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Experience Co Ltd (AU:EXP)
ASX:EXP
Australian Market

Experience Co Ltd (EXP) AI Stock Analysis

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AU:EXP

Experience Co Ltd

(Sydney:EXP)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
AU$0.09
▼(-27.69% Downside)
Action:ReiteratedDate:03/15/26
The score is primarily held back by weak profitability and inconsistent free cash flow despite revenue growth, alongside clearly bearish technical indicators. Valuation (moderate P/E and ~2.66% yield) provides some support but is not enough to offset the financial and momentum risks.
Positive Factors
Revenue Growth
Sustained high revenue growth indicates expanding demand and successful market penetration in the experience tourism segment. Over the medium term this growth can provide scale benefits, support reinvestment in operations, and create room to improve unit economics and absorb fixed costs.
Improving Gross Margin
A shift from negative to positive gross margins signals improving core unit economics and better cost or pricing discipline. Durable margin improvement supports long-run operating leverage, strengthens operating cash conversion, and creates a structural pathway to sustained profitability if maintained.
Operating Cash Flow Strength
Consistent, growing operating cash flow shows the core business generates cash even when accounting profits lag. This durable cash generation underpins capital expenditures, working capital needs and potential distributions, and reduces reliance on external financing during industry seasonality.
Negative Factors
Weak Profitability
Persistent negative net margins and a negative ROE indicate the firm is not generating adequate returns on shareholder capital. Over months this reduces retained earnings, constrains internal funding for growth, and may force reliance on external capital or retention of lower-quality investments.
Inconsistent Free Cash Flow
Volatile free cash flow undermines planning for capex, dividends and debt servicing. Even with positive operating cash flow, inconsistent FCF creates financing unpredictability, reduces resilience to demand shocks, and weakens credit metrics and strategic flexibility over the medium term.
Fluctuating Operating Margins
Variability in EBIT/EBITDA margins suggests the company's cost structure or pricing is exposed to volatility. Margin swings make earnings less predictable, hinder reliable reinvestment plans, and increase execution risk in stabilizing profits across seasonal and competitive cycles.

Experience Co Ltd (EXP) vs. iShares MSCI Australia ETF (EWA)

Experience Co Ltd Business Overview & Revenue Model

Company DescriptionExperience Co Limited engages in adventure tourism and leisure business in Australia and New Zealand. The company operates through Skydiving, Adventure Experiences, and Corporate segments. It provides tandem skydive and related products; and reef-based dive and snorkel experiences, as well as rainforest tours. The company also offers island day trips, reef tours, multi-days experiences, and tree ropes and ziplining experiences. In addition, it provides aircraft maintenance services. The company operates 14 skydiving drop zones in Australia and 3 in New Zealand. Experience Co Limited was founded in 1998 and is based in Sydney, Australia.
How the Company Makes Moneynull

Experience Co Ltd Financial Statement Overview

Summary
Strong revenue growth and improving gross margin are positives, and operating cash flow is positive and growing. However, profitability remains weak (negative net margins/ROE) and free cash flow has been inconsistent, limiting the overall score.
Income Statement
45
Neutral
Experience Co Ltd has shown significant revenue growth over the years, with a notable increase in gross profit margin from negative to positive territory. However, the company struggles with profitability, as evidenced by negative net profit margins and fluctuating EBIT and EBITDA margins. The consistent revenue growth is a positive sign, but the company needs to address its profitability issues to improve its financial health.
Balance Sheet
55
Neutral
The company's balance sheet shows a moderate debt-to-equity ratio, indicating a balanced approach to leveraging. However, the return on equity remains negative, reflecting ongoing challenges in generating profits from shareholders' equity. The equity ratio is stable, suggesting a solid asset base, but the company needs to improve its profitability to enhance shareholder returns.
Cash Flow
50
Neutral
Operating cash flow has been positive and growing, which is a strength for Experience Co Ltd. However, free cash flow growth has been inconsistent, with recent declines. The operating cash flow to net income ratio indicates that cash generation is stronger than accounting profits, but the company needs to stabilize its free cash flow to ensure long-term financial stability.
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue133.58M134.31M127.04M108.60M55.82M44.45M
Gross Profit37.60M53.57M16.84M12.96M-3.99M-3.59M
EBITDA11.87M14.47M12.10M12.79M-6.90M6.22M
Net Income-479.00K-975.00K-71.00K-542.00K-13.58M-4.30M
Balance Sheet
Total Assets190.06M190.49M192.03M190.80M188.69M116.63M
Cash, Cash Equivalents and Short-Term Investments8.54M11.08M8.24M8.59M18.32M13.32M
Total Debt47.08M38.04M35.58M32.34M33.65M28.29M
Total Liabilities62.72M62.84M63.09M61.83M64.77M42.68M
Stockholders Equity127.34M127.64M128.94M128.96M123.92M73.95M
Cash Flow
Free Cash Flow84.00K3.27M3.57M-3.04M-4.84M1.82M
Operating Cash Flow13.78M17.62M11.51M9.72M3.02M4.53M
Investing Cash Flow-13.99M-14.93M-10.66M-14.70M-46.95M1.79M
Financing Cash Flow-2.00M154.00K-1.19M-4.75M48.92M-5.47M

