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Sietel Limited (AU:SSL)
ASX:SSL
Australian Market

Sietel Limited (SSL) AI Stock Analysis

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AU:SSL

Sietel Limited

(Sydney:SSL)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
AU$9.00
▲(4.65% Upside)
The score is primarily supported by a very strong, low-risk balance sheet, but is held back by weaker and less stable operating/cash-flow performance and an expensive valuation (high P/E). Technicals add modest support but show overbought conditions and limited longer-term trend strength.
Positive Factors
Debt-free, strong capital base
A near-zero debt position and high equity-to-assets ratio provide durable financial flexibility. This lowers refinancing and solvency risk in a cyclical real-estate services sector, enabling opportunistic investment, M&A, or sustained support for operations during downturns.
Sustainably high gross margins
Consistently strong gross margins imply durable pricing power or favorable contract economics. This margin cushion can absorb SG&A or cyclical headwinds, supporting long-term profitability if the company preserves contract mix and cost discipline.
Positive operating cash flow and recovered FCF
Return to positive operating cash flow and positive free cash flow demonstrates the business can generate cash from operations. Over months, sustained cash generation supports reinvestment, working capital, and the debt-free balance sheet, strengthening resilience.
Negative Factors
Top-line decline and volatility
A material revenue drop and historical volatility signal weakened demand or contract losses. Persistent top-line erosion undermines scale economies and long-term growth visibility, limiting the firm's ability to rebuild margins and justify reinvestment.
Operating profitability weakened
A negative operating margin implies core operations are not covering operating costs, increasing reliance on non-operating items or asset cushions. If persistent, this erodes earnings quality and risks structural margin deterioration absent cost or revenue fixes.
Volatile free cash flow and weak cash conversion
Large swings in FCF and weak coverage of net income indicate inconsistent cash conversion from earnings. This unpredictability hampers capital allocation, dividend reliability and investment planning, raising medium-term operational and financial risk despite low leverage.

Sietel Limited (SSL) vs. iShares MSCI Australia ETF (EWA)

Sietel Limited Business Overview & Revenue Model

Company DescriptionSietel Limited invests in industrial, commercial, and retail real estate properties in Australia. It also finances and leases facilities, as well as offers plant and management services. In addition, the company trades as a commercial vehicle body builder; and a designer, developer, importer, and distributor of domestic appliances, as well as a property maintenance company. Sietel Limited was incorporated in 1937 and is based in Moorabbin, Australia.
How the Company Makes MoneySietel Limited generates revenue primarily through rental income from its portfolio of commercial and industrial real estate properties. The company leases these properties to various tenants, creating a steady stream of income. Additionally, Sietel Limited earns money through its subsidiary operations, which contribute to its earnings by engaging in manufacturing and other business activities. The company may also receive dividends and returns from its investments in other businesses, further contributing to its overall revenue.

Sietel Limited Financial Statement Overview

Summary
Balance sheet strength (no debt, high equity vs. assets) supports a higher score, but it is offset by weakened operating performance (FY2025 operating margin turned slightly negative) and inconsistent cash conversion with volatile free cash flow.
Income Statement
58
Neutral
Revenue has been volatile, with a meaningful decline in FY2025 (-17.87%) after growth in prior years. Profitability remains positive at the bottom line (FY2025 net margin ~10.0%), but operating performance weakened as operating profit turned slightly negative (FY2025 operating margin ~-2.8%) and margins compressed versus FY2024. Gross margins stayed solid (~62% in FY2025), suggesting pricing/contract economics are still healthy, but the swing in operating results points to elevated cost pressure and less stable earnings quality.
Balance Sheet
82
Very Positive
The balance sheet is a clear strength: leverage is minimal to none (FY2025 total debt at 0; debt-to-equity at 0.0), providing flexibility in a cyclical industry. Equity is substantial relative to assets (FY2025 equity ~$88.8M vs. assets ~$98.0M), implying a strong capital base. The main drawback is modest shareholder returns (FY2025 return on equity ~1.4%), reflecting that the company is not currently generating high profit on its equity base.
Cash Flow
44
Neutral
Cash generation is mixed. Operating cash flow remained positive (FY2025 ~$1.78M), but free cash flow has been volatile, including a very large negative in FY2024 (free cash flow about -$11.0M) followed by a return to positive in FY2025 (~$0.93M). Recent free cash flow covered only about half of net income in FY2025 (~0.52x), signaling weaker cash conversion and potential working-capital or investment swings that can pressure consistency.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue12.71M12.71M14.55M13.11M14.32M7.02M
Gross Profit7.88M7.88M8.00M7.62M6.30M4.35M
EBITDA425.29K1.56M1.90M2.21M4.98M-1.16M
Net Income1.27M1.27M2.40M655.70K3.34M1.36M
Balance Sheet
Total Assets97.98M97.98M97.06M87.15M83.02M81.70M
Cash, Cash Equivalents and Short-Term Investments1.46M1.46M1.57M1.49M2.67M1.38M
Total Debt0.000.003.50M2.90M4.30M0.00
Total Liabilities9.16M9.16M10.64M8.01M7.70M5.08M
Stockholders Equity88.82M88.82M86.42M79.14M75.33M76.62M
Cash Flow
Free Cash Flow930.11K930.12K-11.02M1.96M3.11M1.47M
Operating Cash Flow1.78M1.78M4.69M3.20M3.34M2.22M
Investing Cash Flow-485.25K-485.25K-5.21M-2.97M-6.30M-3.92M
Financing Cash Flow-1.41M-1.41M592.50K-1.41M4.29M-7.50K

