a significant decline in revenue by 8.1% from the previous year, and the net profit margin is relatively low at 17.6%. The negative EBIT margin of -17.2% suggests operational inefficiencies. Despite these challenges, the EBITDA margin of 35.7% indicates some underlying profitability.
Balance Sheet
The balance sheet of Sietel Limited is robust, with a low debt-to-equity ratio of 0.04, reflecting minimal leverage and financial stability. The equity ratio is high at 89.0%, indicating a strong capital structure. Return on equity is modest at 2.8%, suggesting room for improvement in generating returns for shareholders.
Cash Flow
Cash flow analysis reveals some concerns, as the free cash flow has turned negative, with a significant decline from the previous year. The operating cash flow to net income ratio is 1.95, indicating good cash generation relative to net income. However, the free cash flow to net income ratio is negative, highlighting potential liquidity issues.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue15.48M12.71M14.55M13.11M14.32M7.02M
Gross Profit8.92M7.88M8.00M7.62M6.30M4.35M
EBITDA2.20M1.56M1.90M2.21M4.98M-1.16M
Net Income1.82M1.27M2.40M655.70K3.34M1.36M
Balance Sheet
Total Assets94.53M97.98M97.06M87.15M83.02M81.70M
Cash, Cash Equivalents and Short-Term Investments2.23M1.46M1.57M1.49M2.67M1.38M
Total Debt2.30M0.003.50M2.90M4.30M0.00
Total Liabilities8.60M9.16M10.64M8.01M7.70M5.08M
Stockholders Equity85.92M88.82M86.42M79.14M75.33M76.62M
Cash Flow
Free Cash Flow-12.06M930.12K-11.02M1.96M3.11M1.47M
Operating Cash Flow3.55M1.78M4.69M3.20M3.34M2.22M
Investing Cash Flow-4.94M-485.25K-5.21M-2.97M-6.30M-3.92M
Financing Cash Flow692.50K-1.41M592.50K-1.41M4.29M-7.50K

Sietel Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.60
Price Trends
50DMA
8.59
Positive
100DMA
8.60
Positive
200DMA
8.72
Negative
Market Momentum
MACD
0.01
Negative
RSI
98.03
Negative
STOCH
6.59
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SSL, the sentiment is Positive. The current price of 8.6 is below the 20-day moving average (MA) of 8.60, above the 50-day MA of 8.59, and below the 200-day MA of 8.72, indicating a neutral trend. The MACD of 0.01 indicates Negative momentum. The RSI at 98.03 is Negative, neither overbought nor oversold. The STOCH value of 6.59 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SSL.

Sietel Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Neutral
AU$19.17M9.8114.00%18.35%55.88%
65
Neutral
$2.17B12.193.79%4.94%3.15%1.96%
56
Neutral
AU$100.29M-21.45-2.01%3.95%-5.21%-14350.00%
53
Neutral
AU$69.26M54.781.45%-23.53%-47.23%
49
Neutral
AU$61.64M-1.73-23.55%15.14%-68.24%42.03%
43
Neutral
AU$92.13M-2.83-11.46%29.49%-16.73%-343.82%
38
Underperform
AU$20.92M-7.98-13.36%-81.98%-131.34%
* Real Estate Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SSL
Sietel Limited
8.65
-1.10
-11.28%
AU:MPX
Mustera Property Group Ltd.
0.14
-0.12
-45.38%
AU:AOF
Australian Unity Office Fund
0.38
-0.09
-20.21%
AU:WOT
WOTSO Property
0.62
-0.16
-20.51%
AU:DBF
Duxton Farms Limited
0.86
-0.28
-24.23%
AU:AAP
Australian Agricultural Projects Ltd.
0.05
0.01
30.00%

Sietel Limited Corporate Events

Sietel Limited Emphasizes Governance and Diversity Goals
Dec 8, 2025

Sietel Limited has outlined its corporate governance framework, emphasizing the proactive role of its board in decision-making and performance management. The board is responsible for overseeing the company, approving corporate strategies, and ensuring compliance with legal and ethical standards. The company has set a measurable objective to achieve a minimum of 40% gender diversity by 2030, reflecting its commitment to diversity and inclusion.

The most recent analyst rating on (AU:SSL) stock is a Hold with a A$8.50 price target. To see the full list of analyst forecasts on Sietel Limited stock, see the AU:SSL Stock Forecast page.

Sietel Limited Announces AGM and Reports Steady Investment Growth Amid Challenges
Dec 8, 2025

Sietel Limited has announced its upcoming Annual General Meeting, set for January 22, 2026, where key agenda items include the adoption of financial and remuneration reports and the re-election of Mr. T. D. Rees as director. The company reported a steady rise in its investment portfolio, particularly in the US market, despite challenges such as increased maintenance costs due to crime and vandalism affecting its properties. The manufacturing segment maintained momentum with firm orders, although profitability was impacted by increased production costs and labor shortages. The company continues to focus on long-term investment strategies while addressing challenges in its unlisted investments and domestic appliance distribution due to regulatory impacts.

The most recent analyst rating on (AU:SSL) stock is a Hold with a A$8.50 price target. To see the full list of analyst forecasts on Sietel Limited stock, see the AU:SSL Stock Forecast page.

Sietel Limited Announces New Dividend Distribution
Nov 26, 2025

Sietel Limited has announced a new dividend distribution for its 5.0% cumulative preference shares, with a distribution amount of AUD 0.05000000. The ex-date is set for January 7, 2026, and the record date is January 8, 2026, with payment to be made on January 10, 2026. This announcement reflects the company’s ongoing commitment to providing returns to its shareholders and may impact its financial positioning and stakeholder relations.

The most recent analyst rating on (AU:SSL) stock is a Hold with a A$8.50 price target. To see the full list of analyst forecasts on Sietel Limited stock, see the AU:SSL Stock Forecast page.

Sietel Limited Reports Significant Financial Decline for FY2025
Nov 21, 2025

Sietel Limited has announced its preliminary final report for the year ended 30 September 2025, revealing a significant decline in financial performance. The company’s total revenues dropped by 24% to $14,858,052, while the net profit attributable to members fell by 47% to $1,272,266. No dividends were declared for ordinary shares, but preference shares maintained a dividend of 5 cents per share. This financial downturn may impact Sietel Limited’s market positioning and stakeholder confidence.

The most recent analyst rating on (AU:SSL) stock is a Hold with a A$8.50 price target. To see the full list of analyst forecasts on Sietel Limited stock, see the AU:SSL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 28, 2025