Experience Co Ltd Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.13
Price Trends
50DMA
0.11
Negative
100DMA
0.12
Negative
200DMA
0.13
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
20.93
Positive
STOCH
-16.20
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:EXP, the sentiment is Negative. The current price of 0.13 is above the 20-day moving average (MA) of 0.10, above the 50-day MA of 0.11, and above the 200-day MA of 0.13, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 20.93 is Positive, neither overbought nor oversold. The STOCH value of -16.20 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:EXP.

Experience Co Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
AU$156.20M7.797.48%30.36%47.61%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
AU$114.24M7.5711.04%7.43%-7.21%-14.55%
58
Neutral
AU$34.29M157.840.80%1.58%-65.09%
57
Neutral
AU$120.27M4.040.21%7.14%4.44%-90.57%
51
Neutral
AU$196.22M16.82-0.03%10.76%95.79%
50
Neutral
AU$68.63M12.78-0.38%1.92%5.73%-1200.00%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:EXP
Experience Co Ltd
0.09
-0.03
-24.17%
AU:ABY
Adore Beauty Group Ltd.
0.37
-0.38
-50.68%
AU:SHJ
Shine Justice Ltd.
0.71
0.09
14.52%
AU:VVA
Viva Leisure Ltd.
1.59
0.35
27.82%
AU:GLB
Globe International Limited
2.79
-0.52
-15.58%
AU:CEH
Coast Entertainment Holdings
0.51
0.08
17.44%

Experience Co Ltd Corporate Events

Experience Co posts modest 1H26 growth as external headwinds slow earnings recovery
Feb 25, 2026

Experience Co reported 1H26 revenue from continuing operations of $67.2 million, up 5%, with underlying EBITDA broadly flat at $10.5 million and statutory net profit rising 35% to $1.9 million. Net debt increased to $13.3 million and operating cash flow softened to $5.6 million, reflecting mixed trading across its network amid industrial action, volatile weather, cost-of-living pressures and uneven international visitor recovery.

The group is divesting its Wild Bush Luxury unit to streamline the portfolio toward higher-scale, higher-return offerings, while pushing organic growth via new Reef Unlimited products, the Aquarius II vessel and Treetops Canberra expansions. Management is intensifying cost-reduction and capital management initiatives, reviewing the Skydive Australia unit after a slower-than-expected rebound, and warning that the earnings recovery will take longer despite a still-positive long-term outlook.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.11 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co outlines 1H26 results and clarifies investor guidance
Feb 25, 2026

Experience Co Limited has released its 1H26 results presentation, offering a high-level overview of its performance for the half year ended in February 2026. The company reiterates that its non-AAS financial measures, including EBITDA and Underlying EBITDA, are intended to provide a more comprehensive view of its operating results and are unaudited.

The presentation is positioned as general background information for investors and stresses that it should be read alongside the company’s other market disclosures available on its website. Experience Co also emphasizes that past performance is not indicative of future results and that forward-looking statements are subject to uncertainties and risks, underscoring the need for investors to seek independent financial advice rather than treating the document as investment guidance.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.11 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co lifts half-year profit and maintains dividend despite modest asset dilution
Feb 25, 2026

Experience Co Ltd reported a 5% rise in revenue from continuing operations to $67.2 million for the half year ended 31 December 2025, with EBITDA from continuing operations edging up 1% to $9.8 million. Profit before tax from continuing operations increased 19% to $3.4 million, while profit after tax from continuing operations attributable to shareholders jumped 58% to $2.6 million.