Sietel Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.60
Price Trends
50DMA
8.61
Positive
100DMA
8.61
Positive
200DMA
8.65
Positive
Market Momentum
MACD
0.01
Positive
RSI
98.03
Negative
STOCH
<0.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SSL, the sentiment is Positive. The current price of 8.6 is below the 20-day moving average (MA) of 8.64, below the 50-day MA of 8.61, and below the 200-day MA of 8.65, indicating a bullish trend. The MACD of 0.01 indicates Positive momentum. The RSI at 98.03 is Negative, neither overbought nor oversold. The STOCH value of <0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SSL.

Sietel Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Neutral
AU$19.54M10.0014.00%18.35%55.88%
65
Neutral
$2.17B12.193.79%4.94%3.15%1.96%
56
Neutral
AU$84.11M-17.99-2.01%3.95%-5.21%-14350.00%
54
Neutral
AU$69.26M54.781.45%-23.53%-47.23%
49
Neutral
AU$62.47M-1.76-23.55%15.14%-68.24%42.03%
45
Neutral
AU$89.99M-2.76-11.46%29.49%-16.73%-343.82%
38
Underperform
AU$19.82M-7.58-13.36%-81.98%-131.34%
* Real Estate Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SSL
Sietel Limited
8.65
-1.10
-11.28%
AU:MPX
Mustera Property Group Ltd.
0.14
-0.13
-48.08%
AU:AOF
Australian Unity Office Fund
0.38
-0.09
-19.15%
AU:WOT
WOTSO Property
0.52
-0.15
-22.39%
AU:DBF
Duxton Farms Limited
0.84
-0.25
-23.22%
AU:AAP
Australian Agricultural Projects Ltd.
0.05
0.01
32.50%

Sietel Limited Corporate Events

Sietel Limited Emphasizes Governance and Diversity Goals
Dec 8, 2025

Sietel Limited has outlined its corporate governance framework, emphasizing the proactive role of its board in decision-making and performance management. The board is responsible for overseeing the company, approving corporate strategies, and ensuring compliance with legal and ethical standards. The company has set a measurable objective to achieve a minimum of 40% gender diversity by 2030, reflecting its commitment to diversity and inclusion.

The most recent analyst rating on (AU:SSL) stock is a Hold with a A$8.50 price target. To see the full list of analyst forecasts on Sietel Limited stock, see the AU:SSL Stock Forecast page.

Sietel Limited Announces AGM and Reports Steady Investment Growth Amid Challenges
Dec 8, 2025

Sietel Limited has announced its upcoming Annual General Meeting, set for January 22, 2026, where key agenda items include the adoption of financial and remuneration reports and the re-election of Mr. T. D. Rees as director. The company reported a steady rise in its investment portfolio, particularly in the US market, despite challenges such as increased maintenance costs due to crime and vandalism affecting its properties. The manufacturing segment maintained momentum with firm orders, although profitability was impacted by increased production costs and labor shortages. The company continues to focus on long-term investment strategies while addressing challenges in its unlisted investments and domestic appliance distribution due to regulatory impacts.

The most recent analyst rating on (AU:SSL) stock is a Hold with a A$8.50 price target. To see the full list of analyst forecasts on Sietel Limited stock, see the AU:SSL Stock Forecast page.

Sietel Limited Announces New Dividend Distribution
Nov 26, 2025

Sietel Limited has announced a new dividend distribution for its 5.0% cumulative preference shares, with a distribution amount of AUD 0.05000000. The ex-date is set for January 7, 2026, and the record date is January 8, 2026, with payment to be made on January 10, 2026. This announcement reflects the company’s ongoing commitment to providing returns to its shareholders and may impact its financial positioning and stakeholder relations.

The most recent analyst rating on (AU:SSL) stock is a Hold with a A$8.50 price target. To see the full list of analyst forecasts on Sietel Limited stock, see the AU:SSL Stock Forecast page.

Sietel Limited Reports Significant Financial Decline for FY2025
Nov 21, 2025

Sietel Limited has announced its preliminary final report for the year ended 30 September 2025, revealing a significant decline in financial performance. The company’s total revenues dropped by 24% to $14,858,052, while the net profit attributable to members fell by 47% to $1,272,266. No dividends were declared for ordinary shares, but preference shares maintained a dividend of 5 cents per share. This financial downturn may impact Sietel Limited’s market positioning and stakeholder confidence.

The most recent analyst rating on (AU:SSL) stock is a Hold with a A$8.50 price target. To see the full list of analyst forecasts on Sietel Limited stock, see the AU:SSL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 13, 2026