Profitability Turnaround
Adjusted EBITDA of $8.7M (EBITDA margin 2.3%) with a half-on-half improvement of $20.5M, moving the business from negative to positive EBITDA over two quarters.
Strong Cash Position and No Net Debt
Closing cash of $61.4M and zero financial debt, supported by operating profits and favourable working capital dynamics.
Growth Outside the U.S.
Sales revenue excluding the U.S. grew 13% year-on-year to $225M, demonstrating market-share gains in newer and emerging markets.
Higher Average Order Value and Loyal Customers
Average Order Value rose 17% year-on-year to $961. Repeat customers now represent 69% of gross revenues (up from 67%), with repeat-customer AOV $1,050 vs $811 for new customers.
Emerging Markets & Localization Progress
Emerging markets gross revenue increased 21% year-on-year and now account for ~45% of gross revenue (up from 37%). Localization initiatives included Arabic language launch and a flagship store on JD in China.
Inventory and Supply-Base Expansion
Record available inventory at period end; published stock products grew 60% year-on-year, and engagement with hundreds of suppliers remained high.
Improved Unit Economics
Customer acquisition cost fell to $83, delivered margin per active customer improved to $179 (from $148 in H2 FY25), and paid acquisition expenses were 4.2% of sales.
Capital Allocation Discipline
Deliberate reduction in promotional activity and modest brand investment ($1.9M). Capitalised tech investments were 2.2% of sales, reflecting continued targeted investment in platform capability.