Including discontinued operations, net profit after tax attributable to shareholders rose 35% to $1.9 million, although net tangible assets per share eased slightly to 9.5 cents from 9.6 cents. The company also returned cash to investors via a fully franked dividend of 0.25 cents per ordinary share paid in September 2025, underscoring a continued focus on shareholder returns despite modest asset dilution.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.11 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co Issues Cautious Q2 FY26 Trading Update
Jan 29, 2026

Experience Co Limited has issued a Q2 FY26 trading update that provides high-level, summary information on its recent performance and operations, emphasising that the material is general in nature and should be read alongside its other continuous disclosures. The company reiterates that past performance data is illustrative only, highlights the inherent uncertainty of any forward-looking commentary, and stresses that the update is not financial or investment advice, while also flagging its use of non-AAS financial measures like EBITDA to give a more comprehensive view of its underlying performance.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co Cuts Share Count as Performance Rights Lapse and Buy-Back Cancels Stock
Jan 5, 2026

Experience Co Ltd, the ASX-listed adventure tourism operator, has updated the market on changes to its issued capital following the cessation of certain securities. The company reported the lapse of 461,246 performance rights after the relevant conditions were not met or became incapable of being satisfied, and the cancellation of 1,402,523 fully paid ordinary shares pursuant to an on-market buy-back completed on 31 December 2025. These actions reduce the company’s outstanding equity instruments and share count, signalling ongoing capital management and potential consolidation of value for remaining shareholders.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co Updates Market on Progress of On‑Market Share Buy‑Back
Dec 30, 2025

Experience Co Limited has updated the market on the progress of its on-market share buy-back program for its ordinary fully paid shares listed on the ASX under the code EXP. The company is continuing to repurchase its own securities as part of a previously announced buy-back, with a cumulative total of 2,690,000 shares bought back as at 31 December 2025, including 130,000 shares acquired on the prior trading day, signalling ongoing capital management activity that may support earnings per share and shareholder value.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co Continues Daily On-Market Share Buy-Back
Dec 29, 2025

Experience Co Ltd has updated the market on its ongoing on-market share buy-back program for its ordinary fully paid shares listed on the ASX under the code EXP. The company did not provide additional operational or strategic background in this notice. The latest notification, dated 30 December 2025, confirms Experience Co has repurchased a total of 2,435,931 shares prior to the previous trading day and bought back a further 124,069 shares on the preceding day under its on-market buy-back that commenced on 26 May 2025. The continued daily buy-back activity underscores the company’s ongoing capital management efforts and signals management’s focus on returning value to shareholders and potentially improving earnings per share through a reduced share base.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co Updates Daily On‑Market Share Buy-Back Activity
Dec 28, 2025

Experience Co Limited has disclosed an update to its on‑market share buy-back program for its ordinary fully paid shares listed on the ASX under code EXP. The company reported that it had repurchased a cumulative 2,276,384 shares prior to the latest trading day and bought back an additional 159,547 shares on the previous day, indicating ongoing execution of a capital management strategy that reduces shares on issue and may support earnings per share and shareholder value over time.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co Continues On-Market Share Buy-Back Program
Dec 21, 2025

Experience Co Ltd has provided a daily update on its on-market share buy-back program, confirming that a total of 1,920,745 shares had been repurchased prior to the latest reporting date, with a further 10,600 ordinary fully paid shares bought back on the previous trading day. The ongoing buy-back, first notified in May 2025 and most recently updated on 22 December 2025, underscores the company’s continued use of capital management to reduce its share count, which may support earnings per share over time and signal management’s confidence in the underlying value of the business to investors.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co Grants 15 Million Options to Director Under Incentive Plan
Dec 19, 2025

Experience Co Limited has disclosed a change in the interests of director John O’Sullivan, who has been granted 15,000,000 options under the company’s employee incentive plan via his indirect holdings through a superannuation fund and a family trust. Following the grant, O’Sullivan’s indirect interests comprise existing ordinary fully paid shares, 3,000,000 performance rights after the lapse of 2,500,000 rights, and the newly issued options with various exercise prices, underscoring the company’s continued use of equity-based remuneration to incentivise and retain key leadership without any on-market trading during the period.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Experience Co Updates Market on Progress of On-Market Share Buy-back
Dec 19, 2025

Experience Co Limited has continued its on-market share buy-back program for its ordinary fully paid shares, providing an updated notification to the ASX as of 19 December 2025. The company reported that a total of 1,715,745 shares had been repurchased prior to the previous trading day, with an additional 205,000 shares bought back on the previous day, indicating an ongoing capital management initiative that reduces the number of shares on issue and may enhance value for remaining shareholders.

The most recent analyst rating on (AU:EXP) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on Experience Co Ltd stock, see the AU:EXP Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 15, 2026