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RooLife Group Ltd. (AU:RLG)
:RLG
Australian Market
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RooLife Group Ltd. (RLG) AI Stock Analysis

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AU:RLG

RooLife Group Ltd.

(Sydney:RLG)

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Underperform 37 (OpenAI - 4o)
Rating:37Underperform
Price Target:
$0.00
▼(-100.00% Downside)
RooLife Group Ltd. receives a low overall stock score due to significant financial performance challenges, including declining revenues and negative profitability margins. The absence of technical analysis and valuation data further exacerbates concerns about the company's market position and investor confidence. The lack of earnings call and corporate events data limits the ability to identify potential recovery or growth opportunities.

RooLife Group Ltd. (RLG) vs. iShares MSCI Australia ETF (EWA)

RooLife Group Ltd. Business Overview & Revenue Model

Company DescriptionRooLife Group Ltd. (RLG) is a technology-driven company focused on providing innovative solutions in the e-commerce and digital marketing sectors. It specializes in the development and deployment of proprietary platforms that enhance the online shopping experience, connecting consumers with a wide array of products and services across various industries. The company's core offerings include digital marketing services, e-commerce solutions, and data analytics, aimed at optimizing sales and customer engagement for its partners.
How the Company Makes MoneyRooLife Group Ltd. generates revenue primarily through its digital marketing and e-commerce services. The company earns money by charging clients for advertising services, subscription fees for access to its proprietary platforms, and transaction fees for facilitated sales through its e-commerce solutions. Key revenue streams include performance-based marketing campaigns, partnerships with brands and retailers, and data analytics services that provide insights into consumer behavior. Significant partnerships with various businesses enhance its service offerings and contribute to its earnings by expanding its market reach and customer base.

RooLife Group Ltd. Financial Statement Overview

Summary
RooLife Group Ltd. faces significant financial challenges, with declining revenues, negative profitability margins, and ongoing cash flow issues. Despite low leverage, the company's inability to generate positive returns and cash flow highlights operational inefficiencies and cost management problems. The financial outlook remains concerning, with no immediate indicators of recovery.
Income Statement
30
Negative
RooLife Group Ltd. has experienced declining revenue over the past few years, with a negative revenue growth rate of -7.60% in the most recent year. The company also reports negative margins across the board, including a net profit margin of -59.71% and an EBIT margin of -44.06%, indicating significant challenges in achieving profitability. The gross profit margin is also negative, reflecting cost management issues. Overall, the income statement shows a struggling financial performance with no immediate signs of improvement.
Balance Sheet
40
Negative
The balance sheet reveals a low debt-to-equity ratio of 0.02, suggesting minimal reliance on debt financing, which is a positive aspect. However, the return on equity is significantly negative at -105.33%, indicating poor returns for shareholders. The equity ratio stands at 71.06%, showing a strong equity base relative to total assets. Despite low leverage, the company struggles with profitability, impacting overall financial health.
Cash Flow
35
Negative
Cash flow analysis indicates negative operating cash flow and free cash flow, with a slight improvement in free cash flow growth at 6.82%. The operating cash flow to net income ratio is negative, reflecting operational inefficiencies. The free cash flow to net income ratio is slightly above 1, suggesting that cash flow issues persist despite some stabilization. Overall, cash flow management remains a concern.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue4.62M4.62M9.48M12.32M16.93M9.13M
Gross Profit-617.55K-617.55K1.88M-700.74K-894.63K-2.26M
EBITDA-2.02M-2.02M-1.90M-2.23M-2.61M-4.47M
Net Income-2.76M-2.76M-2.09M-2.33M-2.65M-4.99M
Balance Sheet
Total Assets3.69M3.69M5.09M8.75M9.83M8.20M
Cash, Cash Equivalents and Short-Term Investments524.33K524.33K1.20M1.72M2.46M3.82M
Total Debt53.93K53.93K1.40M600.00K0.000.00
Total Liabilities1.09M1.09M2.74M4.84M3.76M2.50M
Stockholders Equity2.62M2.62M2.37M3.91M6.07M5.70M
Cash Flow
Free Cash Flow-2.03M-2.03M-1.97M-1.65M-4.14M-3.41M
Operating Cash Flow-2.02M-2.02M-1.97M-1.58M-3.99M-3.38M
Investing Cash Flow142.04K142.04K223.03K-40.94K-165.81K16.04K
Financing Cash Flow1.35M1.35M1.34M600.00K2.68M5.79M

RooLife Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
51
Neutral
AU$25.58M-7.0112.77%53.47%
45
Neutral
AU$20.17M-2.56-5.80%54.70%
42
Neutral
AU$6.07M-8.00-29.77%36.72%20.00%
37
Underperform
-110.55%-51.28%8.00%
37
Underperform
AU$1.27M
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:RLG
RooLife Group Ltd.
AU:RCL
ReadCloud Ltd.
0.10
0.01
11.11%
AU:1TT
Wooboard Technologies Limited
0.01
0.00
0.00%
AU:PFM
Cape Range Ltd.
0.03
-0.11
-78.57%
AU:HTG
Harvest Technology Group Ltd.
0.02
<0.01
26.67%
AU:OLL
OpenLearning Ltd.
0.05
0.03
150.00%

RooLife Group Ltd. Corporate Events

RooLife Group Ltd. Shares Strategic Insights at Australian Equities Day
Oct 3, 2025

RooLife Group Ltd. presented a general information session about its operations and future projections at the Australian Equities Day in Singapore. The presentation highlighted the company’s strategic intentions and expectations for future performance, while also acknowledging the inherent uncertainties and risks associated with forward-looking statements.

