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RooLife Group Ltd. (AU:RLG)
ASX:RLG
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RooLife Group Ltd. (RLG) AI Stock Analysis

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AU:RLG

RooLife Group Ltd.

(Sydney:RLG)

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Neutral 41 (OpenAI - 4o)
Rating:41Neutral
Price Target:
RooLife Group Ltd.'s overall stock score reflects significant financial challenges, driven by declining revenues, consistent losses, and high debt levels. The lack of positive technical indicators and poor valuation further contribute to a low score. Improvement in financial health and operational efficiency is crucial for enhancing the stock's outlook.

RooLife Group Ltd. (RLG) vs. iShares MSCI Australia ETF (EWA)

RooLife Group Ltd. Business Overview & Revenue Model

Company DescriptionRooLife Group Ltd. (RLG) is a digital marketing and e-commerce company that specializes in connecting international brands with Chinese consumers. The company operates in the sectors of digital marketing, e-commerce, and cross-border trade, offering a platform that helps brands enter and grow in the Chinese market. RooLife's core services include digital marketing strategies, online store operations, and customer engagement solutions tailored for the Chinese consumer market.
How the Company Makes MoneyRooLife Group Ltd. generates revenue through a combination of digital marketing services, e-commerce solutions, and cross-border trade facilitation. The company earns money by providing marketing and advertising services to brands seeking to enter or expand their presence in the Chinese market. Additionally, RooLife operates online stores on major Chinese e-commerce platforms, earning revenue from sales commissions and service fees. The company also benefits from partnerships with international brands, leveraging its expertise in local market trends and consumer behavior to drive sales and brand awareness. RooLife's revenue streams are bolstered by its ability to offer end-to-end solutions for brands, from market entry strategies to ongoing digital marketing management.

RooLife Group Ltd. Financial Statement Overview

Summary
RooLife Group Ltd. is facing financial difficulties with declining revenues and consistent losses. While there are marginal improvements in cash flow management, high debt levels and eroding equity remain significant concerns.
Income Statement
35
Negative
RooLife Group Ltd. has faced declining revenue over recent years, with a significant drop from 2022 to 2023. The company has consistently reported negative net income, indicating ongoing profitability challenges. Gross profit margin and net profit margin remain negative, reflecting issues in managing costs relative to revenue. However, the reduction in losses in EBIT and EBITDA from 2023 to 2024 shows some cost management improvements.
Balance Sheet
45
Neutral
The company's balance sheet shows a high debt-to-equity ratio due to increased debt levels, which could pose a financial risk. Stockholders' equity has decreased over the years, indicating erosion of shareholder value. However, the equity ratio remains relatively healthy, implying some stability in asset financing. The increase in total liabilities relative to assets suggests growing financial obligations.
Cash Flow
40
Negative
RooLife Group Ltd. has consistently reported negative operating cash flow, highlighting operational challenges. The free cash flow remains negative, although there was a decrease in negative free cash flow from 2023 to 2024, suggesting slight improvement in cash management. Financing cash flow is positive, indicating reliance on external funding for operations.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue9.48M12.32M16.93M9.13M2.97M
Gross Profit1.88M-700.74K-894.63K-2.26M-2.30M
EBITDA-1.90M-2.23M-2.61M-4.47M-3.43M
Net Income-2.09M-2.33M-2.65M-4.99M-3.44M
Balance Sheet
Total Assets5.09M8.75M9.83M8.20M6.41M
Cash, Cash Equivalents and Short-Term Investments1.20M1.72M2.46M3.82M1.34M
Total Debt1.40M600.00K0.000.000.00
Total Liabilities2.74M4.84M3.76M2.50M1.84M
Stockholders Equity2.37M3.91M6.07M5.70M4.58M
Cash Flow
Free Cash Flow-1.97M-1.65M-4.14M-3.41M-2.64M
Operating Cash Flow-1.97M-1.58M-3.99M-3.38M-2.63M
Investing Cash Flow223.03K-40.94K-165.81K16.04K-390.62K
Financing Cash Flow1.34M600.00K2.68M5.79M2.28M

