Marketing And Customer Acquisition EfficiencyShift away from a partner deal toward more efficient acquisition channels reduced marketing spend and improved customer acquisition efficiency, lowering the cost to add customers.
New Trading Product LaunchesPlanned rollout of direct ASX access and US-listed equities trading is expected to create a new transaction revenue stream, improve retention and attract new customers.
Revenue Per UserImplemented price increases raised revenue per user without causing significant customer attrition, positioning the company for stronger earnings per customer.