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AD1 Holdings Ltd (AU:AD1)
ASX:AD1
Australian Market

AD1 Holdings Ltd (AD1) AI Stock Analysis

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AU:AD1

AD1 Holdings Ltd

(Sydney:AD1)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
AU$0.04
▼(-12.50% Downside)
The score is primarily weighed down by weak financial performance—sharp margin compression, widening losses, negative equity, and negative operating/free cash flow. Technicals add caution with a longer-term downtrend and weak momentum signals. Valuation is also constrained by losses (negative P/E) and no dividend support.
Positive Factors
Strategic Contract Wins
Securing strategic contracts in the education sector enhances AD1's market position and diversifies revenue streams, supporting long-term growth.
Cost Synergy Achievements
Achieving cost synergies enhances operational efficiency, reducing expenses and potentially improving margins, supporting sustainable profitability.
Debt Reduction
Reducing debt and extending terms improves financial flexibility and reduces interest expenses, strengthening balance sheet health.
Negative Factors
Margin Compression
Significant margin compression indicates challenges in cost management or pricing power, impacting long-term profitability and competitiveness.
Negative Cash Flow
Persistent negative cash flow suggests ongoing cash burn, limiting reinvestment capacity and potentially straining liquidity over time.
Negative Shareholders' Equity
Negative equity indicates financial distress, reducing financial flexibility and increasing risk for creditors and shareholders.

AD1 Holdings Ltd (AD1) vs. iShares MSCI Australia ETF (EWA)

AD1 Holdings Ltd Business Overview & Revenue Model

Company DescriptionAD1 Holdings Limited, a technology company, engages in the investment and creation of SaaS platforms. It builds talent platforms to connect employers and candidates. The company's solutions include ApplyDirect, which provides recruitment marketing platforms and related digital services; Jobtale that offers a purpose-built recruitment platform to create appealing and informative job ads to attract top talent; and Art of Mentoring, which provides mentoring programs that empower organisations to shift culture and develop their people. It also offers utility software services comprising a suite of software solutions that support energy retailers to optimise their operations, as well as other related supporting and consulting services. The company was formerly known as ApplyDirect Limited and changed its name to AD1 Holdings Limited in December 2019. The company was incorporated in 2006 and is based in Hawthorn, Australia.
How the Company Makes MoneyAD1 Holdings Ltd generates revenue primarily through the sale of its software-as-a-service (SaaS) solutions, subscription fees, and implementation services. The company's key revenue streams include licensing fees for its recruitment and talent management platforms, such as 'ApplyDirect,' which connects job seekers with employers directly, bypassing traditional recruitment agencies. Additionally, AD1 earns income from its 'Art of Mentoring' platform, offering structured mentoring programs for organizations. The company also partners with utility providers through its 'Utility Software Services' division, offering solutions for asset management and workforce optimization, contributing to a diversified income portfolio.

AD1 Holdings Ltd Financial Statement Overview

Summary
AD1 Holdings Ltd faces substantial financial challenges, with persistent losses impacting profitability and stability. High leverage and negative equity growth indicate financial distress, while cash flow management shows mixed results. The company needs strategic initiatives to improve its financial position and operational efficiency.
Income Statement
18
Very Negative
AD1 Holdings Ltd exhibits significant challenges in its income statement, with negative growth in gross profit and net income over the years. The revenue growth rate has been inconsistent, and the company continues to report negative EBIT and EBITDA margins, which indicates ongoing operational inefficiencies and financial distress.
Balance Sheet
14
Very Negative
The company's balance sheet shows high leverage with a debt-to-equity ratio that indicates significant financial risk. Stockholders' equity has drastically decreased over the years, reflecting deteriorating financial health. The equity ratio is low, highlighting limited shareholder funds relative to total assets.
Cash Flow
22
Negative
AD1 Holdings Ltd has seen some improvement in operating cash flow, yet free cash flow remains negative, a concerning factor for sustainability. The operating cash flow to net income ratio is strong, suggesting effective cash management despite losses. However, the free cash flow to net income ratio is weak, indicating insufficient cash generation.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue4.86M4.86M4.26M6.40M5.99M5.34M
Gross Profit397.61K397.61K1.76M-1.57M-414.64K-825.72K
EBITDA-1.93M-1.93M803.05K-7.58M-3.36M-2.38M
Net Income-5.25M-5.25M-1.31M-8.01M-2.67M-2.22M
Balance Sheet
Total Assets6.97M6.97M8.16M10.82M14.41M9.13M
Cash, Cash Equivalents and Short-Term Investments384.93K384.93K164.06K1.21M1.96M523.43K
Total Debt3.87M3.87M3.59M3.59M3.58M54.22K
Total Liabilities9.21M9.21M7.98M9.93M8.59M5.43M
Stockholders Equity-2.24M-2.24M177.00K894.39K5.83M3.70M
Cash Flow
Free Cash Flow-530.45K-530.45K-1.05M-1.46M-4.32M-1.30M
Operating Cash Flow-529.09K-529.09K907.12K845.74K-1.13M-254.74K
Investing Cash Flow-844.33K-844.33K-1.95M-2.31M-4.19M-1.94M
Financing Cash Flow1.59M1.59M0.00709.80K6.76M2.26M

AD1 Holdings Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
AU$71.06M11.1360.81%6.25%6.72%5.68%
68
Neutral
AU$34.30M15.567.05%5.20%-7.29%60.64%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
52
Neutral
AU$86.47M-6.54-8.39%-6.45%-364.91%
43
Neutral
AU$12.94M-0.7814.07%-157.40%
38
Underperform
AU$6.90M-5.06-215.06%-0.80%-6.58%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:AD1
AD1 Holdings Ltd
0.03
-0.01
-29.17%
AU:HIT
Hitech Group Australia Limited
1.68
-0.09
-5.08%
AU:HMI
Hiremii Ltd.
0.04
-0.01
-21.15%
AU:PPE
Peoplein Limited
0.79
-0.08
-9.20%
AU:ASH
Ashley Services Group Ltd.
0.24
0.07
46.87%