RooLife Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
45
Neutral
AU$10.62M-3.28384.63%12.77%53.47%
44
Neutral
AU$6.83M-9.00-30.77%36.72%20.00%
41
Neutral
AU$7.96M-110.55%-51.28%8.00%
40
Neutral
AU$23.59M-3.05-5.80%54.70%
31
Underperform
AU$1.86M-0.17
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:RLG
RooLife Group Ltd.
AU:RCL
ReadCloud Ltd.
0.08
-0.02
-20.00%
AU:1TT
Wooboard Technologies Limited
0.01
0.00
0.00%
AU:PFM
Cape Range Ltd.
0.04
-0.16
-80.00%
AU:HTG
Harvest Technology Group Ltd.
0.02
0.00
0.00%
AU:OLL
OpenLearning Ltd.
0.02
0.01
100.00%

RooLife Group Ltd. Corporate Events

RooLife Group Divests Australian Subsidiary to Focus on Global Expansion
Jul 11, 2025

RooLife Group Ltd has announced the sale of its Australian digital marketing subsidiary, CHOOSE Digital Pty Ltd, as part of its strategy to focus on high-margin product sales in key markets such as China, India, South East Asia, and the UK. This divestment aligns with the company’s global expansion strategy and aims to sharpen its business focus on sourcing and selling products through its RLG Marketplace platforms. The transaction is expected to be completed by the end of July 2025, with Mr. Warren Barry, former Head of Australian Sales, continuing to manage CHOOSE under the new ownership.

RooLife Group Announces Director Departure
May 30, 2025

RooLife Group Ltd has announced the cessation of Terence Leung as a director, effective May 30, 2025. This change in the board composition may impact the company’s strategic direction and stakeholder relationships, as Mr. Leung’s spouse, Xiaodan Wu, holds significant shares and options in the company.

RooLife Group Announces Board Change Amid Strategic Expansion
May 30, 2025

RooLife Group Ltd announced a change in its board composition with the resignation of Mr. Terence Leung as a director. Mr. Leung, who served since December 2023, played a key role in the company’s strategic expansion and diversification efforts. His departure comes as the company continues to evolve its business model, broadening its focus to include high-value industrial and energy products. The board and the chairman, Mr. Grant Pestell, expressed gratitude for Mr. Leung’s contributions during a transformative period for the company.

RooLife Group Expands Share Issuance to Strengthen Capital Base
May 30, 2025

RooLife Group Ltd has announced the issuance of 89,250,000 fully paid ordinary shares as part of Tranche 2 of a placement, alongside an additional 7,500,000 shares to Spark Plus Pte Ltd for corporate advisory services. This move signifies the company’s strategic efforts to enhance its capital base and engage in corporate advisory partnerships, potentially impacting its market positioning and stakeholder interests.

RooLife Group Announces Director’s Interest Change
May 30, 2025

RooLife Group Ltd has announced a change in the director’s interest, specifically concerning Bryan Carr. The change involves the acquisition of 13,750,000 unlisted options exercisable at $0.006 and another 13,750,000 unlisted options exercisable at $0.01, both expiring on 21 May 2027. This allotment of incentive options was approved by shareholders at an Extraordinary General Meeting, reflecting strategic moves to align director interests with company performance.

RooLife Group Ltd Issues 5 Million Unlisted Options
May 27, 2025

RooLife Group Ltd has announced the issuance of 5,000,000 unlisted options exercisable at $0.006 as part of a previously announced transaction. This move is a strategic step in the company’s financial operations, potentially impacting its market positioning and providing opportunities for stakeholders to engage with the company’s growth initiatives.

RooLife Group Issues 95 Million Unlisted Options
May 27, 2025

RooLife Group Ltd has announced the issuance of 95 million unlisted options, split equally between options exercisable at $0.006 and $0.01, as part of previously announced transactions. This move could impact the company’s capital structure and provide additional financial flexibility, potentially influencing its market positioning and stakeholder interests.

RooLife Group Ltd Announces Quotation of New Securities on ASX
May 27, 2025

RooLife Group Ltd has announced the quotation of 89,250,000 fully paid ordinary securities on the ASX, effective May 26, 2025. This move is part of previously announced transactions and may enhance the company’s market presence and liquidity, potentially impacting its operations and stakeholder interests positively.

RooLife Group Secures First Solar Product Order in India
May 19, 2025

RooLife Group Ltd has announced its first sales order for solar energy products into India, valued at $475,000. This transaction marks a significant expansion of RLG’s global business reach and product range, leveraging advanced Chinese manufacturing expertise and RLG’s marketing and distribution capabilities. The deal aligns with RLG’s strategy to facilitate international trade with China and capitalize on the growing demand for renewable energy technologies. By targeting India’s rapidly growing solar market, RLG positions itself to benefit from government-backed incentives and the substantial growth potential in the sector.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 08, 2025