RooLife Group Ltd. Announces Annual General Meeting and Key Resolutions
Oct 1, 2025

RooLife Group Ltd. has announced its upcoming Annual General Meeting, set for October 30, 2025, in Perth, WA. The meeting will cover several key resolutions, including the adoption of the Remuneration Report and the election of directors, namely Mr. Reece O’Connell, Mr. Jeremy Baldock, and Mr. Grant Pestell. The meeting will also address the ratification of prior share issues under Listing Rule 7.1. These resolutions are significant for the company’s governance and strategic direction, impacting shareholder interests and the company’s leadership structure.

RooLife Group Expands into China’s Coffee Market with $64M Agreement
Sep 24, 2025

RooLife Group Ltd. has announced further details of its $64 million agreement with Zhongshan Runlian for supplying RLG branded coffee products to the Chinese market. This two-year agreement aligns with RLG’s strategy of leveraging digital platforms and partnerships to expand into high-demand categories, such as coffee, which has been growing rapidly in China. The agreement emphasizes RLG’s model of demand-led entry, partner-driven scale, and branded margin focus, utilizing established distribution channels and a multi-supplier model to ensure volume security and quality flexibility. This move is expected to enhance RLG’s market positioning and generate recurring revenue through bundled sales of coffee equipment and subscription programs.

RooLife Group Ltd Initiates Trading Halt Pending Key Announcement
Sep 22, 2025

RooLife Group Ltd has requested a trading halt on its securities pending the release of an announcement to address queries from the Australian Securities Exchange. The trading halt is expected to last until the announcement is made or until normal trading resumes on 24 September 2025. This move indicates a significant development that could impact the company’s operations or market positioning, and stakeholders are advised to stay informed about the upcoming announcement.

RooLife Group Ltd Releases Corporate Governance Statement for FY2025
Aug 31, 2025

RooLife Group Ltd has released its corporate governance statement for the financial year ending June 30, 2025. The statement, which is available on the company’s website, outlines the extent to which the company has adhered to the recommendations set by the ASX Corporate Governance Council. This announcement highlights RooLife Group’s commitment to transparency and accountability in its governance practices, which is crucial for maintaining investor confidence and ensuring compliance with ASX listing rules.

RooLife Group Ltd Strengthens Corporate Governance Framework
Aug 31, 2025

RooLife Group Ltd has adopted the ASX Corporate Governance Principles and Recommendations to guide its governance practices. The company emphasizes the importance of ethical standards, risk management, and effective board composition to enhance shareholder value and ensure compliance. While currently lacking separate audit and remuneration committees, the board undertakes these responsibilities collectively, with plans to expand governance structures as the company grows.

RooLife Group Launches RLG Coffee Brand in China
Aug 21, 2025

RooLife Group Ltd has launched its proprietary RLG Coffee brand in China’s rapidly growing coffee market, which is expanding at an annual rate of 21%. The launch includes both online and offline sales channels through strategic partnerships, with first-month sales orders exceeding $110,000, indicating strong demand. The company has partnered with Zhongshan Runlian Commercial Co., Ltd and Ausmeiyoupin (Guangzhou) International E-Commerce Co., Ltd to manage online stores on major platforms like Tmall, JD.com, and Douyin. This move aligns with RLG’s strategy to scale high-demand product categories in China, supported by a recent supply agreement with Eternal Asia, broadening its distribution footprint significantly.

RooLife Group Ltd Announces Quotation of New Securities on ASX
Aug 20, 2025

RooLife Group Ltd has announced the quotation of 285,714,286 fully paid ordinary securities on the Australian Securities Exchange (ASX), as part of a previously announced transaction. This move is expected to enhance the company’s capital base, potentially strengthening its market position and providing additional resources for growth and expansion efforts.

RooLife Group Ltd. Strengthens Market Position with Strategic Partnerships and Cost Optimization
Aug 20, 2025

RooLife Group Ltd. has streamlined its operations, focusing on high-margin product sales and entering the renewables market through strategic partnerships. The company has also secured a significant supply agreement with Eternal Asia, reduced overhead costs, and completed a $2 million placement to support its growth, indicating a strong strategic progression and potential impact on its market positioning.

RooLife Group Ltd Announces Proposed Securities Issue
Aug 11, 2025

RooLife Group Ltd has announced a proposed issue of securities, consisting of 285,714,286 ordinary fully paid shares and 200,000,000 options expiring on September 26, 2026. This strategic move is aimed at raising capital through a placement or other type of issue, potentially strengthening the company’s financial position and market presence.

RooLife Group Secures $2 Million for Global Expansion
Aug 11, 2025

RooLife Group Ltd has successfully completed a strategic placement, raising $2 million from institutional and sophisticated investors. The funds will be used to expand its global sales and strengthen its working capital, positioning the company for enhanced financial performance and ongoing global expansion. This move is expected to support the company’s recent contract with Eternal Asia and drive growth across key value opportunities, marking a significant milestone in delivering value to shareholders.

RooLife Group Ltd Initiates Trading Halt for Upcoming Announcement
Aug 7, 2025

RooLife Group Ltd (ASX: RLG) has requested a trading halt on its securities pending an announcement regarding a proposed placement of securities. The halt is expected to last until the announcement is made or until normal trading resumes on 11 August 2025, whichever comes first. This move indicates a potential strategic financial maneuver by the company, which could have implications for its market positioning and stakeholder interests.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 19, 2025