AD1 Holdings Ltd Corporate Events

AdNeo Names New Joint Company Secretaries to Strengthen Governance
Jan 2, 2026

AdNeo Limited has appointed Charly Duffy and Shelby Coleman of cdPlus Corporate Services as joint company secretaries, effective immediately, following the resignation of former company secretary Justin Mouchacca. Both appointees bring substantial legal, corporate governance and ASX/ASIC compliance experience, and will oversee the company’s communications with the ASX on listing rule matters, signalling a continued emphasis on strong regulatory compliance and governance as AdNeo executes its growth and acquisition strategy in the SaaS and innovative services sectors.

The most recent analyst rating on (AU:AD1) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on AD1 Holdings Ltd stock, see the AU:AD1 Stock Forecast page.

AdNeo’s Learnt Secures Major Contract with Hisense
Dec 11, 2025

AdNeo Limited’s subsidiary, Learnt Business, has secured a significant contract with Hisense to develop a comprehensive loyalty reward and recognition ecosystem for Hisense’s retail partners and sales staff. The project, valued at approximately $222,000, will include the creation of the Corporate Hisense Academy, which aims to enhance product knowledge and sales conversion through structured education and engagement initiatives. This contract marks a strategic advancement for AdNeo in the enterprise learning and engagement market, underscoring its capability to deliver scalable digital education and sales enablement systems.

AdNeo’s Aspire by Catapult Secures Strategic Contract with Bendigo Kangan Institute
Dec 3, 2025

AdNeo Limited’s recent acquisition, Aspire by Catapult, has secured a significant contract with Bendigo Kangan Institute to develop an Advanced Diploma in Digital Innovation. This contract, valued at AU$146,000, signifies a strategic expansion in AdNeo’s educational offerings and highlights the company’s commitment to addressing critical skills gaps in the workforce. The acquisition of Aspire has strengthened AdNeo’s position in the Australian vocational education market, adding over 150 clients and enhancing its content development capabilities. The company views this contract as an opportunity to further expand its strategic services and partnerships in the education sector.

AdNeo Limited Announces Investor Webinar to Discuss Strategic Growth
Dec 3, 2025

AdNeo Limited has announced an upcoming investor webinar scheduled for December 8, 2025, inviting shareholders and investors to participate. This event is part of AdNeo’s efforts to engage with stakeholders and provide insights into its strategic initiatives and growth prospects, reflecting its commitment to transparency and shareholder value enhancement.

AdNeo Limited Releases December 2025 Investor Presentation
Dec 3, 2025

AdNeo Limited, trading as AdNeo, has released an investor presentation in December 2025, emphasizing the importance of obtaining professional investment advice before making any decisions based on the information provided. The presentation highlights that while the information is sourced from reliable channels, AdNeo and its representatives do not guarantee the accuracy or completeness of the content, and they disclaim any liability for potential losses incurred by stakeholders relying on the presentation.

AdNeo Limited Reports Successful AGM Outcomes
Nov 28, 2025

AdNeo Limited announced the successful outcomes of its annual general meeting held on November 28, 2025, where all resolutions, including a special resolution, were passed. This development underscores AdNeo’s strategic direction and operational stability, potentially reinforcing its market position and providing confidence to its stakeholders.

AdNeo Limited Corrects AGM Notice for Director Elections
Nov 6, 2025

AdNeo Limited announced a correction to its Notice of Annual General Meeting, initially published on 29 October 2025. The correction involves the transposition of numbering for resolutions regarding the election of directors, specifically for Mr. Ian Basser and Mr. Kevin Lynch. This administrative adjustment does not affect any other parts of the Notice. The correction ensures clarity and accuracy in the documentation for stakeholders, reflecting AdNeo’s commitment to transparency and proper governance.

AdNeo Limited Schedules 2025 Annual General Meeting
Oct 29, 2025

AdNeo Limited has announced its 2025 Annual General Meeting, scheduled for November 28, 2025, in Melbourne. Shareholders are encouraged to vote via proxy before November 26, 2025, and can submit questions in advance. The company highlights the possibility of changes to meeting arrangements due to fluctuating conditions and advises shareholders to stay updated via ASX announcements.

Adneo Limited Announces Key Resolutions for Upcoming AGM
Oct 29, 2025

Adneo Limited has announced its Annual General Meeting, scheduled for November 28, 2025, at their Melbourne office. The meeting will address several key resolutions, including the adoption of the Remuneration Report, the election of directors Mr. Ian Basser and Mr. Kevin Lynch, and the ratification of prior share issues to employees and vendors of Oliver Grace Pty Ltd. These resolutions are crucial for the company’s governance and operational strategies, potentially impacting shareholder value and corporate direction.

AdNeo Limited Reports Strong Q1 FY26 Results and Strategic Growth Initiatives
Oct 29, 2025

AdNeo Limited reported a significant increase in customer receipts for Q1 FY26, reaching $1.42 million, which marks a 54% rise compared to the previous year. The acquisition of Learnt Group contributed to these results, and the company expects full contributions from this acquisition in the next quarter. Despite incurring one-off expenses related to acquisitions and capital raising, AdNeo has successfully reduced its debt by $3.7 million and identified $2.5 million in annualized cost synergies. The company is fully funded to execute its growth strategy and aims to achieve cash flow positivity in FY26.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 30, 2025